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- Tasks: Lead Noli's growth strategy and inspire a team of marketing specialists.
- Company: Noli is a Beauty Tech startup backed by L’Oréal, focused on innovative beauty solutions.
- Benefits: Enjoy a vibrant culture, creative environment, and opportunities for personal growth.
- Why this job: Join a passionate team redefining beauty experiences with ambitious goals and a supportive culture.
- Qualifications: Proven success in growth roles, strong analytical skills, and experience in e-commerce marketing.
- Other info: Be part of a dynamic startup culture that values innovation and empowerment.
The predicted salary is between 72000 - 108000 £ per year.
Noli is a Beauty Tech startup backed by L’Oréal Group, founded in 2024 to solve one of the biggest pain points in the beauty industry: helping users find the right beauty products for their needs. Based in London (Holborn), we’re on an exciting growth journey in the online beauty space. At Noli, our vibrant culture drives everything we do – we’re ambitious, curious, and deeply committed to empowering our team and our users. We put people first, embrace innovation, and foster a creative, inclusive environment where everyone thrives.
The role:
As Noli\’s Growth Director / VP Growth, you will spearhead our ambitious expansion plans in the UK market from a business perspective, reporting directly to the founders/CEO of Noli. You will lead and inspire a lean team of growth specialists, overseeing all aspects of performance marketing, CRM, earned and organic channels, commercial strategy, and conversion rate optimization to achieve aggressive revenue targets.
Key responsibilities:
- Own the Growth Engine: Develop and execute data-driven growth strategies across all online channels, including paid media, SEO, earned and organic (including own social, PR, affiliates), CRM, influencer marketing, and conversion rate optimization, to achieve ambitious revenue targets within budget.
- Data-Driven Decision Making: Work with finance on forecasting and planning, and own the daily pacing and definition of growth strategy. Continuously monitor and analyze key performance indicators (KPIs) across all channels, providing regular data-driven insights and taking the required actions.
- Hands-on Execution and Optimization: While leading a team, maintain a hands-on approach to campaign management and optimization. Be willing to roll up your sleeves and get involved in the details to ensure maximum impact.
- Customer Journey Ownership: Collaborate closely with the product team to optimize the entire customer journey, from landing page experience and onboarding to retention and advocacy.
- Budget Management and ROI Focus: Manage and optimize the allocation of a multi-million yearly marketing budget, with a laser focus on maximizing return on investment (ROI / ROAS).
- Creative Collaboration and Impact: Partner with the Brand Marketing Director to develop impactful creative concepts and content strategies that drive performance.
- Team Leadership and Mentorship: Lead and mentor a high-performing team of marketers, overseeing external agencies for influencer marketing and affiliation.
- Stay Ahead of the Curve: Continuously research and evaluate emerging trends in e-commerce and digital marketing, identifying opportunities to innovate and enhance Noli\’s growth strategy.
Requirements:
- Proven track record of success in a similar growth-focused role, ideally within a fast-paced e-commerce environment.
- Deep understanding of performance marketing channels, including paid acquisition, SEO, CRM, earned/owned marketing, and affiliate programs.
- Strong analytical skills and data-driven decision-making abilities.
- Excellent leadership, communication, and interpersonal skills.
- Entrepreneurial mindset with a proactive, results-oriented approach.
- Experience working with product teams to optimize landing pages and onboarding flows.
- Strong understanding of creative development and content strategy.
- Experience managing start-up marketing budgets (incl. forecasting) and maximizing ROI.
About our Noli culture:
At Noli, our vibrant culture is the heart of everything we do. We believe in creating an environment where innovation, curiosity, and empowerment thrive.
Founded for the People: We put our users at the centre of everything.
Boundlessly Ambitious: We believe in limitless potential.
Relentlessly Curious: The beauty industry is always evolving, and so are we.
Positively Glowing: We’re passionate about inspiring each other and bringing light to the beauty world.
Empowered: We empower doers with radical ownership.
Unique & United: We celebrate diversity in all its forms.
Join us at Noli and help us redefine the beauty experience!
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Growth Director - Noli employer: Avature
Contact Detail:
Avature Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Director - Noli
✨Tip Number 1
Familiarize yourself with the latest trends in beauty tech and e-commerce. Understanding the competitive landscape will help you articulate how your experience aligns with Noli's mission to innovate in the beauty industry.
✨Tip Number 2
Showcase your data-driven decision-making skills by preparing examples of how you've successfully used analytics to drive growth in previous roles. Noli values a hands-on approach, so be ready to discuss specific KPIs you've managed.
✨Tip Number 3
Highlight your leadership experience by sharing stories of how you've mentored teams or collaborated with cross-functional groups. Noli is looking for someone who can inspire and lead a team of growth specialists.
✨Tip Number 4
Prepare to discuss your experience with budget management and ROI maximization. Noli is focused on achieving aggressive revenue targets, so demonstrating your ability to manage a multi-million marketing budget will set you apart.
We think you need these skills to ace Growth Director - Noli
Some tips for your application 🫡
Understand Noli's Vision: Before applying, take some time to understand Noli's mission and values. Highlight how your experience aligns with their commitment to innovation and empowerment in the beauty tech space.
Tailor Your CV: Customize your CV to emphasize your relevant experience in growth-focused roles, particularly in e-commerce. Showcase specific achievements in performance marketing, CRM, and team leadership that demonstrate your ability to drive results.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for the beauty industry and your entrepreneurial mindset. Discuss how you can contribute to Noli's ambitious growth plans and your approach to data-driven decision-making.
Showcase Analytical Skills: In your application, provide examples of how you've used data to inform marketing strategies and optimize campaigns. Highlight any experience with KPIs and ROI management to demonstrate your analytical capabilities.
How to prepare for a job interview at Avature
✨Show Your Data-Driven Mindset
Since the role emphasizes data-driven decision-making, come prepared with examples of how you've used data to inform your growth strategies in previous roles. Highlight specific KPIs you monitored and the impact of your decisions.
✨Demonstrate Leadership Skills
As a Growth Director, you'll be leading a team. Share experiences where you've successfully mentored or inspired a team, focusing on how you fostered a collaborative and high-performing environment.
✨Emphasize Your E-Commerce Experience
Noli is looking for someone with a strong background in e-commerce. Be ready to discuss your experience with performance marketing channels, including paid media and SEO, and how you've driven growth in similar environments.
✨Align with Noli's Culture
Familiarize yourself with Noli's vibrant culture and values. During the interview, express how your personal values align with theirs, particularly around innovation, curiosity, and empowerment, to show that you're a great cultural fit.
