Channel Campaign Manager

The Channel Marketing Manager, EMEA will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for planning, creating, orchestrating, and optimizing multi-touch marketing campaigns targeted at partner recruitment, cross-sell, and upsell motions. The role requires close collaboration with channel teams across EMEA and alignment with counterparts in the US and ANZ to ensure the execution of globally aligned yet regionally relevant channel initiatives. This is a highly cross-functional role interfacing with Channel Sales Leaders, Partner Managers, Channel Marketing, Channel Product Marketing, Learning & Development, and Digital Marketing teams. The ideal candidate combines strong campaign development expertise with a foundational understanding of product marketing to contribute to the creation of high-quality campaign assets.

What will you be doing?

• Campaign Strategy & Planning (30% Workload)
  • Develop marketing campaigns for partner recruitment, cross-sell, and upsell across the EMEA region.
  • Align campaign strategies with global channel priorities and ensure consistency with US and ANZ teams.
  • Global Campaign Localization & Enablement: Translate top level messaging layer and product go-to-market (GTM) strategies into partner-ready campaigns.
  • Partner Segmentation & Targeting: Define which campaigns and assets are relevant for different partner types (e.g., VARs, SIs, MSPs, etc.) or specific partner tiers.
  • Content and Asset Strategy: Define the necessary campaign assets partners need to execute successful campaigns.
• Campaign Development & Orchestration (45% Workload)
  • Oversee end-to-end campaign creation including messaging, asset planning, content development, and channel mix selection.
  • Work closely with Channel Product Marketing to shape key campaign assets.
  • Build and package comprehensive campaign-in-a-box kits.
  • Collaborate with Digital Marketing to ensure campaigns are optimized across digital ecosystems.
  • Training & Activation: Partner with the Learning & Development team to integrate relevant enablement modules.
  • Lead Flow Management: Collaborate with Sales Operations to ensure leads generated via partner campaigns are properly attributed.
• Cross-Functional Collaboration
  • Maintain strong relationships with Channel Sales leaders and Partner Managers.
  • Facilitate seamless handoffs to sales and partner-facing teams.
  • Work closely with US and ANZ counterparts to maintain global alignment.
• Performance Tracking & Reporting (25% Workload)
  • Track campaign performance using established KPIs.
  • Analyze results and continuously optimize campaigns for improved ROI and partner impact.
  • Provide regular reporting to regional leadership teams and global stakeholders.
  • Maintain campaign calendars, dashboards, and documentation.

We look for people who value agility, passion and teamwork; those who can bring fresh ideas to the table and want the opportunity to learn, grow, and expand their careers. Bring your aptitude and build upon what you do best for our customers, partners, team, and you. For this role, you are someone with impressive relationship-building skills and possess the ability to speak the language of the business, translating marketing metrics into business drivers that Sales cares about. This is a heavily influential role, so the ability to communicate clearly, persuasively, and assertively is a must.

Other qualities you will need to be a fit for this role include:

• 4–7 years of experience in channel marketing, partner marketing, or integrated marketing roles within the IT or SaaS sector.
• Strong understanding of the indirect channel ecosystem.
• Proven experience planning and executing multi-touch B2B marketing campaigns.
• Basic product marketing proficiency.
• Solid project management and coordination skills.
• Strong analytical skills with the ability to track performance metrics.
• Excellent written and verbal communication skills in English.

Benefits:

• Competitive market-based compensation.
• Career progression and internal mobility opportunities.
• Employee Referral Program.
• Corporate Donation Matching Program.
• Company sponsored events / regular team building events.
• Access to AvePoint holidays.
• Flexible Public Holiday Policy and much more!

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