At a Glance
- Tasks: Lead AVEVA's global marketing strategy and drive innovation with AI-powered solutions.
- Company: Join a global leader in industrial software, trusted by top companies worldwide.
- Benefits: Enjoy flexible benefits, generous leave, and a supportive work environment.
- Other info: Be part of a diverse team committed to sustainability and innovation.
- Why this job: Make a real impact in a dynamic role that shapes the future of marketing.
- Qualifications: Extensive experience in B2B marketing and a passion for digital transformation.
The predicted salary is between 56250 - 68750 £ per year.
AVEVA is creating software trusted by over 90% of leading industrial companies.
The SVP, Portfolio & Digital Marketing is responsible for leading AVEVA's global portfolio, industry, digital, content, and AI-powered marketing strategy. The role partners closely with Product Management, Sales, Corporate Strategy, Business Units and other Marketing areas to drive revenue growth, customer acquisition, adoption, and retention. This leader will champion the application of AI across marketing, accelerating innovation, improving customer engagement, increasing operational efficiency, and enabling data-driven decision making across the go-to-market organization.
Key responsibilities
- Define and execute AVEVA's global Portfolio & Digital Marketing strategy aligned to business objectives and growth priorities.
- Lead portfolio positioning, industry strategy, messaging, buyer persona development, and product commercialization initiatives.
- Develop and execute integrated digital marketing, content, demand generation, and account-based marketing programs that drive awareness, pipeline growth, and customer retention.
- Establish and lead AVEVA's marketing AI strategy, identifying opportunities to leverage generative AI, predictive analytics, personalization, automation, and intelligent content creation to improve marketing performance and customer experience.
- Partner with Product Management, Corporate Strategy, Sales, and Business Units to align marketing priorities with go-to-market and growth objectives.
- Drive marketing support for cloud, SaaS, and subscription business transformation, ensuring customer-centric messaging and adoption strategies.
- Champion innovation across marketing processes, technology, data, and customer engagement models, embedding AI capabilities into the marketing operating model.
- Establish performance metrics, budget accountability, and data-driven decision-making processes to optimize marketing effectiveness, ROI, and business impact.
- Build, lead, and develop a diverse, high-performing global team while fostering a culture of innovation, experimentation, continuous learning, and digital transformation.
- Serve as a strategic advisor to executive leadership, influencing business decisions and leading enterprise-wide transformation initiatives.
Essential requirements
- Significant executive marketing leadership experience within a global B2B technology, software, or industrial software organization.
- Proven expertise in portfolio marketing, digital marketing, demand generation, content strategy, commercialization, and account-based marketing.
- Demonstrated experience leading digital transformation and applying AI technologies to improve marketing effectiveness, customer engagement, productivity, and business outcomes.
- Strong understanding of generative AI, marketing automation, predictive analytics, personalization, and data-driven marketing practices.
- Proven ability to influence executive stakeholders, lead complex cross-functional initiatives, and drive organizational transformation.
- Exceptional communication, strategic thinking, and people leadership skills, with a track record of building innovative, high-performing teams.
Desired skills
- Experience operating in complex, matrixed global organizations, navigating ambiguity and aligning diverse stakeholder groups around a shared vision and strategic priorities.
- Demonstrated customer-centric mindset, with the ability to balance market opportunities, customer outcomes, and business objectives to shape long-term growth strategies.
- Strong executive presence and storytelling capabilities, with the ability to simplify complex technology and industry trends into compelling narratives for customers, partners, analysts, and investors.
- Passion for developing inclusive, high-performing teams and fostering a culture of curiosity, trust, innovation, and continuous improvement.
Marketing at AVEVA
At AVEVA Marketing, you'll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA's mission to spark industrial ingenuity and drive responsible use of the world's resources. Whether you're crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you'll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.
UK Benefits include:
- Flexible benefits fund
- Emergency leave days
- Adoption leave
- 28 days annual leave (plus bank holidays)
- Pension
- Life cover
- Private medical insurance
- Parental leave
- Education assistance program
It's possible we're hiring for this position in multiple countries, in which case the above benefits apply to the primary location. Specific benefits vary by country, but our packages are similarly comprehensive.
Hybrid working
We work in a hybrid way at AVEVA. Most roles are based at a local AVEVA office, with an expectation of being on-site 50% of your working hours to support collaboration and connection. Some positions are fully office-based depending on the nature of the work, and certain roles that support specific customers or markets may be remote. The working arrangement for this position will be confirmed during the hiring process.
Hiring process
Find out more: aveva.com/en/about/careers/hiring-process
About AVEVA
AVEVA is a global leader in industrial software with more than 6,500 employees in over 40 countries. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life - such as energy, infrastructure, chemicals, and minerals - safely, efficiently, and more sustainably. We are committed to embedding sustainability and inclusion into our operations, our culture, and our core business strategy. Learn more about how we are progressing against our ambitious 2030 targets: sustainability-report.aveva.com/
AVEVA requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third-party personal data may involve additional background check criteria.
AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
SVP, Portfolio & Digital Marketing in London employer: AVEVA
AVEVA is an exceptional employer that fosters a collaborative and innovative work culture, providing employees with the opportunity to lead impactful projects in a dynamic environment. With a focus on professional growth, employees benefit from comprehensive training and development programmes, while the hybrid work model in vibrant locations like London or Cambridge ensures a healthy work-life balance. Join us to be part of a forward-thinking team dedicated to excellence in internal controls and compliance.
StudySmarter Expert Advice🤫
We think this is how you could land SVP, Portfolio & Digital Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AVEVA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AVEVA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AVEVA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AVEVA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SVP, Portfolio & Digital Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AVEVA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AVEVA:Show us that you’ve done your homework! In your application, briefly mention what you admire about AVEVA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AVEVA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AVEVA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AVEVA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
