At a Glance
- Tasks: Drive commercial growth through performance marketing and optimise digital customer journeys.
- Company: Join AVASK Group, a leader in international tax and compliance services.
- Benefits: Hybrid working, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with excellent career progression opportunities.
- Why this job: Make a real impact on global businesses while enhancing your digital marketing skills.
- Qualifications: Experience in performance marketing and strong analytical skills required.
The predicted salary is between 50000 - 60000 £ per year.
Hybrid working, with three days per week in our Southampton office. Salary of £50,000–£60,000 per annum, depending on experience.
About AVASK Group
AVASK Group helps businesses sell and expand internationally through specialist tax and compliance services. Across AVASK and SimplyVAT, we support ecommerce sellers and other businesses with VAT, OSS and IOSS, EPR, customs and related cross-border requirements. We combine specialist expertise with digital platforms to simplify compliance and help clients grow with confidence. Our marketing team plays a central role in that growth, attracting new customers, strengthening client relationships and turning demand into measurable commercial results across our brands and international markets.
Scope of the post
Drive commercial growth across AVASK Group (including SimplyVAT) through effective performance marketing and continuous improvement of our websites and digital customer journeys. Generate qualified leads, increase sales conversion and online purchases, and improve the return on marketing investment across our services and international markets. This hands-on role owns paid campaign performance, organic search visibility and website optimisation, using data and testing to identify opportunities and deliver measurable improvements. It also supports Infiniti3 adoption by improving the journey from initial interest to registration and purchase. Working closely with the existing marketing team, Sales, Product, Technology and external agencies, translate commercial priorities into targeted campaigns and website improvements that reflect each brand’s audience and positioning.
Key responsibilities
- Paid acquisition and investment: Plan, build and optimise Google Ads and Microsoft Ads campaigns, alongside paid social and retargeting where commercially appropriate. Manage targeting, keywords, exclusions, creative testing, bidding and spend within agreed budgets, improving qualified lead generation and customer acquisition costs.
- Commercial campaign planning: Translate service, market and sales priorities into targeted digital campaigns across AVASK Group. Develop journeys that generate enquiries, consultation bookings, provider switches and service purchases. Agree lead qualification criteria with Sales and use weekly feedback to improve targeting and conversion.
- Website performance and conversion: Own the website optimisation plan for avask.com and simplyvat.com, prioritising improvements by commercial impact. Build and optimise landing pages, calls to action and forms within the CMS. Use funnel analysis, user behaviour and structured testing to reduce drop-off and increase enquiries and purchases, coordinating technical changes with agencies and Technology.
- Organic and AI search visibility: Improve technical and on-page SEO with content colleagues and specialist suppliers, covering search intent, indexation, internal links, metadata, mobile usability and page speed. Identify and test opportunities to improve visibility in AI-assisted search, measuring relevant traffic, qualified enquiries and commercial contribution.
- Measurement and lead quality: Own the accuracy of digital marketing measurement, working with Technology to maintain GA4, Google Tag Manager and advertising conversion tracking. Validate form submissions, cross-domain journeys and tracking under different consent settings. Work with the Marketing Operations and Automation Executive to identify and resolve junk leads, broken journeys and attribution gaps.
- Revenue and return on investment: Track marketing activity through to sales-accepted leads, opportunities and closed-won revenue. Use acquisition cost, conversion, margin and payback to recommend where investment should increase, change or stop. Agree reporting definitions with Sales and Finance, distinguishing advertising returns from overall marketing ROI and avoiding double-counting.
- Creative testing and delivery: Brief, adapt and test campaign copy, imagery and short-form video with existing content, design and video colleagues. Manage agency delivery against agreed objectives, budgets and deadlines. Report monthly on performance, commercial outcomes and the actions needed to improve results.
Skills, knowledge and experience
Essential
- Proven hands-on performance or digital marketing experience, with examples of improving qualified pipeline, customer acquisition or revenue in B2B, services, SaaS or a comparable considered-purchase environment.
- Practical Google Ads management, including budgets, search terms, bidding, creative testing and conversion measurement; able to demonstrate results beyond clicks and raw lead volume.
- Confident use of GA4, Google Tag Manager, Search Console, spreadsheets and reporting dashboards, with the ability to diagnose tracking and funnel problems.
- Experience improving WordPress websites through landing-page optimisation, technical and on-page SEO, and structured conversion testing.
- Working knowledge of Answer Engine Optimisation (AEO), including structuring clear, relevant content to improve discoverability in answer engines and AI-assisted search.
- Commercial judgement, clear communication and experience working with Sales, creative teams, developers and agencies across competing priorities.
Desirable
- Practical experience delivering AEO initiatives, with evidence of improved visibility, relevant referral traffic or enquiries.
- Experience with HubSpot reporting, Microsoft Ads, paid social and international or multi-brand marketing.
- Experience in ecommerce, SaaS, professional services or compliance.
- Basic video editing or adaptation for paid campaigns, landing pages and product demonstrations, including testing hooks, captions and calls to action.
- Practical use of approved AI tools for analysis, testing or campaign efficiency, with human review.
Performance and Digital Marketing Manager in Southampton employer: AVASK
AVASK Global Compliance Ltd is an exceptional employer, offering a dynamic work environment in Southampton where HR Generalists can thrive. With a strong focus on employee development, the company provides ongoing training and clear career progression opportunities, alongside a competitive benefits package that includes private healthcare and generous annual leave. Join a collaborative team that supports multiple jurisdictions and fosters a positive employee experience, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Performance and Digital Marketing Manager in Southampton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AVASK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AVASK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AVASK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AVASK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance and Digital Marketing Manager in Southampton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AVASK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AVASK:Show us that you’ve done your homework! In your application, briefly mention what you admire about AVASK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AVASK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AVASK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AVASK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
