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For Companies At a Glance
- Tasks: Lead innovative marketing campaigns and drive growth in the US education market.
- Company: Join an award-winning edtech company transforming education through technology.
- Benefits: Competitive salary, flexible work options, and opportunities for professional development.
- Why this job: Make a real impact on digital learning while collaborating with passionate teams.
- Qualifications: Degree in Marketing and strong understanding of B2B marketing strategies.
- Other info: Dynamic role with opportunities to attend key education events and enhance brand visibility.
The predicted salary is between 43200 - 72000 £ per year.
You’ll be joining a fast-paced, award-winning educational technology company at the forefront of digital learning innovation. As a Company, Avantis has a long-standing passion for transforming education through technology. Our pioneering solutions—such as ClassVR—are revolutionising the classroom experience.
We’re looking for a motivated and strategic Senior Marketing Manager (USA) to join our team. In this hands-on role, your focus will be planning and executing effective marketing campaigns and supporting key events to drive pipeline growth and revenue for ClassVR. You will work closely with the Chief Marketing Officer and collaborate cross-functionally with sales, channel partners, product teams and customer success to ensure marketing activity is aligned with business objectives. This role is ideal for a proactive marketer who enjoys being hands-on across campaigns, events, content creation and cross-team collaboration and who is passionate about making a measurable impact in the US education market.
Key responsibilities include:
- Develop and maintain insight into the US education market to inform marketing strategy.
- Identify market trends and growth opportunities to ensure marketing efforts are effective and aligned with regional priorities.
- Plan, execute, and optimise marketing campaigns that generate leads and drive pipeline growth across multiple channels, including email, digital advertising, webinars, and in-person events.
- Analyse campaign performance and ROI to continually improve results and ensure marketing activity supports business objectives.
- Collaborate with Sales to review lead generation, discuss opportunities, and support moving prospects through the pipeline.
- Plan and execute exhibitions and events that support lead generation, pipeline development, and brand visibility in the US market (including ISTE, FETC, TCEA and other key education events).
- Work closely with channel partners to develop and implement joint marketing programmes.
- Develop and maintain customer engagement programmes in partnership with the Customer Success Team, including case studies, success stories, ambassador initiatives, newsletters, and other campaigns designed to encourage ongoing use of ClassVR.
- Collaborate with our PR agency to amplify campaigns, manage media relations, and increase brand visibility.
- Work alongside the marketing team to develop and deliver effective content, including whitepapers, blogs, case studies, and other thought leadership materials.
- Represent and convey Avantis’ brand in all internal and external messaging.
Qualifications
What we’re looking for:
- Degree in Marketing or related field.
- Strong understanding of marketing principles, strategies and best practices, ideally in B2B or education sectors.
- Proficient with CRM systems (e.g. Hubspot, Zoho) and other marketing tools.
- Strong written and verbal communication skills.
- Experience managing budgets and analysing costs.
- Experience working with or knowledge of the US education market is advantageous.
- Strong copywriting skills with on-page SEO writing experience.
Are you ready to help us develop our content and product?
Senior Marketing Manager (US) in Gloucester employer: Avantis Education
Contact Detail:
Avantis Education Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager (US) in Gloucester
✨Tip Number 1
Network like a pro! Reach out to your connections in the education sector and let them know you're on the hunt for a Senior Marketing Manager role. Attend industry events, webinars, and meetups to make new contacts and get your name out there.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those that drove pipeline growth or revenue. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like Avantis, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Apply through our website! We love seeing candidates who take the time to apply directly. It shows you're genuinely interested in joining our team and helps us get to know you better right from the start.
We think you need these skills to ace Senior Marketing Manager (US) in Gloucester
Some tips for your application 🫡
Show Your Passion for Education: When writing your application, let your enthusiasm for transforming education through technology shine through. We want to see how your passion aligns with our mission at StudySmarter and how you can contribute to making a measurable impact in the US education market.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing, especially in the B2B or education sectors. We’re looking for someone who understands the nuances of our industry, so don’t be shy about showcasing your achievements and how they relate to the role.
Be Data-Driven: We love numbers! In your application, mention specific metrics or results from past campaigns you've managed. This will help us see your analytical skills and how you can optimise marketing efforts to drive pipeline growth and revenue for ClassVR.
Keep It Professional Yet Personal: While we appreciate professionalism, we also value authenticity. Use a friendly tone in your writing that reflects your personality. Remember, we’re not just looking for qualifications; we want to know the real you and how you’ll fit into our team culture!
How to prepare for a job interview at Avantis Education
✨Know Your Market
Before the interview, dive deep into the US education market. Understand current trends, challenges, and opportunities. This knowledge will not only impress your interviewers but also show that you're proactive and ready to contribute to their marketing strategy.
✨Showcase Your Campaign Success
Prepare specific examples of successful marketing campaigns you've executed in the past. Be ready to discuss the strategies you used, the results achieved, and how they align with the responsibilities of the Senior Marketing Manager role. Numbers speak volumes, so quantify your successes!
✨Collaboration is Key
Highlight your experience working cross-functionally. Discuss how you've collaborated with sales, product teams, or customer success in previous roles. This will demonstrate your ability to work effectively within a team and ensure alignment with business objectives.
✨Be Ready to Analyse
Brush up on your analytical skills! Be prepared to discuss how you measure campaign performance and ROI. Share your approach to optimising marketing efforts based on data insights, as this is crucial for driving pipeline growth and revenue.
