At a Glance
- Tasks: Lead B2B PR campaigns, manage client relationships, and drive media engagement.
- Company: Join Aver, a dynamic agency with a focus on innovation and collaboration.
- Benefits: Competitive salary, career development opportunities, and a supportive team culture.
- Other info: Opportunity to grow within a vibrant team and develop your PR expertise.
- Why this job: Make an impact in the PR world while nurturing your leadership skills.
- Qualifications: 1-2 years in PR, with at least 6 months as an account manager.
The predicted salary is between 36000 - 60000 £ per year.
An Account Manager (AM) at Aver provides strategic counsel and delivers proactive management of B2B PR campaigns for a portfolio of clients. The AM is the driving force behind the delivery of PR activations, leading on and overseeing the media engagement across the team and taking ownership of managing client relationships, ensuring the success of campaigns. They will be responsible for the reporting and analysis of campaign performances and staying up to date with key trends.
They have a strong understanding of the client's business, commercial goals, and objectives and have developed a deep knowledge of the built environment and the competitive landscape in which they operate. Their knowledge of the media is second to none and have nurtured robust media relationships across all B2B outlets. By doing so, an Aver AM regularly identifies creative media opportunities and new angles for clients in addition to consistently delivering strong coverage results. They are creative thinkers, adept at managing multiple clients and motivating a team.
They play a key role in supporting, mentoring and developing Aver members to perform to the best of their ability, leading by example in successful campaign execution, enhancing team knowledge across the sector and cultivating a positive and productive culture at Aver. The AM is commercially aware, always scoping out and flagging new opportunities to grow Aver’s brand and existing accounts.
Typically, an AM would have had a minimum of 1-2 year’s experience as a senior account executive, and Aver is specifically looking for a candidate with at least 6 months' experience as an account manager.
Strategic Counsel and Implementation- Support on the development of client communication strategies
- Lead on the tactical implementation of client communication strategies, remaining strategically focused at all times
- Provide strategic counsel to clients to aid their PR goals and wider commercial objectives
- Safeguard the smooth running of the account, pre-empting and addressing any potential client hurdles or challenges
- Solutions orientated but shows good judgment on when to involve PR Director in day-to-day issues
- Show a high level of business acumen with the ability to communicate across departments and represent PR at a senior level within the business
- Establish strong relationships with existing and new clients across all accounts, proactively nurturing and managing these relationships through counsel, creative problem solving, idea generation and execution
- Manage day-to-day client communication, manage client expectations and make assignments for the team
- Responsible for the day-to-day delivery of client work ensuring it is all geared towards helping to achieve their desired outcomes
- Manage a portfolio of client accounts and ensure a streamlined and effective running of accounts, showcasing outstanding organisational skills and multi-tasking ability
- Manage client input and feedback for all projects with detailed direction and timelines
- Proactively remain connected to clients and the ever-changing market, identifying new opportunities and providing innovative and creative ideas to clients
- Drive successful media relations efforts on behalf of clients through key message development, media training and pitching compelling stories
- Lead by example, building and nurturing relationships with key media contacts across various touchpoints and platforms (including podcasts and national media as well as traditional trade media), encouraging your team to do the same
- Manage team communication with media and media enquiries
- Quality control of comms across the whole team
- Write press releases and research news trends and angles for features opportunities
- Generate coverage and features for clients by proactively selling stories and feature ideas to media targets through face-to-face meetings, attendance at networking events and regular communication
- Monitor, analyse and report on client/industry related news
- Visibly lead and manage the team across accounts ensuring delivery of high quality work
- Identify, develop and nurture talent within the team, challenging them to be the very best and pinpointing training needs where required
- Provide career counsel and development support for the team, monitoring and leading performance reviews
- Lead by example, developing the team’s knowledge and expertise in the built environment and as PR professionals
- Develop a clear and visible leadership style to ensure support and maximise potential of team members
- Manage company databases, media lists, client contact lists, press releases and coverage archives
- Where required, provide support for agency growth and development of new business
- Champion Aver values and brand at all times – setting an example for the team
Manager, Account Executive in London employer: Aver
Aver is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and strategic thinking are highly valued. With a strong emphasis on employee growth, Aver provides ample opportunities for professional development and mentorship, ensuring that team members thrive in their roles while contributing to impactful B2B PR campaigns. Located in a vibrant area, employees benefit from a supportive environment that encourages innovation and the cultivation of meaningful client relationships.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Account Executive in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Aver. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Aver, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Aver inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Manager, Account Executive in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Aver. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Aver.
How to prepare for a job interview at Aver
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
