At a Glance
- Tasks: Drive email and lifecycle marketing strategies using HubSpot for a global audience.
- Company: Join an award-winning educational tech company transforming digital learning.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and innovation.
- Why this job: Make a real impact in education technology while honing your marketing automation skills.
- Qualifications: Marketing degree and hands-on HubSpot experience required.
The predicted salary is between 36000 - 60000 £ per year.
Full time position Hybrid working, Gloucester based office
What you'll love about this role You'll be joining a fast-paced, award-winning educational technology company at the forefront of digital learning innovation. As a Company, Avantis has a long-standing passion for transforming education through technology. Our pioneering solutions—such as ClassVR—are revolutionising the classroom experience.
What you'll be doing You will be a strategic and data-driven Marketing Automation Manager driving the email and lifecycle marketing strategy across automated customer and prospect journeys for our global audience. This role will own HubSpot automation architecture, develop scalable processes, drive segmentation and support campaign execution through modern automation frameworks and data led optimisation.
Key responsibilities include:
- Customer Journey Automation Optimise end-to-end automated lifecycle journeys across onboarding, engagement, retention and upsell stages. Develop scalable global programs while accommodating regional nuances. Implement behaviour-based triggers and personalisation to enhance customer experience. Continuously test, refine and improve lifecycle performance through A/B testing and data insights.
- Prospect Journey Automation Build and manage automated lead nurture programs aligned with the sales funnel. Implement re-engagement strategies for inactive or stalled prospects. Collaborate with Sales to align automation with pipeline stages and handoff processes. Improve MQL-to-SQL conversion through targeted automation flows. Assist subscriber marketing initiatives by developing and optimising an always-on lifecycle email strategy for newsletter audiences.
- Data Segmentation & Analysis Develop advanced segmentation strategies based on behavioural, demographic and firmographic data. Maintain data hygiene, contact scoring models and lifecycle stage accuracy. Analyse automation and campaign performance metrics; generate actionable insights. Build dashboards and reporting within HubSpot CRM to measure performance against KPIs. Leverage platform capabilities and emerging analytic approaches to identify audience value and engagement patterns.
- Campaign Automation Support Partner with the broader marketing team to enable campaign automation execution. Build workflows, email programs, landing page automation and trigger-based communications. Ensure campaigns are scalable, measurable and aligned with automation best practices. Monitor deliverability, engagement metrics and campaign ROI.
- HubSpot & CRM Management Serve as the primary owner of HubSpot automation architecture and lifecycle processes. Lead Sourcing implementation. Optimise CRM data structures to support segmentation and reporting. Maintain integration health between HubSpot and other business systems. Identify process improvements to enhance efficiency and data accuracy. Provide training and documentation for internal stakeholders.
What we're looking for Marketing Degree or equivalent. Proven hands-on experience with HubSpot Marketing Hub and CRM. Strong understanding of global lifecycle marketing and lead management processes. Experience building complex workflows, scoring models and nurture programs. Advanced data analysis skills and ability to translate data into actionable strategies. Strong collaboration skills with Sales teams. Experience supporting multi-region or global marketing programs is desirable. Knowledge of CRM integrations and marketing attribution models. Strategic thinking with execution excellence. Data-driven decision making. Strong technical aptitude. Process-oriented mindset. Excellent communication and stakeholder management skills. Continuous improvement and testing mentality.
We'd love to hear from you.
Marketing Automation Manager in Gloucester employer: Avantis Education
Avantis is an exceptional employer, offering a dynamic and innovative work environment in the heart of Gloucester. With a strong commitment to employee growth, we provide opportunities for professional development and collaboration within a passionate team dedicated to transforming education through technology. Our hybrid working model promotes work-life balance, while our focus on data-driven strategies ensures that every team member can make a meaningful impact on our global audience.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Manager in Gloucester
✨Dive into Digital Learning Communities
Join online forums and communities focused on digital education, like EdTech Meetups or LinkedIn groups. Engage actively—share ideas and insights, and you'll not only learn a ton but also connect with potential employers and thought leaders in the industry.
✨Showcase Your Teaching Skills
Create content that demonstrates your understanding of digital learning—think blogs, videos, or even free online workshops. This could catch the eye of companies like Avantis Education looking for innovative thinkers. Plus, it’s a great way to practice your presentation skills!
✨Utilise University Career Services
If you're still in education or have access to an alumni network, make the most of your university's career services. They often have exclusive job listings and workshops tailored to students wanting to break into full-time roles in education technology.
✨Apply Directly Via Company Websites
When you come across roles like Marketing Automation Manager at Avantis Education, make sure to apply directly through their website. It not only shows you're serious but sometimes you'll find positions listed there that may not be on job boards yet. Keep an eye on those!
We think you need these skills to ace Marketing Automation Manager in Gloucester
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Avantis Education, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Avantis Education and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Avantis Education
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Avantis Education might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Avantis Education.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
