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- Tasks: Join our Optimisation team to enhance our website and app through A/B testing and data analysis.
- Company: giffgaff is a certified B Corp, focused on flexibility, value, and making a positive impact.
- Benefits: Enjoy hybrid working options, vibrant office culture, and competitive salary with excellent perks.
- Why this job: Be part of a collaborative environment that values your ideas and promotes inclusivity.
- Qualifications: Advanced knowledge of CRO, SQL, and A/B testing tools like Google Optimize or Dynamic Yield required.
- Other info: Join a diverse team in a modern office in Uxbridge, with exciting monthly culture days.
The predicted salary is between 28800 - 43200 £ per year.
The Optimisation team at giffgaff owns the CRO (conversion rate optimisation) process from end-to-end. We sit together with the Business Intelligence team, giving the Optimisation team access to the highest quality data. Our main stakeholders are the product teams. We collaborate closely with them to find the best ideas to improve our website and app, and then run experiments to see whether the improvements made any difference. This role will have end-to-end input into A/B tests. By collaborating with product teams, you will be helping them come up with new ideas for our website and app on how to improve experiences. You will then work with the product team to help them A/B test these ideas to ensure they deliver value and improve member experience. You will also be helping key stakeholders in the business understand traffic and journeys on our site using web analytics.
Key responsibilities
- Help product teams produce new data led hypotheses on how we can improve our website and app.
- Collaborate with product teams to build A/B tests to trial these new ideas and their roadmap items using Dynamic Yield.
- Analyse A/B testing results through Google Analytics, Snowflake and Eppo.
- Collate and gather data on member behaviour and usage of the site and app to present to the senior members of staff.
- Using Google Tag Manager to add, remove and edit tags to ensure we’re measuring everything we need to.
- Mentor and train other members of the team to add to their cross-skill capabilities.
The must haves
- Advanced knowledge of Conversion Rate Optimisation and associated Analytics.
- Proficient with SQL to analyse tests & transform data into easy to understand key takeaways.
- Strong experience of an A/B testing tool is required such as Google Optimize or Dynamic Yield.
- Good working knowledge of HTML, CSS, GTM to help create the best A/B tests.
The other stuff we are looking for
- Ability to analyse and break down data into easy-to-understand stories to convey to key stakeholders such as Product & Marketing.
- Foundational knowledge of UX/UI/ Design and App/ Web development.
- An eye for good design - understand what makes a good web or app experience.
What’s in it for you
At giffgaff we want to challenge the old way of doing things. People, and the way they work, define our culture and we encourage everyone to bring their whole selves to the gaff. That’s why we believe in creating an equitable, fairer, more inclusive business that champions different ideas and perspectives. In return for your outstanding efforts, you’ll be rewarded with a competitive salary and excellent benefits. We believe that hard work should be supported and recognised.
If this sounds like you, we’d love to hear from you.
Next steps
If we feel like a place where you can belong, we’d love to learn more about you as a person and your experience to date. Once you’ve submitted an application the next steps of the process, if successful, are likely to include a chat with our recruiter and 2 zoom interviews with the team. Please note: Applications will be reviewed, and interviews conducted throughout the duration of this advert, therefore we may bring the closing date forward. We encourage all interested applicants to apply as soon as possible. If you’re offered a job with us, it will be conditional, based on the passing of background checks. All roles require a criminal record check and some roles need a financial probity check. Your recruiter can provide you with more information if needed. We want to ensure all candidates have every opportunity to shine, so please let us know about any reasonable adjustments we can make to improve your interview process.
Contact Detail:
Avature Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Optimisation Specialist
✨Tip Number 1
Familiarise yourself with the tools mentioned in the job description, especially Dynamic Yield and Google Analytics. Having hands-on experience or even a project to showcase your skills with these tools can set you apart from other candidates.
✨Tip Number 2
Brush up on your SQL skills, as data analysis is a key part of this role. Consider working on sample datasets to practice transforming complex data into clear insights that could be presented to stakeholders.
✨Tip Number 3
Understand the principles of A/B testing thoroughly. You might want to prepare examples of past experiments you've conducted or suggest potential A/B test ideas for giffgaff's website and app to demonstrate your proactive thinking.
✨Tip Number 4
Showcase your collaborative skills by preparing to discuss how you've worked with cross-functional teams in the past. Highlight any experiences where you’ve helped product teams develop hypotheses or improve user experiences.
We think you need these skills to ace Optimisation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Conversion Rate Optimisation, A/B testing tools, and analytics. Use specific examples that demonstrate your skills in these areas, particularly with SQL and web analytics tools like Google Analytics.
Craft a Compelling Cover Letter: In your cover letter, express your passion for improving user experiences through data-driven decisions. Mention your familiarity with the tools and technologies listed in the job description, and how you can contribute to giffgaff's mission of creating a better mobile experience.
Showcase Relevant Projects: If you have previous projects or case studies related to A/B testing or CRO, summarise them briefly in your application. Highlight the results achieved and the methodologies used, as this will demonstrate your practical experience and analytical skills.
Prepare for Interviews: Anticipate questions about your approach to A/B testing and how you analyse data. Be ready to discuss specific examples from your past work that illustrate your problem-solving skills and ability to collaborate with product teams.
How to prepare for a job interview at Avature
✨Showcase Your Analytical Skills
As an Optimisation Specialist, you'll need to demonstrate your ability to analyse data effectively. Be prepared to discuss your experience with tools like Google Analytics and SQL, and share examples of how you've transformed complex data into actionable insights.
✨Familiarise Yourself with A/B Testing Tools
Since the role involves A/B testing, make sure you have a solid understanding of tools like Dynamic Yield or Google Optimize. You might be asked about your previous experiences with these tools, so be ready to explain how you've used them to improve user experiences.
✨Understand the Importance of Collaboration
Collaboration is key in this role, especially with product teams. Prepare to discuss how you've worked with cross-functional teams in the past, and highlight any successful projects that resulted from such collaborations.
✨Demonstrate Your UX/UI Knowledge
Having a foundational knowledge of UX/UI design will set you apart. Be ready to talk about what makes a good web or app experience, and perhaps share examples of designs you admire or improvements you've suggested in previous roles.
