At a Glance
- Tasks: Lead customer marketing programmes to enhance engagement and retention in the education sector.
- Company: Join Avantis Education, a global EdTech company transforming classrooms with immersive technology.
- Benefits: Enjoy a competitive salary, flexible hybrid working, and regular benefits reviews.
- Other info: Collaborative team environment with opportunities for professional growth and ownership of customer journeys.
- Why this job: Make a real impact on educators and students worldwide through innovative marketing strategies.
- Qualifications: Degree in Marketing or related field; experience in customer marketing and campaign management.
The predicted salary is between 45000 - 55000 £ per year.
The role is a hybrid role, however, for the right candidate remote working will be considered.
Avantis Education is a global EdTech company on a mission to make powerful, immersive technology simple, accessible and impactful in classrooms. Our products, including ClassVR, are used by schools across 100+ countries, helping teachers deliver more engaging, inclusive and meaningful learning experiences every day.
We are looking for a strategic, proactive and highly organised Customer Marketing Manager to lead the development and delivery of customer marketing programmes across the education market.
What you’ll be doing:
- This role will be responsible for driving customer engagement, adoption, retention, renewal and advocacy through multi-channel marketing campaigns, lifecycle communications, events and personalised customer experiences.
- You will work cross-functionally with Marketing, Customer Success, Sales, Product and Digital teams to ensure customers receive relevant, valuable and engaging communications throughout the customer lifecycle.
- You will combine strategic thinking with hands-on campaign execution and will play a key role in improving customer lifetime value, strengthening customer relationships and supporting business growth.
What you’ll be responsible for:
Strategy & Lifecycle- Develop and deliver the customer marketing strategy across onboarding, engagement, retention, renewal and advocacy.
- Create and optimise customer lifecycle journeys, nurture programmes and personalised communications.
- Work closely with Customer Success, Sales, Product and Digital teams to improve customer adoption, engagement, retention and upsell opportunities.
- Provide guidance on customer marketing best practices across the organisation.
- Plan and execute multi-channel customer marketing campaigns including email, webinars, digital campaigns, events and social media.
- Manage customer communications including newsletters, product updates, customer stories, case studies and advocacy programmes.
- Coordinate customer-facing events, webinars and exhibitions, including attendance strategies and post-event follow-up.
- Support website optimisation and digital customer experience initiatives in collaboration with the Digital Marketing Manager.
- Ensure all customer communications align with brand guidelines and deliver a consistent customer experience.
- Use customer data, segmentation and reporting insights to improve targeting, engagement and campaign performance.
- Maintain and optimise CRM and marketing automation platforms, ensuring data accuracy and effective customer targeting.
- Monitor, analyse, and report on customer marketing performance metrics, providing recommendations for continuous improvement.
What we’re looking for:
- Degree (or equivalent experience) in Marketing, Communications, Business or a related field.
- Strong experience in customer marketing, lifecycle marketing, CRM marketing or a related marketing role.
- Proven experience managing multi-channel marketing campaigns and customer engagement programmes.
- Strong understanding of customer lifecycle marketing, segmentation and retention strategies.
- Excellent written communication, copywriting and content creation skills.
- Experience using CRM and marketing automation platforms, particularly HubSpot.
- Strong analytical skills with experience interpreting campaign performance data and customer insights.
- Excellent organisational and project management skills with the ability to manage multiple priorities.
What you’ll get:
- A senior marketing role with real ownership — not just campaigns to run, but a customer journey and lifecycle strategy to shape.
- Your work reaching educators and students across 100+ countries, helping them get more from technology that genuinely changes how they learn.
- A collaborative team across Marketing, Customer Success and Product who care about what they’re building — and the impact it has.
- Competitive salary and benefits, reviewed regularly, with flexible hybrid working.
Ready to help customers thrive — not just convert?
Customer Marketing Manager in Gloucester employer: Avantis Education
Avantis Education is an exceptional employer, offering a dynamic work culture that prioritises collaboration and innovation in the EdTech sector. With a focus on employee growth, you will have the opportunity to shape customer marketing strategies that impact educators and students globally, all while enjoying competitive benefits and flexible hybrid working arrangements. Join a passionate team dedicated to making technology accessible and impactful in classrooms worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing Manager in Gloucester
✨Tip Number 1
Network like a pro! Reach out to people in the EdTech space, especially those who work at Avantis Education or similar companies. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your customer marketing campaigns and successes. This can be a game-changer during interviews, as it gives potential employers a tangible look at what you can bring to the table.
✨Tip Number 3
Prepare for the interview by researching Avantis Education’s products and their impact in classrooms. Be ready to discuss how your experience aligns with their mission and how you can contribute to enhancing customer engagement and retention.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the team at Avantis Education.
We think you need these skills to ace Customer Marketing Manager in Gloucester
Some tips for your application 🫡
Show Your Passion for EdTech:When writing your application, let your enthusiasm for education technology shine through. We want to see how you connect with our mission to make learning more engaging and impactful. Share any relevant experiences that highlight your passion for improving educational outcomes.
Tailor Your Application:Make sure to customise your CV and cover letter for the Customer Marketing Manager role. Highlight your experience in customer marketing and lifecycle strategies, and don’t forget to mention any specific campaigns you've managed that align with what we do at Avantis Education.
Be Clear and Concise:We appreciate clarity! Use straightforward language and keep your application focused. Avoid jargon unless it’s relevant to the role. Remember, we’re looking for excellent written communication skills, so make every word count!
Apply Through Our Website:To ensure your application gets the attention it deserves, please apply directly through our website. This helps us streamline the process and makes it easier for us to review your application. We can’t wait to hear from you!
How to prepare for a job interview at Avantis Education
✨Know the Company Inside Out
Before your interview, make sure you research Avantis Education thoroughly. Understand their products, like ClassVR, and how they impact classrooms globally. This will not only show your genuine interest but also help you tailor your answers to align with their mission.
✨Showcase Your Strategic Thinking
As a Customer Marketing Manager, you'll need to demonstrate your ability to develop and deliver customer marketing strategies. Prepare examples of past campaigns you've managed, focusing on how you improved customer engagement and retention. Be ready to discuss your thought process and the results achieved.
✨Highlight Your Cross-Functional Collaboration Skills
This role requires working closely with various teams. Think of specific instances where you've successfully collaborated with sales, product, or digital teams. Share how you navigated challenges and ensured everyone was aligned towards common goals.
✨Prepare for Data-Driven Discussions
Since the role involves using data to drive decisions, brush up on your analytical skills. Be prepared to discuss how you've used customer data and insights in previous roles to optimise campaigns. Mention any experience with CRM platforms like HubSpot, as this will be crucial for the position.
