At a Glance
- Tasks: Lead innovative product strategies and manage the full lifecycle of VWR Brand equipment.
- Company: Avantor, a global leader in life-changing science.
- Benefits: Competitive salary, remote work options, and career growth opportunities.
- Other info: Join a diverse team dedicated to advancing life-changing science.
- Why this job: Make a real impact in the science industry while shaping product innovation.
- Qualifications: Bachelor's degree and experience in strategic marketing or product management required.
The predicted salary is between 60000 - 80000 £ per year.
The Opportunity: Avantor is recruiting for a commercially astute Sr. Portfolio Manager, VWR Brand Equipment & Instruments EU. Step into a high impact portfolio leadership role where strategy meets innovation. As a Portfolio Manager for VWR Branded (Private label) products, you will shape and execute the product vision for a large, private label brand distribution portfolio across Europe. You'll own the full product lifecycle - from concept and development through commercialization and phase out - using market insight, customer needs, and data driven decision making to prioritise the right VWR Brand opportunities and fuel growth and increase market penetration for the VWR Brand.
In this role, you'll lead large, cross functional initiatives, partner closely with commercial, marketing, sourcing, operations, e-commerce and regulatory teams, and drive new portfolio development that delivers differentiated value to customers and excellent financial results for VWR. You'll influence leaders, collaborate with key internal and external partners, and play a critical role in strengthening VWR's competitive position in a fast moving, innovation driven market.
MAJOR JOB DUTIES AND RESPONSIBILITIES
- Develop & Execute Avantor's VWR portfolio strategy to take market share including, yet not limited to, further penetration of existing products, new product introductions (proprietary), new supplier acquisition, product line expansion, new market penetration, and expansion in existing customer markets.
- Establish, track, and report financial and operational metrics related to assigned VWR Brand portfolio and identify risks and opportunities for improvement, leveraging the Avantor Business System and tools.
- Develop strategic marketing programs for the VWR Brand portfolio by providing forward views of trends and emerging technologies for markets, as well as trends & developments in end customer segments.
- Manage the product life cycle for product portfolio, including supplier onboarding, product additions & enrichment, sales training & support, price maintenance, & product life cycle management.
- Drive collaboration with portfolio team and leadership to achieve revenue and profitability goals for portfolio.
- Develop and enhance key strategic supplier relationships to improve competitive positioning.
- Drive profitability of each of the product groups within the Product category and develop and execute strategies for improving that profitability.
- Make presentations to senior management regarding markets, competition, and customer segmentation for their portfolio.
- Develop the VWR Brand strategy within the assigned portfolio category(ies) and work with the team to drive execution, including design, specifications, packaging, price points, partnering with Sourcing to negotiate costs, inventory investments, and returns.
- Assess the market of innovative technical developments by both suppliers and competitors and determine our customers' requirements for these innovations.
- Implement mix improvement strategies, improving penetration of VWR Brand portfolio to include changeover planning, discontinuance, super-cession, and communications internally and externally.
- Attendance at industry trade shows to learn about recent product developments and new market entrants.
- Perform other duties as assigned.
QUALIFICATIONS
- Intermediate experience required.
- Bachelor's degree required.
- Master's degree in business, or equivalent experience preferred.
- A minimum of three years of strategic marketing, product management, category management, sales or related experience required.
- Safety certifications preferred but not required (ASP, CSP, or others).
KNOWLEDGE SKILLS AND ABILITIES
- Financial skills - to assess sales, profits, inventory investment, payment terms, return on sales, return on capital employed and EBITDA to improve Avantor's financial performance.
- Scientific skills - to assess the technology and innovation of products and the application for our laboratory and production customers so that we can identify and negotiate with suppliers for those products that we anticipate that our customers will wish to purchase from Avantor.
- Strategic Marketing - develop market backed models of Safety portfolio customer segmentation, competitive analysis, and determine Avantor's right to win in the Market.
- Communication skills - ability to communicate effectively with a diverse number of constituents including Senior Leadership, Suppliers, Internal Customers and External Customers.
- Exceptional analytical skills - ability to interpret information pertaining to sales reports, quality reports, purchasing reports in order to assess trends and address specific areas for opportunities for improvement.
