Digital Analytics Implementation Specialist

The Optimisation team works with Product teams to help them deliver the best experiences on our website and app and help them measure their performance. We're a highly collaborative department, working with the whole company; helping our commercial, marketing, brand, product and design teams do their best work.

As a Digital Analytics Implementation Specialist, you’ll be reporting into the Optimisation and Digital Analytics Manager. You’ll be working closely with our Marketing team, Product teams, Analytics Engineering team and our Media agency to help them achieve their goals through improving our Google Tag Manager (GTM) implementation and ensuring our data quality remains high.

Key responsibilities

• Improve and maintain our web and server-side Google Tag Manager (GTM) instance and our dataLayer.
• Confirm data quality throughout web and app experiences by coordinating with Product Teams, Data Engineering, Business Intelligence and Optimisation, ensuring marketing activity is tracked correctly.
• Collaborate with our MarTech team to future proof giffgaff’s targeting capabilities.
• Implement new tags and pixels as required for Marketing and Analytics purposes.
• Proactively find areas of opportunity for tracking, tagging and data quality.

Who we are

Do you want to join a telecoms company that’s up to good? At giffgaff we do mobile differently. We call out the bad and find a better way. We’re laser-focused on flexibility, value and mutual good. And we’re so proud to be a certified B Corp. This means we’ve joined a network of more than 1,000 UK companies, who want to make a positive impact on people and the planet. Working at giffgaff is something you could be proud of too.

You’ll get the best of both worlds, the energy and fast pace of giffgaff, plus all the benefits that come with being part of our parent company, Virgin Media O2. Our business model is unique. We work with our members (our customers) to understand their needs in all areas of the business. We love this highly collaborative approach. Over the past few years our member base has grown steadily, and we’re still going. We’re always looking to acquire new members, and to do that we need the best people in our team. Our bright and modern gaff is in Uxbridge, in leafy West London. But if commuting isn’t your favourite, most of our roles can be hybrid or work from home, or anywhere in between. If you like coming in, you’ll always find some office buddies. And if you like big occasions, we really bring the office to life monthly for our themed culture days. Plus all our giffgaffers come together at our legendary giffgaff summer, birthday and Christmas celebrations.

The must haves

• Strong experience with Google Tag Manager, including server-side GTM and GA4 or similar. Able to create tags, triggers, variables and utilise a dataLayer as needed.
• Experience with SQL.

The other stuff we are looking for

• Great communication skills. Able to distil complex topics into easy to understand points.

What’s in it for you

At giffgaff we want to challenge the old way of doing things. People, and the way they work, define our culture and we encourage everyone to bring their whole selves to the gaff. That’s why we believe in creating an equitable, fairer, more inclusive business that champions different ideas and perspectives. We may be sort-of-small but we’re big on that caring, sharing thing & strive to create a supportive culture. As a lean organisation, our team is built of a diverse, spirited range of people who are multi-skilled, highly motivated and flexible. In return for your outstanding efforts, you’ll be rewarded with a competitive salary and excellent benefits. We believe that hard work should be supported and recognised.

If this sounds like you, we’d love to hear from you.

Next steps

Once you’ve applied the next steps of the process, if successful, are likely to include a chat with our recruiter and 2x zoom interviews with the team. If you’ve got any burning questions or require reasonable adjustments to support you through the recruitment process, please drop the recruiter a note. Thanks for your patience in the meantime and for showing an interest in joining the giffgaff family.