At a Glance
- Tasks: Lead innovative digital strategies and manage a dynamic marketing team.
- Company: Join a prestigious Fortune 500 insurance company with a global presence.
- Benefits: Enjoy a competitive salary, bonus, 25 days holiday, and excellent health benefits.
- Why this job: Shape your marketing career in a fun, high-performing team focused on growth and innovation.
- Qualifications: 4+ years in digital marketing; HubSpot experience is essential.
- Other info: Flexible working: 3 days in the office, 2 days remote.
The predicted salary is between 36000 - 54000 £ per year.
This prestigious Insurance Company is looking for a Digital Marketing Manager to join their dynamic UK team. This is your chance to shape and spearhead innovative digital strategies that will help propel the company's growth and success to unparalleled heights!
The opportunity: It’s an exciting time to join as their business grows, and we are looking for a Digital Marketing Manager to join our UK Marketing team, (3 days in the office / 2 days working from home). The role will be based ideally at our Manchester office but we will consider someone based in Leeds.
The Marketing department within UK National Markets is a fun, high performing team of motivated and talented marketers covering the full marketing mix delivering innovative and bespoke insurance solutions to UK businesses, from charities and care organisations to providers of IT services and media companies.
In line with the business's ambitious growth targets and its NMUK strategy, the Marketing team restructured at the beginning of 2022, aligning itself to the key distribution channels within its UK business. The investment in the team is testament to the value the business places in the Marketing function and the key role it will play in achieving its growth objectives. This has created a number of exciting opportunities within the team, including a new role within the Marketing Services team, supporting the delivery of the NMUK Marketing plan. This role represents a fabulous opportunity to forge an exciting career in Marketing.
What you’ll be doing:
- Support the Digital Development Manager in managing the digital team and providing a best-in-class multi-channel digital strategy for target audiences and defined channels.
- Ensure the channel deliverables reflect the key marketing success metrics and are implemented in a timely manner within budgetary controls.
- Be an effective member of the Digital and Marketing Services team, working closely with the Digital Development Manager, Content, Design and Event leads to deliver the plan.
- Ensure that all collateral and communications are on brand and maintain brand and tone governance.
- Manage effective strategy and execution of social campaigning, from brief to reporting and optimisation.
- CRM experience of data management and enrichment.
- Full experience and management of multi-channel digital campaigning.
- Support the reporting and tracking of all Digital Marketing activity and measurement of value and optimisations providing insight for campaign evolution.
- Strive to deliver standard process and brand governance across all activities.
Our must haves:
- 4+ years digital marketing experience, either agency or in-house - website, email, SEO, social channels (LinkedIn & YouTube).
- Experience of using HubSpot is essential!
- Experience in account and vendor management, including client and partner facing situations and stakeholder management.
- Experience in workstack/ticket system management for workload/project management.
- Experience in BAU/day-to-day reporting, collaborator & team awareness of performance and optimisations.
- Experience with eMarketing design, build, and reporting. Best practice understanding of automations and nurture sequences.
- Social (LinkedIn and YouTube) design, build, management and reporting including organic & paid.
- Website CMS management and page maintenance.
- Experience with PPC and SEO.
- Excellent organisational, communication and writing skills with strong attention to detail.
- Ability to perform well under pressure and work with team framework.
- Ability to prioritise and meet tight deadlines and work on a number of projects at once.
- Desire to study for a Marketing qualification company supported and funded.
Who they are: Fortune 500 company with over 60 offices in 20+ countries and is a holding company for insurance, reinsurance, specialist advisory and investment operations around the world.
What’s in it for you: A great starting salary plus annual bonus & strong benefits package… 25 days paid holiday plus Bank Holidays, with the opportunity to buy/sell extra leave. Fantastic company pension scheme, private medical and dental cover, life assurance, travel insurance cover, income protection, season ticket loan as well as other great benefits on offer. There are countless opportunities to learn new skills and develop in your career, and we can provide the support needed to do just that.
Digital Marketing Manager, Manchester employer: Avencia Consulting Services
Contact Detail:
Avencia Consulting Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager, Manchester
✨Tip Number 1
Familiarise yourself with the latest digital marketing trends and tools, especially HubSpot, as it's essential for this role. Show your knowledge during interviews by discussing how you've successfully implemented these strategies in past positions.
✨Tip Number 2
Network with professionals in the insurance and digital marketing sectors. Attend relevant events or webinars to connect with potential colleagues and learn more about the company's culture and values.
✨Tip Number 3
Prepare to discuss specific examples of your experience with multi-channel digital campaigns, particularly on platforms like LinkedIn and YouTube. Highlight any successful projects that demonstrate your ability to drive engagement and results.
✨Tip Number 4
Research the company’s recent marketing initiatives and be ready to share your thoughts on them. This shows your genuine interest in the role and helps you stand out as a candidate who is proactive and informed.
We think you need these skills to ace Digital Marketing Manager, Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your digital marketing experience, especially in areas like SEO, social media management, and CRM systems. Use keywords from the job description to demonstrate that you meet their requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the insurance industry. Mention specific achievements in your previous roles that align with the responsibilities outlined in the job description.
Showcase Relevant Skills: Emphasise your experience with HubSpot and any other relevant tools or platforms mentioned in the job description. Provide examples of how you've successfully managed multi-channel campaigns and improved performance metrics.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial in a marketing role.
How to prepare for a job interview at Avencia Consulting Services
✨Showcase Your Digital Expertise
Make sure to highlight your experience in digital marketing, especially with tools like HubSpot. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your capability to contribute to their ambitious growth targets.
✨Understand Their Brand and Audience
Research the company’s brand, values, and target audience before the interview. This knowledge will help you tailor your responses and show that you're genuinely interested in how you can align your strategies with their goals.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems or describe how you would handle specific situations in digital marketing. Practising these scenarios will help you articulate your thought process and decision-making skills effectively.
✨Demonstrate Team Collaboration Skills
Since the role involves working closely with various teams, be ready to share examples of how you've successfully collaborated with others in past roles. Highlight your communication skills and ability to work under pressure while managing multiple projects.