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- Tasks: Lead digital marketing strategies, analyse performance, and optimise content for maximum impact.
- Company: Join Avanti West Coast, a dynamic team focused on innovation and collaboration.
- Benefits: Enjoy free travel, generous holiday allowance, and a final salary pension.
- Why this job: Make a real impact in a fast-paced environment while growing your digital marketing skills.
- Qualifications: Experience in digital marketing with a focus on PPC, SEO, and e-commerce.
- Other info: Be part of a diverse team that values authenticity and encourages personal growth.
The predicted salary is between 28800 - 43200 £ per year.
Shape the future of our digital journey. We are looking for an experienced and enthusiastic Senior Digital Marketing Executive to join our team and help drive the next chapter of Avanti West Coast's digital marketing strategy. In this role, you will take the lead on key areas of our Always On digital activity: analysing advert performance, refining SEO content, reviewing channel performance and monitoring changing customer behaviours. You will have the freedom to experiment, test, learn and continuously improve our digital performance, with your contributions making a real impact across the business. We are looking for someone who is proactive, well organised, detail-focused, and energised by a fast-paced environment. Strong time-management, the ability to prioritise effectively, and a commitment to delivering KPIs will be key to your success.
Responsibilities
- Lead on key areas of Always On digital activity, including advert performance analysis, SEO content refinement, channel performance review and monitoring evolving customer behaviours.
- Experiment, test, learn and continuously improve digital performance to drive business impact.
- Collaborate with cross-functional teams and agencies, briefing them clearly and tracking progress against targets.
Qualifications
- Digital marketing experience gained in-house or within a media agency (graduate level or equivalent).
- Experience across PPC, PMX, Display, Paid Social and SEO, including day-to-day optimisation and weekly performance reporting.
- E-commerce and paid media expertise with a track record of driving revenue.
- Commercially focused with a strong understanding of ecommerce KPIs (ROAS, CPA, LTV, conversion rate) and how to impact them.
- Analytics & Reporting: Track KPIs, optimise ROAS, and report on digital performance weekly/monthly with actionable insights.
- Proficiency with Excel, analytics and reporting tools to interpret data and optimise performance.
- Strong organisational and communication skills, including the ability to brief and collaborate with agencies and cross-functional teams.
- Agency Management: Manage external agencies, setting clear targets, briefs and budgets.
- SEO and optimisation mindset: Web tech, Core Web Vitals, content development, and link-building strategies.
Benefits
- Final salary pension
- Free travel on Avanti West Coast for you/spouse/partner/dependents
- Privilege Travel card (75% off other train operators fares for leisure travel)
- 30 days holiday rising by 1 for every completed year of service to a maximum of 37 days (inclusive of bank holidays)
- 10 free journeys on other First Group Train Operators
Ready to Make an Impact? If this sounds like you, click to apply and lets grow together. Please note: We may close this advert early if we receive a strong response, so we encourage you to apply as soon as possible.
Be You. With Us. At Avanti West Coast, we believe our strength comes from the unique perspectives, experiences and backgrounds of our people. We are proud to build a workplace where diversity is embraced, and everyone is supported to thrive. We welcome individuals of all races, religions, ages, genders, gender identities, sexual orientations and abilities. Our goal is to reflect the communities we serve and create an environment where everyone feels valued and heard. When you join Avanti West Coast, you become part of a close-knit team that encourages authenticity. We want you to bring your whole self to work. No need to change who you are to fit in. Your individuality is what makes us better. We celebrate it, we respect it and we put it to great use.
Our Avanti West Coast Values
- Passionate- We foster a culture where everyone is driven by our mission and are dedicated to achieving it together.
- Committed- We are committed to safety, reliability and delivering the very best for our customers, our colleagues, stakeholders and the industry.
- Integrity- We believe in taking responsibility for our reactions and decisions to ensure we do the right thing even when it is difficult to do and hold others accountable for doing the same.
- Ambitious- We strive to be the best and are curious to new ways of working within our business and the wider industry.
- Authentic- We are genuine, caring and grounded individuals that operate and communicate with openness, trust and clarity.
Senior Digital Marketing Executive in Birmingham employer: Avanti West Coast
Contact Detail:
Avanti West Coast Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Executive in Birmingham
✨Tip Number 1
Get your networking game on! Connect with people in the digital marketing space, especially those at Avanti West Coast. Attend industry events or join online forums to make those valuable connections that could lead to a referral.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your digital marketing expertise. Whether it's a blog, a social media campaign, or an SEO project, having something tangible to discuss can really set you apart in interviews.
✨Tip Number 3
Prepare for the interview like it’s a big campaign launch. Research Avanti West Coast's current digital strategies and think about how you can contribute. Bring ideas to the table that show you’re proactive and ready to make an impact from day one.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Avanti West Coast team.
We think you need these skills to ace Senior Digital Marketing Executive in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Digital Marketing Executive role. Highlight your experience in PPC, SEO, and analytics, and show how you've driven revenue in previous roles. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your enthusiasm for the role and the company. Share specific examples of your past successes in digital marketing and how you can contribute to our Always On strategy.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your proficiency with analytics tools and your ability to track KPIs. We love candidates who can turn data into actionable insights, so don’t hold back on your achievements!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Avanti West Coast
✨Know Your Digital Metrics
Familiarise yourself with key performance indicators like ROAS, CPA, and conversion rates. Be ready to discuss how you've impacted these metrics in your previous roles, as this will show your commercial focus and understanding of e-commerce.
✨Showcase Your Analytical Skills
Prepare examples of how you've analysed advert performance and refined SEO content in the past. Bring specific data points or case studies to the interview to demonstrate your ability to track KPIs and optimise digital performance.
✨Be Ready to Collaborate
Since the role involves working with cross-functional teams and agencies, think of instances where you've successfully collaborated on projects. Highlight your communication skills and how you’ve managed briefs and tracked progress against targets.
✨Embrace the Fast-Paced Environment
The job requires someone who thrives in a dynamic setting. Share experiences where you've had to prioritise tasks effectively and adapt quickly to changing circumstances, showcasing your organisational skills and proactive mindset.
