At a Glance
- Tasks: Lead market and competitive intelligence initiatives to shape AVEVA's Go-To-Market strategy.
- Company: Join AVEVA, a leader in industrial software trusted by top companies worldwide.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Be part of a dynamic team that values creativity and collaboration in a global environment.
- Why this job: Make a real impact by driving strategic insights that influence AVEVA's commercial success.
- Qualifications: 5-8+ years in market intelligence or related fields, with strong analytical and storytelling skills.
The predicted salary is between 66150 - 80850 £ per year.
AVEVA is creating software trusted by over 90% of leading industrial companies.
The Senior Market and Competitive Intelligence Manager is a strategic, high-impact individual contributor role designed to shape and elevate AVEVA's global market, competitor, and customer intelligence capabilities. This role is critical in driving our Go-To-Market (GTM) strategy by providing actionable, data-driven insights that empower senior sales and marketing leadership. The ideal candidate is a highly organised self-starter and a builder who thrives in a dynamic environment, possessing deep expertise in software solutions serving industrial segments (including Chemicals, Oil & Gas, MMM, Power, EPC, Marine, and Life Sciences).
You will take ownership of complex intelligence projects ranging from strategic market trends, industry analyses, and customer segmentation to deep-dive competitor analyses for competitive takeouts, account segmentation, and analysis. By managing intelligence databases, synthesising complex market data into clear, executive-ready narratives, and collaborating across global functions, you will play a pivotal role in expanding our intelligence function and directly influencing AVEVA's commercial success and strategic planning.
Key responsibilities
- Competitor & Market Analysis: Conduct deep-dive competitor analyses and provide critical intelligence for marketing and sales strategy, competitive pitch preparations, and quarterly competitive compass internal presentations.
- Strategic Intelligence Leadership: Lead the development and execution of market and competitive intelligence programmes that directly inform AVEVA's GTM strategy, yearly strategic planning, and commercial priorities.
- GTM & Sales Enablement: Drive intelligence initiatives that support global and regional campaigns, including supporting the development of global Target Account List (TAL) frameworks, customer/prospect segmentation, and cross-sell/upsell strategies.
- Executive Storytelling: Synthesise complex data from a wide array of sources into simple, highly relevant, and visually compelling reports and presentations for senior stakeholders across Sales, Marketing, and Business Area Leadership.
- Tool & Database Management: Oversee, optimise, and extract maximum value from market intelligence tools, databases, and dashboards (e.g., Internal PowerBI / IIR dashboards), ensuring data is accessible and actionable for commercial teams.
- Cross-Functional Collaboration: Act as a trusted advisor to Sales Leaders, Lead Development Representatives (LDRs), Global and Regional Sales and Marketing teams, and Business Areas, translating market trends to support sales and marketing strategies.
- Function Building: Proactively identify opportunities to mature and expand the intelligence function, driving continuous improvement and angling the team's output toward proactive intelligence-based GTM enablement.
Essential requirements
- 5-8+ years of experience in market intelligence, competitive intelligence, strategic marketing, or a related analytical role, ideally within the B2B enterprise software sector.
- Exposure to or a strong aptitude to quickly learn industrial software markets (such as Chemicals, Oil & Gas, Metals/Mining/Minerals, Power, EPC, Marine, and/or Life Sciences) is highly advantageous.
- Expertise in market research and market research programmes used externally or internally in the organisation is a benefit.
- Experience with tools like Crayon, IIR, EIC, Relevance AI, Salesforce, DemandBase, Gainsight, and PowerBI is a benefit.
- Exceptional ability to distil complex, multi-faceted data into clear, concise, and relevant insights for senior executive audiences.
- Strong presentation and storytelling skills.
- Proven experience managing and extracting insights from intelligence tools, databases, and dashboards.
- Strong data analysis capabilities.
- Highly autonomous and proactive, with a strong desire to take ownership and help build/mature an intelligence function.
- High degree of flexibility with the ability to influence without authority, seek win-win solutions, and collaborate agilely across global, matrixed teams.
- Bachelor's degree in marketing, business, engineering, science, or a related field.
At AVEVA Marketing, you'll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA's mission to spark industrial ingenuity and drive responsible use of the world's resources.
Senior Market and Competitive Intelligence Manager in London employer: AVEVA
AVEVA is an exceptional employer located in the vibrant city of Cambridge, offering a dynamic work culture that fosters innovation and collaboration. With a strong emphasis on employee growth, AVEVA provides numerous opportunities for professional development and advancement, alongside a flexible hybrid working arrangement that promotes work-life balance. Joining our team means being part of a forward-thinking organisation that values your contributions and supports your career aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Market and Competitive Intelligence Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AVEVA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AVEVA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AVEVA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AVEVA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Market and Competitive Intelligence Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AVEVA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AVEVA:Show us that you’ve done your homework! In your application, briefly mention what you admire about AVEVA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AVEVA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AVEVA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AVEVA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
