At a Glance
- Tasks: Drive customer engagement and retention strategies to enhance the post-sale lifecycle.
- Company: Join a forward-thinking company focused on customer success and growth.
- Benefits: Competitive salary, generous leave, tuition reimbursement, and health insurance.
- Other info: Enjoy a vibrant work culture with opportunities for career progression.
- Why this job: Make a real impact on customer journeys and drive business growth.
- Qualifications: 5+ years in lifecycle marketing with strong analytical and collaboration skills.
The predicted salary is between 51750 - 63250 £ per year.
The position available is for a Lifecycle & Retention Marketing Managerwho will be pivotal in devising and implementing strategies for the post-sale lifecycle
This role focuses on activating, engaging, retaining, and expanding the network of Ave Point customers.
It is of utmost importance for enhancing customer value throughout their lifecycle, from onboarding to product education, retention, reactivation, and ultimately expansion.
Key Responsibilities
The responsibilities of the role include
- Ownership and scalingof the B2B post-sale lifecycle strategy, guiding it through the stages of onboarding, activation, adoption, retention, and expansion.
- Experience in product-led growth lifecycle: Use product-usage, intent, and health signals to trigger personalised journeys that accelerate activation, deepen adoption, identify product-qualified expansion opportunities, and improve retention.
- Designing lifecycle programs aimed at future growth, including automated onboarding processes and adoption campaigns triggered by customer actions.
- Utilizing customer engagement data to unearth attach opportunities and enhance lifecycle performance.
- Developing and refining customer communications across diverse channels such asemail, in-app messaging with personalised interventions at scale
- Collaborating closely with the Customer Success and Product Marketing to facilitate post-sale, renewal nurturing, and reactivation efforts.
- Leading data-driven experimentation and optimization efforts through methods such as A/B testingto continuously refine lifecycle processes.
- Establishing lifecycle KPIs and routinely reporting on results to stakeholders, ensuring transparency and accountability in customer satisfaction metrics.
- Key Performance Indicators
Success in this role is measured through specific customer and commercial outcomes: not engagement rates alone. This includes:
- Improved onboarding completion and activation rates, reducing time to first value.
- Higher adoption of priority features and repeat, habitual product usage.
- A product-led lifecycle that uses behavioural, product-usage, and customer-health signals to deliver timely, personalised interventions at scale.
- Earlier identification and conversion of product-qualified growth signals, supporting upsell, cross-sell, and revenue growth.
- Reduced churn and stronger retention, renewal, GRR, and NRR outcomes.
- Robust lifecycle segmentation and trigger-based journeys that scale across customer tiers, maturity stages, and account potential.
- Required Skills And Qualifications
Candidates for this role should possess
- A minimum of5 years of experiencein lifecycle, retention, Gainsight, focusing on B2B audiences.
- Familiarity with Gainsight is a plus
- Experience designing and scaling customer lifecycle programmes across multiple delivery models; including direct, partner-led, reseller, and managed-service routes to market, while maintaining a consistent digital customer experience and clear ownership model.
- Comprehensive understanding of the post-sale B2B customer journey, including onboarding, product adoption, retention, and expansion strategies.
- Proven experience in designing lifecycle journeys using behavioural signals rather than solely relying on time-based communication.
- Strong analytical skills, facilitating the translation of customer insights into impactful marketing strategies.
- An ability to thrive in cross-functional collaboration with teams across Product, Sales, and Demand Gendepartments.
Benefits We Offer
- Market-competitive compensation including bonus scheme
- Career progression and internal mobility opportunities
- 30 days of annual leave, in addition to public holidays
- GBP 1.000,00/Year towards our Tuition Reimbursement Program
- Company pension scheme
- Private medical insurance
- Employee Referral Program
- Corporate Donation Matching Program
- Maternity policy
- Company sponsored events / regular team building events
- Extra paid perk days - Birthday off, Family/Life Event Day, Volunteering...
Customer Lifecycle Marketing Manager in England employer: AvePoint, Inc.
AvePoint is an exceptional employer that fosters a collaborative and innovative work culture, where employees are empowered to drive meaningful customer engagement and growth. With a strong focus on professional development, team members have access to continuous learning opportunities and the chance to work alongside industry leaders in a dynamic environment. Located in a vibrant area, AvePoint offers unique advantages such as flexible working arrangements and a commitment to employee well-being, making it an ideal place for those seeking a rewarding career in lifecycle marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Lifecycle Marketing Manager in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AvePoint, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AvePoint, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AvePoint, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AvePoint, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Lifecycle Marketing Manager in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AvePoint, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AvePoint, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about AvePoint, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AvePoint, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AvePoint, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AvePoint, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
