At a Glance
- Tasks: Drive partner marketing strategies and execute campaigns for System Integrators and OEMs.
- Company: Join AVEVA, a global leader in industrial software with a commitment to sustainability.
- Benefits: Enjoy flexible benefits, 28 days annual leave, and opportunities for professional growth.
- Other info: Hybrid working model with a vibrant team culture and excellent career advancement opportunities.
- Why this job: Make an impact in a dynamic environment while collaborating with top industry partners.
- Qualifications: Experience in B2B partner marketing and strong communication skills are essential.
The predicted salary is between 60000 - 75000 € per year.
AVEVA is creating software trusted by over 90% of leading industrial companies.
Location: London, UK; Frankfurt, Germany; Madrid, Spain (Hybrid, 50% working time at the office)
Employment Type: full-time
The job
You will be in charge of accelerating growth across AVEVA’s System Integrator (SI) and OEM ecosystems. Your role will be to drive partner-led demand generation, strengthen strategic SI and OEM engagement, and deliver measurable pipeline and bookings impact. You will lead SI communications, support key accounts with partner sales, and build tailored programs that generate pipeline. You will also scale the OEM business through distributors and co-branded CONNECT initiatives. Working closely with Global Partner Marketing and Field Marketing, you will adapt global programs for EMEA. This hands-on role requires a proactive marketer who thrives in ambiguity and builds impact from the ground up.
Key responsibilities
- 1. Partner Marketing Strategy & Execution (SI & OEM)
- Own the end‐to‐end marketing execution for SIs and OEMs in EMEA, driving campaigns, communications, and engagement motions that deliver pipeline, influenced bookings, and new logo acquisition.
- Develop targeted co‐marketing initiatives for strategic partners, aligning closely with partner sales to build plans, track progress, and measure outcomes.
- Support the creation and delivery of content, messaging, and partner‐facing enablement aligned to AVEVA’s SI and OEM value propositions.
- 2. System Integrator Community & Communications
- Lead the EMEA SI communication stream (newsletters, updates, program launches).
- Strengthen partner engagement through relevant, timely, and actionable content that increases activation and collaboration.
- 3. OEM Growth & CONNECT Adoption
- Through Distributors: Work with the Partner Marketing Specialist in our team to identify OEMs with strong potential to build value‐driving services on AVEVA CONNECT. Support these OEMs on their path to becoming Managed Solutions Providers (MSPs). Partner with distributors to accelerate OEM onboarding and activation.
- Through Strategic Direct OEM Accounts: Work with OEM sales leaders to promote co‐branded AVEVA + OEM solutions on CONNECT. Build campaigns that lift awareness, engagement, and demand for integrated solutions.
- 4. Global Alignment & Cross‐Functional Collaboration
- Work closely with Global Partner Marketing to align messaging, leverage global frameworks, and deploy global programs regionally.
- Collaborate with the Partner Marketing Specialist in our team to align the OEM‐through‐distributors motion, and with product marketing, digital marketing, content, regional field marketing, and sales teams to ensure cohesive go‐to‐market execution.
- Act as the EMEA subject‐matter advocate for SI and OEM value within internal planning and alignment cycles.
- 5. Internal Evangelism & Field Marketing Enablement
- Educate Field Marketing teams on the role SI and OEM partners can play in driving regional demand.
- Provide frameworks, best practices, and partner insights to help FM integrate partners into campaign planning.
- Socialize partner successes and build internal momentum for partner‐led growth.
- 6. Performance, Analytics & Governance
- Manage a budget and track performance KPIs including pipeline, bookings, and new logo generation.
- Provide insights to optimize programs, improve targeting, and guide prioritization.
- Support MDF management, reporting, and ROI optimization to strengthen partner accountability.
- 7. Ad‐hoc Team Support
- Support team or manager‐driven initiatives as needed.
Essential requirements
- Strong experience in B2B partner or channel marketing, ideally with System Integrators and/or OEMs.
- Proven ability to build programs from scratch and work in fast‐moving, ambiguous environments.
- Strong business acumen with a focus on pipeline, bookings, and measurable growth impact.
- Excellent communication skills with the ability to craft compelling partner-facing messaging and ability to present in meetings.
- Solid analytical mindset; strong proficiency with Excel required, PowerBI a plus.
- Experience with Salesforce, Marketo needed.
- Fluent in English (written and spoken), German a plus.
Desired skills
- Deep understanding of the SI ecosystem and OEM commercial models.
- Ability to manage multiple programs simultaneously with high attention to detail.
- Strong cross‐functional collaborator, comfortable working with senior stakeholders.
- Strategic thinker who can translate complex partner value propositions into effective marketing motions.
- Highly proactive, solution‐oriented, and comfortable navigating evolving structures.
Marketing at AVEVA
At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources.
UK Benefits include: Flexible benefits fund, emergency leave days, adoption leave, 28 days annual leave (plus bank holidays), pension, life cover, private medical insurance, parental leave, education assistance program.
Hybrid working
By default, employees are expected to be in their local AVEVA office three days a week, but some positions are fully office-based. Roles supporting particular customers or markets are sometimes remote.
Hiring process
Interested? Great! Get started by submitting your cover letter and CV through our application portal. AVEVA is committed to recruiting and retaining people with disabilities. Please let us know in advance if you need reasonable support during your application process.
About AVEVA
AVEVA is a global leader in industrial software with more than 6,500 employees in over 40 countries. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals, and minerals – safely, efficiently, and more sustainably.
We are committed to embedding sustainability and inclusion into our operations, our culture, and our core business strategy.
AVEVA requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third-party personal data may involve additional background check criteria.
AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
Senior Marketing Specialist employer: AVEVA Denmark
AVEVA is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to thrive in a collaborative environment while driving impactful marketing strategies across EMEA. With comprehensive benefits such as flexible working arrangements, generous leave policies, and opportunities for professional growth, AVEVA empowers its team members to contribute meaningfully to the industrial software landscape from vibrant locations like London, Frankfurt, and Madrid.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to current employees at AVEVA or in the industry on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for interviews by researching AVEVA’s recent projects and initiatives. Show us that you’re not just another candidate; demonstrate your passion for their mission and how you can contribute to their growth.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the Senior Partner Marketing Specialist role. We want to hear about your past successes and how they can translate into measurable impact at AVEVA.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can keep you top of mind and show us that you’re genuinely interested in the position. Plus, it’s a great chance to reiterate your enthusiasm!
We think you need these skills to ace Senior Marketing Specialist
Some tips for your application 🫡
Tailor Your Cover Letter:Make sure your cover letter speaks directly to the role of Senior Partner Marketing Specialist. Highlight your experience with B2B partner marketing and how you can drive demand generation for SIs and OEMs.
Showcase Your Analytical Skills:Since this role requires a solid analytical mindset, don’t forget to mention your proficiency with tools like Excel and PowerBI. Share examples of how you've used data to optimise marketing strategies in the past.
Highlight Cross-Functional Collaboration:This position involves working closely with various teams, so be sure to illustrate your experience in collaborating with different stakeholders. Mention any successful projects where teamwork was key to achieving results.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way to ensure your CV and cover letter reach the right people. Plus, it shows you're serious about joining our team!
How to prepare for a job interview at AVEVA Denmark
✨Know Your Stuff
Before the interview, dive deep into AVEVA's products and their impact on the SI and OEM ecosystems. Familiarise yourself with their recent campaigns and how they align with the company's goals. This will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your ability to build marketing programmes from scratch. Highlight any experience you have in B2B partner or channel marketing, especially with System Integrators and OEMs, as this is crucial for the role.
✨Be Ready to Collaborate
Since this role involves cross-functional collaboration, think of instances where you've successfully worked with different teams. Be prepared to discuss how you can foster strong relationships with sales, product marketing, and other stakeholders to drive partner-led growth.
✨Ask Insightful Questions
At the end of the interview, ask questions that reflect your understanding of the role and the company. Inquire about the current challenges AVEVA faces in the EMEA market or how they measure the success of their partner marketing initiatives. This shows you're not just interested in the job, but also in the company's future.
