At a Glance
- Tasks: Drive partner-led demand generation and strengthen strategic SI and OEM engagement.
- Company: Join a leading tech company focused on innovative partner marketing strategies.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Fast-paced role with opportunities to manage multiple programs and collaborate with senior stakeholders.
- Why this job: Make a real impact in a dynamic environment while collaborating with top industry partners.
- Qualifications: Strong B2B marketing experience, excellent communication skills, and proficiency in Salesforce and Marketo.
The predicted salary is between 55000 - 65000 £ per year.
Requirements
- Strong experience in B2B partner or channel marketing, ideally with System Integrators and/or OEMs
- Proven ability to build programs from scratch and work in fast‑moving, ambiguous environments
- Strong business acumen with a focus on pipeline, bookings, and measurable growth impact
- Excellent communication skills with the ability to craft compelling partner-facing messaging and present in meetings
- Solid analytical mindset; strong proficiency with Excel required, PowerBI a plus
- Experience with Salesforce, Marketo needed
- Fluent in English (written and spoken), German a plus (Desirable)
- Deep understanding of the SI ecosystem and OEM commercial models (Desirable)
- Ability to manage multiple programs simultaneously with high attention to detail (Desirable)
- Strong cross‑functional collaborator, comfortable working with senior stakeholders (Desirable)
- Strategic thinker who can translate complex partner value propositions into effective marketing motions (Desirable)
- Highly proactive, solution‑oriented, and comfortable navigating evolving structures
What the job involves
You will be in charge of accelerating growth across AVEVA’s System Integrator (SI) and OEM ecosystems. Your role will be to drive partner-led demand generation, strengthen strategic SI and OEM engagement, and deliver measurable pipeline and bookings impact. You will lead SI communications, support key accounts with partner sales, and build tailored programs that generate pipeline. You will also scale the OEM business through distributors and co‑branded CONNECT initiatives. Working closely with Global Partner Marketing and Field Marketing, you will adapt global programs for EMEA. This hands‑on role requires a proactive marketer who thrives in ambiguity and builds impact from the ground up.
1. Partner Marketing Strategy & Execution (SI & OEM)
- Own the end‑to‑end marketing execution for SIs and OEMs in EMEA, driving campaigns, communications, and engagement motions that deliver pipeline, influenced bookings, and new logo acquisition
- Develop targeted co‑marketing initiatives for strategic partners, aligning closely with partner sales to build plans, track progress, and measure outcomes
- Support the creation and delivery of content, messaging, and partner‑facing enablement aligned to AVEVA’s SI and OEM value propositions
2. System Integrator Community & Communications
- Lead the EMEA SI communication stream (newsletters, updates, program launches)
- Strengthen partner engagement through relevant, timely, and actionable content that increases activation and collaboration
3. OEM Growth & CONNECT Adoption Through Distributors
- Work with the Partner Marketing Specialist in our team to identify OEMs with strong potential to build value‑driving services on AVEVA CONNECT
- Support these OEMs on their path to becoming Managed Solutions Providers (MSPs)
- Partner with distributors to accelerate OEM onboarding and activation
Through Strategic Direct OEM Accounts
- Work with OEM sales leaders to promote co‑branded AVEVA + OEM solutions on CONNECT
- Build campaigns that lift awareness, engagement, and demand for integrated solutions
4. Global Alignment & Cross‑Functional Collaboration
- Work closely with Global Partner Marketing to align messaging, leverage global frameworks, and deploy global programs regionally
- Collaborate with the Partner Marketing Specialist in our team to align the OEM‑through‑distributors motion, and with product marketing, digital marketing, content, regional field marketing, and sales teams to ensure cohesive go‑to‑market execution
- Act as the EMEA subject‑matter advocate for SI and OEM value within internal planning and alignment cycles
5. Internal Evangelism & Field Marketing Enablement
- Educate Field Marketing teams on the role SI and OEM partners can play in driving regional demand
- Provide frameworks, best practices, and partner insights to help FM integrate partners into campaign planning
- Socialise partner successes and build internal momentum for partner‑led growth
6. Performance, Analytics & Governance
- Manage a budget and track performance KPIs including pipeline, bookings, and new logo generation
- Provide insights to optimise programs, improve targeting, and guide prioritisation
- Support MDF management, reporting, and ROI optimisation to strengthen partner accountability
7. Ad‑hoc Team Support
- Support team or manager‑driven initiatives as needed
Senior Partner Marketing Specialist (Expert SI and OEM) employer: AVEVA
AVEVA is an exceptional employer that fosters a dynamic and collaborative work culture, ideal for those looking to make a significant impact in the B2B partner marketing landscape. With a strong focus on employee growth and development, AVEVA offers tailored training programs and opportunities to engage with senior stakeholders, ensuring that every team member can thrive in their role. Located in EMEA, employees benefit from a vibrant environment that encourages innovation and strategic thinking, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Partner Marketing Specialist (Expert SI and OEM)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AVEVA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AVEVA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AVEVA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AVEVA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Partner Marketing Specialist (Expert SI and OEM)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AVEVA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AVEVA:Show us that you’ve done your homework! In your application, briefly mention what you admire about AVEVA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AVEVA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AVEVA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AVEVA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
