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For Companies At a Glance
- Tasks: Lead and shape Lenovo’s reseller management across EMEA, driving business growth and strategic partnerships.
- Company: Join Lenovo, a global tech powerhouse with a bold vision for smarter technology for all.
- Benefits: Enjoy perks like private medical, attractive pension, discounts on products, and a positive work-life balance.
- Why this job: Be part of a dynamic team, engage with C-level executives, and drive impactful business strategies.
- Qualifications: Over 10 years in Channel Sales or Reseller Management, with strong leadership and strategic thinking skills.
- Other info: Work in a diverse, multi-cultural environment with opportunities for learning and development.
The predicted salary is between 43200 - 72000 £ per year.
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.
Description and Requirements
We are seeking a dynamic and strategic Channel Sales Director to lead and shape Lenovo’s reseller management blueprint across EMEA. This role is pivotal in driving multi-million-dollar business growth, strengthening C-level engagement, and ensuring alignment across Lenovo’s reseller network, distributors, and strategic alliances. This position requires an experienced leader with a deep understanding of both Infrastructure and PC businesses, services, and "as-a-service" models, combined with strong commercial acumen in reseller and distributor operations.
Your Key Responsibilities:
- Architect and own the reseller channel blueprint for coverage, marketing, strategic focus, and partner selection supporting local and global business priorities.
- Lead high-level engagements with C-level executives of top international resellers (e.g., Computacenter, Bechtle, ATEA) ensuring strategic partnerships and business expansion.
- Drive territory management and segmentation strategy, selecting key authorized partners to maximize Lenovo’s market share.
- Act as a good leader, representing EMEA internally and externally at industry events, conferences, and executive meetings.
- Maximize Lenovo’s reseller revenue, market share, and profitability within EMEA.
- Develop strategic account growth plans for top international resellers and monitor performance to achieve ambitious revenue targets.
- Lead negotiations with strategic alliances (e.g., NVIDIA, Intel, Microsoft, AMD) to secure investment in centralized reseller initiatives.
- Lead and develop an international team, coach your direct reports to deliver results, and support cross-functional teams in executing complex deals.
- Oversee reseller performance management, business tracking, and incentive structures to drive engagement.
- Ensure collaboration between marketing, sales, and product teams, establish executive briefings, and business planning sessions with resellers, WW teams, and key partners.
What Will You Bring (position requirements):
- Over 10 years of leadership experience in Channel Sales, Business Development, or Reseller Management, preferably in a multinational tech company.
- Expertise in reseller and distributor business models, including financial structures, supply chain, and services, and ability to negotiate high-value reseller and alliance partnerships.
- Executive presence with experience managing C-level relationships.
- Experience preferably in both Infrastructure and PC business with a solid understanding of as-a-service models.
- Excellent strategic thinking and problem-solving skills, with a data-driven approach.
- Demonstrated success in using data analytics to drive channel performance, segmentation, and global reporting.
- Good leadership skills, with experience leading international teams being an advantage.
- Experience working in multi-country, multi-cultural environments.
What do we offer:
- Holiday purchase
- Private medical
- Income protection
- Attractive pension scheme
- Positive work life balance
- Learning and development
- Life insurance
- Lenovo and Motorola products discounts
- Lifestyle discounts
- Cycle to work
- MyGymDiscounts
- Mortgage advice and support
- Referral bonus
- Electric car salary sacrifice scheme
- Free onsite parking
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
EMEA Channel Sales Director – Resellers employer: Avature
Contact Detail:
Avature Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EMEA Channel Sales Director – Resellers
✨Tip Number 1
Familiarise yourself with Lenovo's current reseller partnerships and their business models. Understanding the key players like Computacenter and Bechtle will help you engage more effectively during interviews.
✨Tip Number 2
Showcase your experience in leading international teams by preparing examples of how you've successfully managed cross-cultural dynamics. This is crucial for a role that spans multiple countries in EMEA.
✨Tip Number 3
Prepare to discuss your strategic thinking and problem-solving skills using data analytics. Highlight specific instances where you've used data to drive channel performance, as this aligns with Lenovo's focus on data-driven decision-making.
✨Tip Number 4
Network with professionals in the tech industry, especially those with experience in reseller management. Attend relevant industry events or webinars to build connections that could provide insights or referrals for your application.
We think you need these skills to ace EMEA Channel Sales Director – Resellers
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in channel sales, business development, and reseller management. Use specific examples that demonstrate your leadership skills and understanding of the tech industry.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and problem-solving abilities. Mention your experience with C-level relationships and how you can contribute to Lenovo's goals in the EMEA region.
Highlight Relevant Achievements: In your application, focus on quantifiable achievements in previous roles, such as revenue growth or successful partnerships. This will help illustrate your capability to drive multi-million-dollar business growth.
Showcase Cultural Awareness: Given the multinational aspect of the role, emphasise any experience you have working in diverse environments. Highlight your ability to lead international teams and navigate different cultural contexts.
How to prepare for a job interview at Avature
✨Understand the Role Inside Out
Make sure you thoroughly understand the responsibilities of the EMEA Channel Sales Director position. Familiarise yourself with Lenovo's reseller management strategies and how they align with the company's goals. This will help you articulate how your experience fits into their vision.
✨Showcase Your Leadership Experience
Since this role requires strong leadership skills, be prepared to discuss your past experiences leading teams, especially in a multinational tech environment. Highlight specific examples where you successfully managed C-level relationships or drove significant business growth.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to strategic planning and problem-solving. Use data-driven examples to illustrate how you've previously used analytics to enhance channel performance or develop growth plans for resellers.
✨Engage with Industry Knowledge
Stay updated on the latest trends in the tech industry, particularly around infrastructure and PC businesses. Being able to discuss current market dynamics and how they impact reseller operations will show your depth of knowledge and commitment to the role.