At a Glance
- Tasks: Drive partner marketing strategies and campaigns for System Integrators and OEMs across EMEA.
- Company: Join AVEVA, a leader in industrial software trusted by top companies.
- Benefits: Enjoy flexible benefits, 28 days annual leave, and opportunities for professional growth.
- Other info: Be part of a diverse team driving innovation and sustainability in the industry.
- Why this job: Make a real impact in a dynamic environment while collaborating with global teams.
- Qualifications: Experience in B2B partner marketing and strong communication skills required.
The predicted salary is between 60000 - 75000 € per year.
AVEVA is creating software trusted by over 90% of leading industrial companies.
Location: London, UK; Frankfurt, Germany; Madrid, Spain (Hybrid, 50% working time at the office)
Employment Type: full-time
The job
You will be in charge of accelerating growth across AVEVA’s System Integrator (SI) and OEM ecosystems. Your role will be to drive partner-led demand generation, strengthen strategic SI and OEM engagement, and deliver measurable pipeline and bookings impact. You will lead SI communications, support key accounts with partner sales, and build tailored programs that generate pipeline. You will also scale the OEM business through distributors and co-branded CONNECT initiatives. Working closely with Global Partner Marketing and Field Marketing, you will adapt global programs for EMEA. This hands-on role requires a proactive marketer who thrives in ambiguity and builds impact from the ground up.
Key responsibilities
- 1. Partner Marketing Strategy & Execution (SI & OEM)
- Own the end‐to‐end marketing execution for SIs and OEMs in EMEA, driving campaigns, communications, and engagement motions that deliver pipeline, influenced bookings, and new logo acquisition.
- Develop targeted co‐marketing initiatives for strategic partners, aligning closely with partner sales to build plans, track progress, and measure outcomes.
- Support the creation and delivery of content, messaging, and partner‐facing enablement aligned to AVEVA’s SI and OEM value propositions.
- 2. System Integrator Community & Communications
- Lead the EMEA SI communication stream (newsletters, updates, program launches).
- Strengthen partner engagement through relevant, timely, and actionable content that increases activation and collaboration.
- 3. OEM Growth & CONNECT Adoption
- Through Distributors: Work with the Partner Marketing Specialist in our team to identify OEMs with strong potential to build value‐driving services on AVEVA CONNECT. Support these OEMs on their path to becoming Managed Solutions Providers (MSPs). Partner with distributors to accelerate OEM onboarding and activation.
- Through Strategic Direct OEM Accounts: Work with OEM sales leaders to promote co‐branded AVEVA + OEM solutions on CONNECT. Build campaigns that lift awareness, engagement, and demand for integrated solutions.
- 4. Global Alignment & Cross‐Functional Collaboration
- Work closely with Global Partner Marketing to align messaging, leverage global frameworks, and deploy global programs regionally.
- Collaborate with the Partner Marketing Specialist in our team to align the OEM‐through‐distributors motion, and with product marketing, digital marketing, content, regional field marketing, and sales teams to ensure cohesive go‐to‐market execution.
- Act as the EMEA subject‐matter advocate for SI and OEM value within internal planning and alignment cycles.
- 5. Internal Evangelism & Field Marketing Enablement
- Educate Field Marketing teams on the role SI and OEM partners can play in driving regional demand.
- Provide frameworks, best practices, and partner insights to help FM integrate partners into campaign planning.
- Socialize partner successes and build internal momentum for partner‐led growth.
- 6. Performance, Analytics & Governance
- Manage a budget and track performance KPIs including pipeline, bookings, and new logo generation.
- Provide insights to optimize programs, improve targeting, and guide prioritization.
- Support MDF management, reporting, and ROI optimization to strengthen partner accountability.
- 7. Ad‐hoc Team Support
- Support team or manager‐driven initiatives as needed.
Essential requirements
- Strong experience in B2B partner or channel marketing, ideally with System Integrators and/or OEMs.
- Proven ability to build programs from scratch and work in fast‐moving, ambiguous environments.
- Strong business acumen with a focus on pipeline, bookings, and measurable growth impact.
- Excellent communication skills with the ability to craft compelling partner-facing messaging and ability to present in meetings.
- Solid analytical mindset; strong proficiency with Excel required, PowerBI a plus.
- Experience with Salesforce, Marketo needed.
- Fluent in English (written and spoken), German a plus.
Desired skills
- Deep understanding of the SI ecosystem and OEM commercial models.
- Ability to manage multiple programs simultaneously with high attention to detail.
- Strong cross‐functional collaborator, comfortable working with senior stakeholders.
- Strategic thinker who can translate complex partner value propositions into effective marketing motions.
- Highly proactive, solution‐oriented, and comfortable navigating evolving structures.
Marketing at AVEVA
At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources. Whether you’re crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you’ll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.
Find out more: Benefits include: Flexible benefits fund, emergency leave days, adoption leave, 28 days annual leave.
Senior Marketing Specialist in London employer: AVEVA Denmark
AVEVA is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and strategic thinking are highly valued. With a strong focus on employee growth, AVEVA offers numerous opportunities for professional development and collaboration across global teams, all while providing a flexible benefits package and a supportive environment in vibrant locations like London, Frankfurt, and Madrid. Join us to be part of a mission-driven company that empowers you to make a meaningful impact in the industrial software sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Specialist in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they fit into the market. This will help you tailor your answers and show that you’re genuinely interested in the role.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms to get comfortable with common questions. The more you practice, the more confident you’ll feel when it’s time to shine.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in leaving a positive impression. Plus, it shows your enthusiasm for the position and keeps you on their radar.
We think you need these skills to ace Senior Marketing Specialist in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Partner Marketing Specialist role. Highlight your experience with B2B partner marketing, especially with System Integrators and OEMs, to show us you’re the right fit!
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use metrics and examples to demonstrate how you've driven pipeline growth and engagement in previous roles.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free of jargon. This will help us understand your qualifications quickly!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at AVEVA Denmark
✨Know Your Stuff
Before the interview, dive deep into AVEVA's products and their impact on the SI and OEM ecosystems. Familiarise yourself with their recent campaigns and how they align with the company's goals. This will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your ability to build marketing programs from scratch. Highlight any successful campaigns you've led, especially in B2B partner or channel marketing, and be ready to discuss the measurable outcomes.
✨Engage with Questions
Interviews are a two-way street! Prepare thoughtful questions about the team dynamics, current challenges in the SI and OEM space, and how success is measured in this role. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
✨Be Proactive and Solution-Oriented
Demonstrate your proactive mindset by discussing how you've navigated ambiguity in previous roles. Share examples of how you've identified opportunities for growth and implemented solutions, as this aligns perfectly with what AVEVA is looking for in a Senior Partner Marketing Specialist.
