At a Glance
- Tasks: Drive partner-led demand generation and strengthen strategic SI and OEM engagement.
- Company: Join a leading tech company focused on innovative partner marketing.
- Benefits: Flexible benefits, 28 days annual leave, and hybrid working options.
- Other info: Collaborate with global teams and manage exciting marketing initiatives.
- Why this job: Make a real impact in a dynamic environment with growth opportunities.
- Qualifications: Experience in B2B partner marketing and strong communication skills.
The predicted salary is between 60000 - 80000 € per year.
You will be in charge of accelerating growth across AVEVA’s System Integrator (SI) and OEM ecosystems. Your role will be to drive partner‑led demand generation, strengthen strategic SI and OEM engagement, and deliver measurable pipeline and bookings impact.
You will lead SI communications, support key accounts with partner sales, and build tailored programs that generate pipeline. You will also scale the OEM business through distributors and co‑branded CONNECT initiatives. Working closely with Global Partner Marketing and Field Marketing, you will adapt global programs for EMEA. This hands‑on role requires a proactive marketer who thrives in ambiguity and builds impact from the ground up.
Key Responsibilities- Own the end‑to‑end marketing execution for SIs and OEMs in EMEA, driving campaigns, communications, and engagement motions that deliver pipeline, influenced bookings, and new logo acquisition.
- Develop targeted co‑marketing initiatives for strategic partners, aligning closely with partner sales to build plans, track progress, and measure outcomes.
- Support the creation and delivery of content, messaging, and partner‑facing enablement aligned to AVEVA’s SI and OEM value propositions.
- Lead the EMEA SI communication stream (newsletters, updates, program launches).
- Strengthen partner engagement through relevant, timely, and actionable content that increases activation and collaboration.
- Work with the Partner Marketing Specialist to identify OEMs with strong potential to build value‑driving services on AVEVA CONNECT.
- Support OEMs on their path to becoming Managed Solutions Providers (MSPs).
- Partner with distributors to accelerate OEM onboarding and activation.
- Work with OEM sales leaders to promote co‑branded AVEVA + OEM solutions on CONNECT.
- Build campaigns that lift awareness, engagement, and demand for integrated solutions.
- Work closely with Global Partner Marketing to align messaging, leverage global frameworks, and deploy global programs regionally.
- Collaborate with the Partner Marketing Specialist and other teams to ensure cohesive go‑to‑market execution.
- Act as the EMEA subject‑matter advocate for SI and OEM value within internal planning and alignment cycles.
- Educate Field Marketing teams on the role SI and OEM partners can play in driving regional demand.
- Provide frameworks, best practices, and partner insights to help FM integrate partners into campaign planning.
- Socialize partner successes and build internal momentum for partner‑led growth.
- Manage a budget and track performance KPIs including pipeline, bookings, and new logo generation.
- Provide insights to optimize programs, improve targeting, and guide prioritization.
- Support MDF management, reporting, and ROI optimization to strengthen partner accountability.
- Support team or manager‑driven initiatives as needed.
- Strong experience in B2B partner or channel marketing, ideally with System Integrators and/or OEMs.
- Proven ability to build programs from scratch and work in fast‑moving, ambiguous environments.
- Strong business acumen with a focus on pipeline, bookings, and measurable growth impact.
- Excellent communication skills with the ability to craft compelling partner‑facing messaging and present in meetings.
- Solid analytical mindset; proficiency with Excel, PowerBI, etc.
- Experience with Salesforce, Marketo needed.
- Fluent in English (written and spoken), German a plus.
- Deep understanding of the SI ecosystem and OEM commercial models.
- Ability to manage multiple programs simultaneously with high attention to detail.
- Strong cross‑functional collaborator, comfortable working with senior stakeholders.
- Strategic thinker who can translate complex partner value propositions into effective marketing motions.
- Highly proactive, solution‑oriented, and comfortable navigating evolving structures.
UK Benefits include: Flexible benefits fund, emergency leave days, adoption leave, 28 days annual leave.
Senior Partner Marketing Specialist - EMEA - Expert SI and OEM in London employer: AVEVA
AVEVA is an exceptional employer that fosters a dynamic and inclusive work culture, particularly for the Senior Partner Marketing Specialist role in EMEA. With a strong emphasis on employee growth, AVEVA offers flexible benefits, generous annual leave, and opportunities to lead impactful marketing initiatives within a collaborative environment. The hybrid working model allows for a balanced work-life integration, making it an attractive choice for professionals seeking meaningful and rewarding employment in vibrant cities like London, Frankfurt, or Madrid.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Partner Marketing Specialist - EMEA - Expert SI and OEM in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, make sure to highlight your experience with partner marketing and how you've driven growth in previous roles. Use specific examples to demonstrate your impact and what you can bring to the table.
✨Tip Number 3
Be proactive! If you see a company you’re keen on, don’t wait for them to post a job. Reach out directly and express your interest. Share how your background in B2B marketing aligns with their goals, especially in the SI and OEM space. It shows initiative and could set you apart from other candidates.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in partner marketing and the SI ecosystem. Consider taking a course or attending webinars to boost your knowledge. This not only enhances your CV but also gives you great talking points during interviews.
We think you need these skills to ace Senior Partner Marketing Specialist - EMEA - Expert SI and OEM in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Partner Marketing Specialist role. Highlight your experience with B2B partner marketing, especially with System Integrators and OEMs, to show us you’re the right fit!
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use metrics to demonstrate how you've driven pipeline growth or improved partner engagement in previous roles. Numbers speak louder than words!
Be Clear and Concise:When writing your application, keep it straightforward. We appreciate clarity and brevity, so make sure your key points stand out. Avoid jargon unless it’s relevant to the role!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at AVEVA
✨Know Your Ecosystem
Before the interview, dive deep into the System Integrator (SI) and OEM ecosystems. Understand the key players, trends, and challenges in the market. This knowledge will help you speak confidently about how you can drive partner-led demand generation and strengthen strategic engagement.
✨Showcase Your Campaign Successes
Prepare to discuss specific campaigns you've executed in the past. Highlight your role in driving measurable pipeline and bookings impact. Use metrics to back up your claims, as this will demonstrate your strong business acumen and ability to deliver results.
✨Communicate Clearly and Compellingly
Since excellent communication skills are essential for this role, practice articulating your thoughts clearly. Be ready to craft compelling partner-facing messaging on the spot. You might even want to prepare a brief presentation or pitch to showcase your communication prowess.
✨Be Proactive and Solution-Oriented
During the interview, exhibit your proactive mindset by discussing how you've tackled ambiguity in previous roles. Share examples of how you've built programs from scratch and navigated evolving structures. This will show that you're not just a thinker but also a doer who thrives in fast-moving environments.
