At a Glance
- Tasks: Lead and scale eCommerce channels for beauty brands, driving revenue and customer growth.
- Company: Avenir Collective, a dynamic player in the beauty and personal care industry.
- Benefits: Competitive salary, 30 days holiday, private medical insurance, and flexible work options.
- Other info: Vibrant office culture with opportunities for personal and professional growth.
- Why this job: Join a collaborative team to shape the future of beauty brands and make a real impact.
- Qualifications: 8+ years in DTC eCommerce with strong leadership and analytical skills.
The predicted salary is between 90000 - 100000 £ per year.
About Us
Avenir Collective is building the future of beauty, personal care, and lifestyle brands. We acquire and scale high-potential consumer brands, bringing together the capital, people, and operating expertise to turn strong brands into enduring businesses. Our difference is that we are operators, actively managing our brands and providing the capabilities, infrastructure, and expertise they need to scale while preserving the product, purpose, and consumer connection that make each brand special.
We’re building a connected house of brands where great people, brands, and ideas come together. If you’re excited by building businesses, solving problems, and working with a collaborative, entrepreneurial team, we’d love to hear from you.
Your role at a Glance
We are seeking a commercially driven, strategic, and hands-on Head of eCommerce to own and scale all our owned digital commerce direct-to-consumer channels and emerging platforms within the beauty and personal care space. This role is accountable for end-to-end direct-to-consumer eCommerce performance, owning revenue, margin, and customer growth across all relevant channels. You will lead a small, high-performing international team (2–3 individuals) and partner closely with the wider Commercial and Brand & Growth teams to deliver a cohesive, high-impact omnichannel strategy.
You will set the direction for digital trading, define the optimisation roadmap across acquisition, conversion, and retention, and ensure our platforms, partners, and capabilities are built to scale. This is a high-impact global leadership role suited to someone who thrives in a fast-moving, entrepreneurial environment and is equally comfortable setting strategy and getting into the detail to drive performance.
Location & Flexibility
Full-time, permanent role based at our modern office in Holborn, London. 40 hours per week, 9am to 6pm with a one-hour lunch. This position is hybrid, with the expectation to go to the office 3 days per week.
Key Responsibilities
- eCommerce Strategy & Performance
Own end-to-end global eCommerce performance across DTC and digital channels, including revenue, margin, and P&L. Set and deliver a comprehensive global eCommerce growth strategy aligned to overall business objectives. Lead forecasting, budgeting, and trading principles across pricing, promotions, and profitability for DTC and digital channels. Drive improvements in conversion, AOV, and customer lifetime value. - Digital Trading & Customer Experience
Oversee the digital trading calendar globally, ensuring best-in-class execution across launches, campaigns, and site merchandising. Own the end-to-end customer journey, identifying opportunities to strengthen brand equity and customer relationships through first-party channels. Lead CRO initiatives including testing across site, product pages, and checkout. - Growth, Marketing & Retention
Own performance across acquisition and retention channels, including paid media, paid social, email, and mobile. Optimise budgets, channel mix, and lifecycle strategy to maximise ROI, CAC efficiency, and LTV. Identify and scale new growth opportunities and channels. Manage creative partners to develop and optimise high-performing paid creative, in close partnership with Brand, balancing commercial performance with strong brand consistency and identity. - Platform, Data & Optimisation
Own the Shopify ecosystem and eCommerce tech stack, ensuring scalability and performance. Lead reporting, forecasting, and performance tracking, translating data into clear commercial actions. Identify and implement new tools, automation, and technologies to drive efficiency and growth. - Team & Cross-Functional Leadership
Lead and develop a high-performing DTC eCommerce team (2–3 individuals), setting clear priorities and accountability. Manage external partners and agencies supporting owned channel growth. Partner with Commercial, Marketplace, Merchandising, and Brand & Growth teams to align trading with overall business and brand objectives. Act as the eCommerce lead across the business, influencing cross-functional decisions and direction.
About the Ideal Candidate
8+ years of proven experience scaling revenue profitably through DTC eCommerce channels, ideally within beauty, skincare, personal care, or similar consumer categories. A history of owning and delivering to revenue and P&L targets. Experience managing and developing small, global high-performing teams. Deep understanding of Shopify and the broader digital commerce ecosystem, with experience across or exposure to marketplaces, DTC, and emerging digital commerce channels. Strong experience across performance marketing, CRM, and conversion optimisation. Ability to operate at both strategic and hands-on levels. Strong analytical capability with a data-driven approach to decision-making. Experience working cross-functionally in fast-paced, high-growth environments. Confident stakeholder management, including senior leadership. Entrepreneurial mindset with a bias for action and ownership. Experience managing creative partners and agencies to deliver high-performing paid creative, with a strong understanding of how creative, brand, media, and trading work together to drive growth.
Perks & Benefits
Salary: £90,000 to £100,000 GBP per year. 30 days holiday + 8 UK bank holidays. Pension contribution Scheme – 5% from you, 3% from us. Private Medical Insurance – Includes travel, vision & dental (Vitality). Work from Abroad – One month per year, anywhere in the world. Bonus Scheme – Discretionary bonus, based on individual and company performance. Mental Health Support – Free, confidential therapy via Spill. Flexi-Fridays – Finish early one Friday per month. Avenir Events – Quarterly meetups, celebrations & socials. Vibrant Office – Runway East, Bloomsbury.
Avenir Collective is proud to be a disability-committed employer registered in the UK. If you identify as having a disability and meet all of the criteria set out in the job description, we would like to support you through the interview stage. We celebrate diversity and are committed to creating an inclusive work environment where all employees and applicants can flourish.
Head of eCommerce in London employer: Avenir Collective
Avenir Collective is an exceptional employer that fosters a vibrant and inclusive work culture, where collaboration and innovation thrive. With a focus on employee growth, we offer generous benefits including 30 days of holiday, private medical insurance, and the unique opportunity to work from abroad for a month each year. Located in the heart of Holborn, our team enjoys a dynamic environment that encourages creativity and personal development, making it an ideal place for those passionate about building meaningful brands in the beauty and personal care industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of eCommerce in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Avenir Collective are looking for when hiring for a Head of eCommerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Avenir Collective for the Head of eCommerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Avenir Collective as a Head of eCommerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Avenir Collective’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of eCommerce.
We think you need these skills to ace Head of eCommerce in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Avenir Collective, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Avenir Collective's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Avenir Collective. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Avenir Collective
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Avenir Collective uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Avenir Collective. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
