Market Development Director Optica / On Demand Labeling Solution
Full-time. Compensation: GBP 51,380 - GBP 82,208 per year.
About the Solution
Avery Dennison’s Optica and On-Demand Labeling are interconnected solutions designed to modernize supply chains, track inventory, and streamline manufacturing through digital identification.
Optica is Avery Dennison’s comprehensive portfolio of end-to-end supply chain solutions. It is designed to give businesses total, item-level visibility over their products from the point of manufacture (source) to the retail shelf (store). Optica achieves this by combining RFID intelligent labels, the atma.io connected product cloud, specialized hardware, and software applications to turn physical products into digital assets.
On-Demand Labeling (also referred to as Avery Dennison's In-Plant Printing Solution) is a specific capability built into the Optica ecosystem, though it can also be used standalone. It balances centralized data management with decentralized, on-site printing.
Instead of factories ordering pre-printed care labels, price tickets, or RFID tags from a central vendor and waiting to ship, On-Demand Labeling allows factories to print and encode labels directly on the factory floor using a unified online platform.
About the Role
As the Market Development Lead – Solution, you will provide technical expertise driving top‑line growth and new opportunities globally. You will work closely with Sales, Product Line Management, and Solution Architect to identify and evaluate opportunities that convert into new or incremental sales.
Key Activities
- Align solution selling strategy across key external stakeholders (brand headquarters, factories, liaison offices)
- Deep understanding of region/segment solution landscape, including competitors, growth areas, and market influences
- Manage training and support calendar to ensure coverage across segments/regions
- Lead and manage a team of direct reports
- Partner with Business Development on prioritization of high visibility and cross‑market programs
- Align with Commercial Leads on regional growth pipeline
- Partner with PLM on validation of in‑development innovation
- Identify, assess, develop and manage new markets and long‑term business opportunities, while leveraging Avery Dennison’s Embelex product portfolio
- Communicate with senior‑level account representatives on link‑key value propositions and differentiators
- Incorporate industry knowledge to partner with stakeholders to develop market‑right products, support materials, and pricing recommendations across all solutions
- Serve as product and solution expert for key clients and internal stakeholders
- Initiate, determine, and present ROI business‑case analysis
- Stay abreast of industry trends by attending trade shows, events, and staying on top of market insights as well as global branding trends
- Surface new ideas, product applications, and solutions to development teams
- Explore technologies that could complement our offerings as part of a thought‑leadership effort
- Develop long‑term business opportunities
- Develop and maintain working relationships with business partners at all levels of the customer’s organizations
- Collaborate with other business units to evaluate volume, identify trends, and ensure quality
- Participate in building the requirements for growth in our annual operating plan (AOP)
- Contribute to monthly and quarterly reviews on the market and forecast for your region
- Own regional training schedule for local commercial and factory teams
- Drive entrepreneurial speed and flexibility with global consistency on the following functions for new solutions:
- Pipeline development and management
- Creation and presentation of specific solution proposals
- Solution understanding and education
- Voice of the customer feedback to innovation
- New use‑case creation and vetting
- Enable accurate and speedy development and deployment
Qualifications
- Strong knowledge of apparel industry and selling experience desired
- Strong knowledge of apparel trims
- Strong entrepreneurial capability to lead and thrive in a cross‑functional organization
- Ability to understand customer objectives and translate complexity into solution requirements
- Demonstrable ability to manage a small regionally based team
- 3+ years of experience in business development, sales, product development or strategy preferred
- Detail‑oriented with strong project management and organizational skills
- Strong influencing skills and storytelling skills, and ability to champion projects both cross‑functionally and vertically within the organization
- Ability to perform technical product trainings to customers and internal teams
- Solid understanding of finance and ROI analysis
- Excellent communication skills, including written, verbal, presentation, interpersonal, and virtual
- Extensive experience in direct managing teams/ individuals
- Ability to travel frequently and the ability to lead impactful virtual selling and marketing events
- Bachelor’s degree with a major in Marketing, Business, or a related field, or similar experience, preferred
What We Offer
- Private Medical Insurance and Life Assurance, a Cash Health Plan, a Pension, and free annual flu vaccinations
- 25 vacation days, plus statutory bank holidays, parental leave, family‑friendly policies, and flexible working arrangements
- Employee Assistance Program, Wellbeing Policy, and Individual Development Discussions
- Free onsite parking, free use of electric car charge points, Cycle to Work scheme, and on‑site break area
- Opportunities to participate in volunteer activities to support non‑profit organizations
Equal Opportunity Employer
Avery Dennison is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other protected status. If you are unable to use our online application process due to a disability, please contact us to request an accommodation at a provided contact. In the EMEA region, we foster an inclusive culture through active Employee Resource Groups (ERGs) like Elevate, Unite, and our Mental Health group. Please visit our DE&I page to learn more about our Diversity, Equity & Inclusion approach.
Pay Transparency Statement
The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.
