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- Tasks: Lead digital marketing strategies and analyse performance to drive impactful results.
- Company: Join Avanti West Coast, a diverse and innovative team shaping the future of digital marketing.
- Benefits: Enjoy competitive salary, free travel, generous holiday allowance, and a final salary pension.
- Why this job: Make a real impact in a fast-paced environment while growing your digital marketing skills.
- Qualifications: Experience in digital marketing, PPC, SEO, and strong analytical skills required.
- Other info: Hybrid role with opportunities for personal and professional growth in a supportive culture.
The predicted salary is between 36000 - 60000 £ per year.
Shape the future of our digital journey. We’re looking for an experienced and enthusiastic Senior Digital Marketing Executive to join our team and help drive the next chapter of Avanti West Coast's digital marketing strategy. In this role, you’ll take the lead on key areas of our “Always On” digital activity, analysing advert performance, refining SEO content, reviewing channel performance, and monitoring changing customer behaviours. You’ll have the freedom to experiment, test, learn and continuously improve our digital performance, with your contributions making a real impact across the business.
We’re looking for someone who is proactive, well-organised, detail-focused, and energised by a fast-paced environment. Strong time-management, the ability to prioritise effectively, and a commitment to delivering KPIs will be key to your success.
We would love to hear from applicants who bring the following:
- Digital marketing experience gained either in-house or within a media agency (graduate level or equivalent).
- Experience across PPC, PMX, Display, Paid Social and SEO, including day-to-day optimisation and weekly performance reporting.
- E-commerce and paid media expertise, with a track record of driving revenue.
- Strong understanding of e-commerce KPIs (ROAS, CPA, LTV, conversion rate) and how to impact them.
- Analytics & Reporting, track KPIs, optimise ROAS, and report on digital performance weekly/monthly with actionable insights.
- Proficiency with Excel, analytics and reporting tools to interpret data and optimise performance.
- Strong organisational and communication skills, including the ability to brief and collaborate with agencies and cross-functional teams.
- Agency Management, manage external agencies setting clear targets, briefs, and budgets.
- SEO and optimisation mindset, web tech, Core Web Vitals, content development, and link-building strategies.
This is a hybrid role. If this sounds like you, we encourage you to explore the role profile and learn more. As well as working with a fantastic team you will also receive:
- Final salary pension
- Free travel on Avanti West Coast for you / spouse / partner / dependents
- Privilege Travel card (75% off other train operators fares for leisure travel)
- 30 days holiday rising by 1 for every completed year of service to a maximum of 37 days (inclusive of bank holidays)
- 10 free journeys on other First Group Train Operators
Ready to Make an Impact? If this sounds like you, click to apply and let’s grow together. Please note: We may close this advert early if we receive a strong response, so we encourage you to apply as soon as possible.
Be You. With Us. At Avanti West Coast, we believe our strength comes from the unique perspectives, experiences and backgrounds of our people. We are proud to build a workplace where diversity is embraced, and everyone is supported to thrive. We welcome individuals of all races, religions, ages, genders, gender identities, sexual orientations and abilities. Our goal is to reflect the communities we serve and create an environment where everyone feels valued and heard. When you join Avanti West Coast, you become part of a close-knit team that encourages authenticity. We want you to bring your whole self to work. No need to change who you are to fit in. Your individuality is what makes us better.
Our Avanti West Coast Values:
- Passionate – We foster a culture where everyone is driven by our mission and are dedicated to achieving it together.
- Committed – We are committed to safety, reliability and delivering the very best for our customers, our colleagues, stakeholders and the industry.
- Integrity – We believe in taking responsibility for our reactions and decisions to ensure we do the right thing even when it is difficult to do and hold others accountable for doing the same.
- Ambitious – We strive to be the best and are curious to new ways of working within our business and the wider industry.
- Authentic – We are.
Senior Digital Marketing Executive - FTC 15 months employer: Avanti West Coast
Contact Detail:
Avanti West Coast Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Executive - FTC 15 months
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their values. Remember, they want to see the real you, so be authentic!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. The more comfortable you are speaking about your experience and skills, the better you'll perform when it counts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Senior Digital Marketing Executive - FTC 15 months
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Digital Marketing Executive role. Highlight your relevant experience in PPC, SEO, and e-commerce, and don’t forget to showcase your achievements with KPIs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your enthusiasm for the role and how your skills align with our digital marketing strategy. Be sure to mention specific examples of your past successes.
Show Off Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your proficiency with analytics tools and your ability to interpret data. Share examples of how you've optimised performance based on your findings.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Avanti West Coast
✨Know Your Digital Marketing Metrics
Familiarise yourself with key e-commerce KPIs like ROAS, CPA, and conversion rates. Be ready to discuss how you've impacted these metrics in your previous roles, as this will show your commercial focus and analytical skills.
✨Showcase Your SEO and PPC Expertise
Prepare examples of your experience with SEO content optimisation and PPC campaigns. Highlight specific strategies you've implemented that led to improved performance, as this aligns perfectly with the role's requirements.
✨Demonstrate Your Organisational Skills
Since the role requires strong time management and prioritisation, come prepared with examples of how you've successfully managed multiple projects or campaigns simultaneously. This will illustrate your ability to thrive in a fast-paced environment.
✨Be Ready to Collaborate
The job involves working with cross-functional teams and external agencies. Think of instances where you've effectively collaborated with others to achieve a common goal, and be ready to share those stories during the interview.
