CX Regional Channel Sales Director

CX Regional Channel Sales Director

Full-Time 90000 - 110000 £ / year (est.) Home office (partial)
Avaya

At a Glance

  • Tasks: Lead and inspire a team of Channel Sales Account Managers across multiple countries.
  • Company: Join Avaya, a leader in enterprise software connecting global organisations.
  • Benefits: Enjoy strategic autonomy, full ecosystem support, and a high-impact leadership role.
  • Other info: Be part of a community that values your contributions and supports your growth.
  • Why this job: Shape regional strategy and drive growth in premier tech markets.
  • Qualifications: Proven experience in channel sales leadership and multi-country market expertise.

The predicted salary is between 90000 - 110000 £ per year.

About Avaya

Avaya is an enterprise software leader that helps the world’s largest organizations and government agencies forge unbreakable connections. The Avaya Infinity platform unifies fragmented customer experiences, connecting the channels, insights, technologies, and workflows that together create enduring customer and employee relationships. We believe success is built through strong connections – with each other, with our work, and with our mission. At Avaya, you'll find a community that values your contributions and supports your growth every step of the way.

Description

In the world of high-stakes communication tech, the strongest link is the one that connects innovation to the market through high-performing teams. As the Director of Channel Sales (EMEA West & Israel) at Avaya, you are that link. We are looking for a strategic sales leader to inspire, direct, and scale a team of 10 Channel Sales Account Managers spanning the UK, Ireland, Germany, and Israel. This isn't a status-quo management role; it’s a regional business-building mandate. You will drive market dominance across Tier I sales channels, ensuring Avaya remains the top-priority revenue driver for our ecosystem partners across these key international markets.

Your Strategic Mandate

  • Lead & Scale a High-Performing Team: Recruit, coach, and deploy 10 Channel Account Managers across the UK, Ireland, Germany, and Israel, fostering a culture of accountability, strategic execution, and top-tier deal velocity.
  • Architect Regional Push Demand: Guide your team in executing territory strategies that compel Tier I partners (Distributors, OEMs, and Mass Merchandisers) to aggressively lead with Avaya solutions.
  • Elevate Partner Practices: Direct top-level strategy with key GSIs and Alliance partners across EMEA West, aligning their long-term roadmaps with Avaya’s cloud and service evolution to lock in recurring revenue growth.
  • Drive Service Expansion: Enable your team to transform partner business models from transactional hardware sales to high-margin, value-added service offers.
  • Cross-Border Leadership: Represent Avaya as the executive sponsor for major regional channel events, executive partner QBRs, and cross-functional go-to-market strategies.

Qualifications

The Leader We’re Looking For

  • Proven People Manager: You have a track record of leading, mentoring, and scaling field-based channel sales teams across multi-country regions.
  • EMEA West & Israel Market Expert: Deep understanding of the channel dynamics, cultural nuances, and distribution models specific to the UK, Ireland, Germany, and Israel.
  • Strategic Channel Architect: Exceptional ability to build regional territory plans, manage complex regional quotas, and align regional strategy with global corporate goals.
  • Executive Presence: Skilled at high-level partner negotiation, serving as an executive sponsor to C-suite contacts within key regional distribution networks.

Why Avaya?

  • Regional Authority: Lead a core revenue engine across premier European and Middle Eastern tech hubs while selling a portfolio recognized globally as the gold standard in communication.
  • Strategic Autonomy: Shape regional channel strategy, influence GSI practice development, and build an elite, cross-border sales team.
  • High-Impact Leadership: Own a major regional quota and directly influence Avaya’s global growth trajectory within a structure that values direct leadership impact.
  • Total Ecosystem Support: Full access to dedicated field marketing, advertising, technical engineering, and enablement resources to ensure your team and partners win.

Key Skills

  • Demonstrated experience in CX/CCaaS Channel Sales Leadership managing remote field sales teams.
  • Proven track record of managing multi-country territories across the UKI, DACH, and Israel regions.
  • Expertise in enterprise solution selling, GSI practice development, and Tier I distribution strategies.
  • Strong ability to build high-performance sales cultures, coach account executives, and hit aggressive revenue targets.

Experience

12+ Years of Experience

Education

Bachelor degree or equivalent experience

Preferred Certifications

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Avaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason.

CX Regional Channel Sales Director employer: Avaya

Join a forward-thinking technology firm in the UK that values innovation and collaboration, making it an excellent employer for those passionate about cloud solutions and AI. With a strong emphasis on employee growth, you will have access to competitive benefits and opportunities for travel across the UK, all within a dynamic work culture that encourages creativity and technical excellence. This role not only allows you to showcase your expertise but also positions you at the forefront of cutting-edge technology in a supportive environment.

Avaya

Contact Details:

Avaya Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land CX Regional Channel Sales Director

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like CX Regional Channel Sales Director at Avaya, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including Avaya. Tailor your message to explain why you’re drawn to them and how you can contribute as a CX Regional Channel Sales Director. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace CX Regional Channel Sales Director

Channel Sales Leadership
Team Management
Strategic Planning
Market Analysis
Enterprise Solution Selling
GSI Practice Development
Negotiation Skills

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for Avaya:When writing your cover letter, make sure to tailor your message specifically for Avaya. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at Avaya

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Avaya that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Avaya that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with Avaya’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.