At a Glance
- Tasks: Lead digital marketing strategies to drive customer acquisition and optimise performance.
- Company: Prestigious global specialty insurance business with a focus on growth.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Join a growing team where digital acquisition is key to success.
- Why this job: Make a real impact in a fast-paced environment and shape marketing strategies.
- Qualifications: Experience in PPC, SEO, and performance marketing with strong analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
Leeds | Hybrid (3 days office / 2 days home)
A prestigious global specialty insurance business is looking to appoint a commercially driven Digital Marketing Manager to lead acquisition strategy across two established direct-to-customer brands. This is a high-impact, performance‑led role focused on driving lead generation, search growth and ROI across both paid and organic channels. This is not a brand awareness role — the focus is firmly on commercial performance, conversion optimisation and delivering against ambitious growth targets.
The Opportunity
You’ll own the search marketing strategy across PPC and SEO, working closely with specialist agencies and internal stakeholders to drive measurable business results across highly competitive markets.
Key responsibilities include:
- Leading paid search strategy across high‑spend PPC accounts
- Managing and challenging external agency performance and recommendations
- Driving ROI/ROAS optimisation and acquisition efficiency
- Forecasting lead volumes, search performance and campaign effectiveness
- Leading SEO strategy including technical optimisation, content performance and organic growth initiatives
- Supporting digital PR, backlink acquisition and generative search/LLM optimisation
- Collaborating closely with UX/CRO and operational teams to improve conversion performance
- Managing website and content optimisation activity
- Supporting and mentoring a Digital Marketing Assistant
- Maintaining strong reporting, analytics and commercial oversight across all activity
What we’re looking for:
- Strong background within PPC and performance marketing
- Proven success driving ROI/ROAS and lead generation performance
- Strong SEO strategy and optimisation experience
- Experience working closely with external agencies
- Commercially focused with strong analytical capability
- Comfortable working in a fast‑paced, data‑driven environment
- Insurance experience would be highly beneficial
This is an excellent opportunity to join a growing business where digital acquisition plays a critical role in commercial success. The role offers real ownership, visibility and the opportunity to shape strategy within a highly competitive market.
Digital Marketing Manager in Manchester employer: Avencia Talent Solutions
Join a prestigious global specialty insurance business that values innovation and performance in the heart of Leeds. As a Digital Marketing Manager, you'll thrive in a hybrid work environment that promotes collaboration and flexibility, while enjoying opportunities for professional growth and development. With a strong focus on driving measurable results and a supportive culture, this role offers you the chance to make a significant impact in a dynamic and competitive market.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in PPC and SEO. This will help you stand out and demonstrate your ability to drive ROI and lead generation.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of digital marketing trends and strategies. Be ready to discuss how you've optimised campaigns in the past and how you plan to tackle challenges in this role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Marketing Manager in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Digital Marketing Manager role. Highlight your experience with PPC, SEO, and any successful campaigns you've led. We want to see how you’ve driven ROI and lead generation in previous roles!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this position. Share specific examples of your achievements in digital marketing and how they align with our focus on commercial performance.
Showcase Your Analytical Skills:Since this role is all about data-driven decisions, make sure to highlight your analytical capabilities. Discuss tools you've used for reporting and how you've leveraged data to optimise campaigns and improve conversion rates.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Avencia Talent Solutions
✨Know Your Numbers
Make sure you come prepared with specific metrics and examples of your past successes in PPC and SEO. Be ready to discuss how you've driven ROI/ROAS and lead generation performance in previous roles. This will show that you understand the commercial focus of the position.
✨Understand the Business
Research the company’s brands and their market positioning. Familiarise yourself with their current digital marketing strategies and think about how you can contribute to their growth. This knowledge will help you tailor your answers and demonstrate your genuine interest in the role.
✨Prepare for Technical Questions
Since this role involves leading SEO strategy and technical optimisation, brush up on your knowledge of search algorithms, backlink acquisition, and content performance. Be ready to discuss your approach to these areas and how you would tackle challenges in a competitive market.
✨Showcase Your Collaboration Skills
This position requires working closely with various teams, including UX/CRO and external agencies. Prepare examples of how you've successfully collaborated in the past, highlighting your ability to manage relationships and drive results through teamwork.
