Digital Design Specialist in Cramlington

In this role, you will shape how European designers, brands, and label printers encounter and interact with the Avery Dennison brand, contributing to brand awareness, lead generation, and increased sales. You will conduct user research and design across our websites, portal, interactive tools, and emails, utilising the existing Corporate Brand Identity and digital design system.

This role can be fully remote with occasional (2-3 times per year) travel to our European HQs in the Netherlands. Please note that for this role we are not looking for a freelancer but a full‑time Avery Dennison employee.

• Collaboratively surface user insights, facilitating user testing and drawing on analytics to iteratively optimise the user experience based on behaviour and data.
• Create wireframes and interactive prototypes to demonstrate and test user flows.
• Design fit for purpose pages, components, or templates, utilising the existing design system, to facilitate new content, formats, or functionalities.
• Source and/or art direct compelling imagery—stock, AI‑generated, bespoke 3D, or photography—that captures attention and communicates accurately.
• Develop and utilise new email templates that align with our digital design system and audience strategy to improve brand consistency and engagement.
• Act as brand guardian, with shared responsibility for developing and maintaining robust design systems, guidelines and libraries and scalable assets that can be leveraged across the Avery Dennison business.

• A degree in Graphic Design or a relevant field.
• Minimum 6 years of relevant experience with fluency in English.
• Mastery of Figma, Miro, Adobe Illustrator, and Photoshop.
• Strong understanding of digital design principles and UX best practices with evidence of facilitating user testing.
• Proven ability to manage multiple projects simultaneously while engaging and collaborating with non‑creative stakeholders.

• Health & Financial Security: Enjoy Health and Life Insurance, a Cash Health Plan, Pension, and a Bonus. Benefits include a subsidised canteen, access to a discount site, free parking, free electric charging points, and free annual flu vaccinations and visual eye test vouchers.
• Time Off & Flexibility: Benefit from 25 vacation days, plus statutory bank holidays, Parental leave and family‑friendly policies, and flexible working arrangements.
• Well‑being & Continuous Development: Access an Employee Assistance Program, our comprehensive Wellbeing Policy, and Development Discussions for career growth. Join our Active Sports & Social Club and enjoy annual summer and Christmas events.
• Professional Growth: Develop your skills through Avery Academy for future managers and Front Line Leaders training.
• Community Engagement: Opportunities to participate in volunteer activities to support Non‑Profit Organizations.

We are a global materials science and digital identification solutions company with locations in over 50 countries, and approximately 35,000 employees worldwide. As a science and innovation company, we believe that diverse teams are stronger teams. We are committed to fostering a culture of curiosity and courage, where you can grow your career with a company that has innovation in its DNA. Founded on creating real‑world impact to enable a better future, we strive to provide an open, collaborative culture where diversity of thought is encouraged and respected.

Avery Dennison is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other protected status. If you are unable to use our online application process due to a disability, please contact us to request an accommodation at Requestaccomodation@eu.averydennison.com.