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- Tasks: Drive email and lifecycle marketing strategies using HubSpot for a global audience.
- Company: Join an award-winning educational tech company transforming digital learning.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in education technology while honing your marketing automation skills.
- Qualifications: Marketing degree and hands-on HubSpot experience required.
- Other info: Collaborative environment with a focus on continuous improvement and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Full time position Hybrid working, Gloucester based office
What you'll love about this role You'll be joining a fast-paced, award-winning educational technology company at the forefront of digital learning innovation. As a Company, Avantis has a long-standing passion for transforming education through technology. Our pioneering solutions—such as ClassVR—are revolutionising the classroom experience.
What you'll be doing You will be a strategic and data-driven Marketing Automation Manager driving the email and lifecycle marketing strategy across automated customer and prospect journeys for our global audience. This role will own HubSpot automation architecture, develop scalable processes, drive segmentation and support campaign execution through modern automation frameworks and data led optimisation.
Key responsibilities include:
- Customer Journey Automation Optimise end-to-end automated lifecycle journeys across onboarding, engagement, retention and upsell stages. Develop scalable global programs while accommodating regional nuances. Implement behaviour-based triggers and personalisation to enhance customer experience. Continuously test, refine and improve lifecycle performance through A/B testing and data insights.
- Prospect Journey Automation Build and manage automated lead nurture programs aligned with the sales funnel. Implement re-engagement strategies for inactive or stalled prospects. Collaborate with Sales to align automation with pipeline stages and handoff processes. Improve MQL-to-SQL conversion through targeted automation flows. Assist subscriber marketing initiatives by developing and optimising an always-on lifecycle email strategy for newsletter audiences.
- Data Segmentation & Analysis Develop advanced segmentation strategies based on behavioural, demographic and firmographic data. Maintain data hygiene, contact scoring models and lifecycle stage accuracy. Analyse automation and campaign performance metrics; generate actionable insights. Build dashboards and reporting within HubSpot CRM to measure performance against KPIs. Leverage platform capabilities and emerging analytic approaches to identify audience value and engagement patterns.
- Campaign Automation Support Partner with the broader marketing team to enable campaign automation execution. Build workflows, email programs, landing page automation and trigger-based communications. Ensure campaigns are scalable, measurable and aligned with automation best practices. Monitor deliverability, engagement metrics and campaign ROI.
- HubSpot & CRM Management Serve as the primary owner of HubSpot automation architecture and lifecycle processes. Lead Sourcing implementation. Optimise CRM data structures to support segmentation and reporting. Maintain integration health between HubSpot and other business systems. Identify process improvements to enhance efficiency and data accuracy. Provide training and documentation for internal stakeholders.
What we're looking for Marketing Degree or equivalent. Proven hands-on experience with HubSpot Marketing Hub and CRM. Strong understanding of global lifecycle marketing and lead management processes. Experience building complex workflows, scoring models and nurture programs. Advanced data analysis skills and ability to translate data into actionable strategies. Strong collaboration skills with Sales teams. Experience supporting multi-region or global marketing programs is desirable. Knowledge of CRM integrations and marketing attribution models. Strategic thinking with execution excellence. Data-driven decision making. Strong technical aptitude. Process-oriented mindset. Excellent communication and stakeholder management skills. Continuous improvement and testing mentality.
We'd love to hear from you.
Marketing Automation Manager in Gloucester employer: Avantis Education
Contact Detail:
Avantis Education Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Manager in Gloucester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing automation projects. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions related to marketing automation and HubSpot. Be ready to discuss your strategies for improving customer journeys and how you've used data to drive results.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. Tailor your application to highlight your relevant experience and passion for educational technology.
We think you need these skills to ace Marketing Automation Manager in Gloucester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Automation Manager. Highlight your HubSpot experience and any relevant marketing strategies you've implemented. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about educational technology and how you can contribute to our mission. Be sure to mention specific examples of your past successes in automation and data analysis.
Showcase Your Data Skills: Since this role is all about data-driven decision making, don’t forget to include examples of how you've used data to optimise marketing campaigns. We love seeing numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Avantis Education
✨Know Your HubSpot Inside Out
Make sure you brush up on your HubSpot knowledge before the interview. Be ready to discuss specific features you've used, how you've implemented automation, and any challenges you've faced. This will show that you're not just familiar with the platform but can also leverage it effectively.
✨Showcase Your Data Skills
Prepare to talk about your experience with data analysis and segmentation strategies. Bring examples of how you've used data to drive marketing decisions or improve campaign performance. This will demonstrate your ability to turn insights into actionable strategies, which is crucial for this role.
✨Understand the Customer Journey
Familiarise yourself with the concept of customer journey automation. Be ready to discuss how you would optimise lifecycle journeys and implement behaviour-based triggers. Showing that you can think strategically about customer engagement will set you apart from other candidates.
✨Collaboration is Key
Since this role involves working closely with sales teams, be prepared to share examples of how you've successfully collaborated in the past. Highlight any experiences where you aligned marketing automation with sales processes, as this will illustrate your teamwork skills and understanding of the sales funnel.