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- Tasks: Lead and execute content strategy for EMEA and APAC markets, creating impactful content.
- Company: Join Avetta, a leading B2B SaaS platform connecting top organisations with qualified suppliers.
- Benefits: Enjoy a hybrid work schedule, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by crafting content that drives engagement and strengthens brand awareness.
- Qualifications: 4+ years in content marketing, strong writing skills, and experience in B2B SaaS.
- Other info: Collaborate with global teams in a dynamic environment focused on innovation.
The predicted salary is between 36000 - 60000 £ per year.
This role offers a hybrid schedule in our Maidenhead office (3 days in office, 2 days work from home). Please note: this role requires working rights in the UK without current or future sponsorship.
Avetta’s SaaS platform connects the world’s leading organizations with qualified suppliers, contractors, and vendors. We bring unmatched visibility to companies through cloud-based technology and human insights to improve supply chain risk and compliance. As a result, we foster sustainable growth for businesses and their supply chains globally. Our SaaS subscription software is used by 85k+ active customers in over 100 countries.
SUMMARY
We are seeking a highly skilled and strategic Content Manager to lead and execute our content strategy across EMEA and APAC markets. Reporting into the global content leadership team, this individual will be responsible for crafting impactful content that drives engagement, supports pipeline growth, and strengthens brand awareness across diverse international audiences. In this role, you will act as a regional content lead, managing the full content lifecycle—from strategy and ideation to execution and performance measurement—while ensuring alignment with our global marketing and brand initiatives. You will serve as a strategic partner to and collaborate closely with the Content Manager and Content Writer in North America, as well as work with demand gen on campaigns and the customer marketing team, ensuring alignment with overarching marketing goals and customer engagement strategies. The ideal candidate will bring a blend of strategic thinking, creative storytelling, and content performance expertise, along with experience creating content that resonates with B2B audiences in international markets.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Lead content strategy and execution for EMEA and APAC markets, ensuring alignment with regional business goals and global brand strategy.
- Serve as the regional content lead in partnership with demand generation campaign leads, customer marketing, and product marketing teams to deliver targeted content that supports all efforts.
- Own the end-to-end creation, localization, and management of regional content assets, including thought leadership articles, regulatory focus, white papers, eBooks, case studies, webinars, social media content, and email marketing campaigns.
- Collaborate closely with the North America content team to ensure messaging consistency and alignment with brand voice and tone across regions.
- Ensure all content is culturally relevant and tailored to regional audience preferences across EMEA and APAC while maintaining global brand standards.
- Leverage insights from product marketing research, buyer personas, and sales feedback to identify content gaps and opportunities to strengthen storytelling across channels.
- Align closely with sales and subject matter experts to manage stakeholder relationships and act as a content consultant, advising on the right assets for specific stages of the customer journey.
- Oversee project timelines and deliverables, managing content production workflows with internal contributors and external agencies or partners.
- Leverage deep understanding of emerging trends and regional nuances as well as regulations to refine content strategies and share insights with North American counterparts to ensure a unified global approach.
IDEAL EXPERIENCE
- 4+ years of experience in content marketing, content strategy, or editorial management within a B2B SaaS or technology environment.
- Proven success managing and executing multi-channel content strategies across EMEA and APAC regions.
- Strong writing and editing skills, with the ability to craft compelling narratives and adapt messaging for different audiences and cultural contexts.
- Experience collaborating with global teams and managing cross-functional stakeholder relationships.
- Familiarity with marketing automation tools, SEO best practices, and content performance analytics.
- A strategic thinker with a results-oriented mindset and a keen eye for brand storytelling.
- Excellent organizational and project management skills, with the ability to manage multiple priorities and deadlines.
- Experience in localization strategies and working with translation partners is a plus.
Content Manager - B2B SaaS in Maidenhead employer: Avetta
Contact Detail:
Avetta Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Manager - B2B SaaS in Maidenhead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their goals, especially in content strategy and B2B SaaS.
✨Tip Number 3
Showcase your work! Create a portfolio of your best content pieces that highlight your strategic thinking and storytelling skills. This will give you an edge during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Content Manager - B2B SaaS in Maidenhead
Some tips for your application 🫡
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences that align with the Content Manager role. Highlight your B2B SaaS experience and how you've successfully executed content strategies in the past.
Showcase Your Creativity: Don’t just list your qualifications; tell a story! Use your application to demonstrate your creative storytelling abilities. Share examples of impactful content you've created and how it drove engagement or supported business goals.
Be Culturally Relevant: Since this role involves EMEA and APAC markets, show us that you understand cultural nuances. Mention any experience you have in creating content for diverse audiences and how you adapt messaging accordingly.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at Avetta
✨Know Your Content Inside Out
Before the interview, dive deep into the company's content strategy and recent campaigns. Familiarise yourself with their tone, style, and the types of content they produce. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your Strategic Thinking
Be prepared to discuss how you would approach content strategy for EMEA and APAC markets. Think about specific examples from your past experience where you've successfully aligned content with business goals. This will demonstrate your ability to think strategically and understand regional nuances.
✨Highlight Collaboration Skills
Since this role involves working closely with various teams, be ready to share examples of how you've collaborated with cross-functional teams in the past. Discuss how you managed stakeholder relationships and ensured messaging consistency across different regions.
✨Prepare Questions About Their Audience
Ask insightful questions about their target audiences and how they tailor content for different cultural contexts. This shows that you're not just focused on the role itself but are also thinking about how to effectively engage with diverse international audiences.
