At a Glance
- Tasks: Lead market and competitive intelligence initiatives to shape AVEVA's Go-To-Market strategy.
- Company: Join a global leader in industrial software with a commitment to sustainability and innovation.
- Benefits: Enjoy flexible benefits, 28 days annual leave, and opportunities for professional growth.
- Other info: Hybrid working model with a dynamic team focused on collaboration and creativity.
- Why this job: Make a real impact by driving strategic insights that influence commercial success.
- Qualifications: 5–8+ years in market intelligence or related fields, with strong analytical and storytelling skills.
The predicted salary is between 66150 - 80850 £ per year.
The Senior Market and Competitive Intelligence Manager is a strategic, high-impact individual contributor role designed to shape and elevate AVEVA’s global market, competitor, and customer intelligence capabilities. This role is critical in driving our Go-To-Market (GTM) strategy by providing actionable, data-driven insights that empower senior sales and marketing leadership. The ideal candidate is a highly organised self-starter and a builder who thrives in a dynamic environment, possessing deep expertise in software solutions serving industrial segments (including Chemicals, Oil & Gas, MMM, Power, EPC, Marine, and Life Sciences). You will take ownership of complex intelligence projects—ranging from strategic market trends, industry analyses, and customer segmentation to deep-dive competitor analyses for competitive takeouts, account segmentation, and analysis. By managing intelligence databases, synthesising complex market data into clear, executive-ready narratives, and collaborating across global functions, you will play a pivotal role in expanding our intelligence function and directly influencing AVEVA’s commercial success and strategic planning.
Key responsibilities
- Competitor & Market Analysis: Conduct deep-dive competitor analyses and provide critical intelligence for marketing and sales strategy, competitive pitch preparations, and quarterly competitive compass internal presentations.
- Strategic Intelligence Leadership: Lead the development and execution of market and competitive intelligence programmes that directly inform AVEVA’s GTM strategy, yearly strategic planning, and commercial priorities.
- GTM & Sales Enablement: Drive intelligence initiatives that support global and regional campaigns, including supporting the development of global Target Account List (TAL) frameworks, customer/prospect segmentation, and cross-sell/upsell strategies.
- Executive Storytelling: Synthesise complex data from a wide array of sources into simple, highly relevant, and visually compelling reports and presentations for senior stakeholders across Sales, Marketing, and Business Area Leadership.
- Tool & Database Management: Oversee, optimise, and extract maximum value from market intelligence tools, databases, and dashboards (e.g., Internal PowerBI / IIR dashboards), ensuring data is accessible and actionable for commercial teams.
- Cross-Functional Collaboration: Act as a trusted advisor to Sales Leaders, Lead Development Representatives (LDRs), Global and Regional Sales and Marketing teams, and Business Areas, translating market trends to support sales and marketing strategies.
- Function Building: Proactively identify opportunities to mature and expand the intelligence function, driving continuous improvement and angling the team's output toward proactive intelligence-based GTM enablement.
Essential requirements
- 5–8+ years of experience in market intelligence, competitive intelligence, strategic marketing, or a related analytical role, ideally within the B2B enterprise software sector.
- Exposure to or a strong aptitude to quickly learn industrial software markets (such as Chemicals, Oil & Gas, Metals/Mining/Minerals, Power, EPC, Marine, and/or Life Sciences) is highly advantageous.
- Expertise in market research and market research programmes used externally or internally in the organisation is a benefit.
- Experience with tools like Crayon, IIR, EIC, Relevance AI, Salesforce, DemandBase, Gainsight, and PowerBI is a benefit.
- Exceptional ability to distil complex, multi-faceted data into clear, concise, and relevant insights for senior executive audiences.
- Strong presentation and storytelling skills.
- Proven experience managing and extracting insights from intelligence tools, databases, and dashboards.
- Strong data analysis capabilities.
- Highly autonomous and proactive, with a strong desire to take ownership and help build/mature an intelligence function.
- High degree of flexibility with the ability to influence without authority, seek win‑win solutions, and collaborate agilely across global, matrixed teams.
- Bachelor’s degree in marketing, business, engineering, science, or a related field.
Senior Market and Competitive Intelligence Manager employer: AVEVA Denmark
AVEVA is an exceptional employer, offering a dynamic work culture that prioritises sustainability and innovation. With comprehensive benefits including flexible working arrangements, generous leave policies, and a commitment to employee growth through education assistance, AVEVA fosters an inclusive environment where every team member can thrive. Located in vibrant cities like London and Cambridge, employees enjoy the perfect blend of professional development and personal well-being, making it an ideal place for those passionate about driving impactful change in the industrial sector.
