Principal Content Designer in England

Location: London (Hybrid) 3 days weekly in office

How We Work

Our hybrid work model (3 days in the office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships. At the same time, it offers flexibility you need to focus and do your best work.

Mission and Goal

As a Principal Content Designer, you will shape how language, design, and technology come together to deliver intuitive, human-centered digital experiences. You'll define the content vision and strategy for one of our product pillars across Gen's global brands (including Norton and Avast) ensuring cohesive, customer-focused, and data-informed experiences at every touchpoint. This is both a strategic and hands-on role. You'll collaborate across Product Design, Product Management, Engineering, Research, and Marketing to shape product narratives, strengthen information architecture, and build the overall experience. As part of our Content Design team, you'll scale content standards, frameworks, and systems that support clarity and trust. You'll also help define how AI-powered experiences are designed and adopted internally and externally, setting standards that raise the bar for usability, consistency, and innovation.

Objectives

• Lead the Content Design vision and strategy within a product pillar, driving customer-centric and data-informed experiences across mobile, desktop, and web platforms.
• Design, test, and deliver core experience elements including information architecture, interaction language, product naming, navigation, frameworks, and in-product flows.
• Apply systems thinking and design principles to ensure language and interaction patterns scale across experiences, platforms, and global markets.
• Shape and evangelize best practices for AI-powered tools and experiences, ensuring they are understandable, trustworthy, and adopted effectively across teams.
• Partner closely with UX research to validate decisions, measure impact, and continuously evolve content and experience strategy.
• Collaborate across disciplines (Product Design, Product Management, Engineering, Research, Marketing) to deliver cohesive, user-centered outcomes.
• Partner with internationalization and localization teams to deliver globally relevant experiences.
• Mentor other Content Designers, fostering craft excellence, innovation, and a positive, collaborative team culture.
• Oversee multiple strategic initiatives simultaneously, driving clarity of focus and delivering impact on time.

Competencies

• Experience: 8+ years in Content Design and UX design, with a proven track record shaping end-to-end digital experiences across complex product ecosystems.
• Storytelling: Exceptional narrative and communication skills, with the ability to translate complex, technical concepts into clear, compelling, human-centered language.
• UX design: Comfortable influencing information architecture, interaction design, and end-to-end experience strategy. Strong command of UX and product design principles, with hands-on experience in tools such as Figma, Jira, and Confluence.
• AI fluency: Hands-on experience integrating AI into the design workflow to accelerate content creation, improve effectiveness, and define new interaction patterns. Ability to evaluate and adopt emerging AI tools and practices while ensuring usability, trust, and clarity.
• Systems thinking: Deep experience designing for and contributing to systems of reusable, scalable content and interaction patterns across global products and platforms.
• Collaboration: Skilled at influencing and partnering with cross-functional teams (Product Design, Product Management, Engineering, Research, Marketing) at all levels of the organization.
• Leadership: Demonstrated ability to lead through ambiguity with minimal direction, set vision, and drive alignment across teams and initiatives. Experience mentoring and elevating the craft of other designers.
• Global experience: Strong background working in global, matrixed organizations, with knowledge of internationalization and localization best practices.

Benefits

• Annual bonus scheme
• Unlimited PTO & flexible working hours
• The chance to join a major global tech company listed on the S&P 500
• Health cover and Pension
• Opportunity to learn and work with the best in the Digital Security industry
• Tuition reimbursement for job-related courses
• Health and pension scheme
• Learning & Development plan
• Sustainable home improvement bonus

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.