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- Tasks: Lead digital marketing strategies, analyse performance, and optimise content for maximum impact.
- Company: Join Avanti West Coast, a dynamic team shaping the future of digital marketing.
- Benefits: Enjoy free travel, generous holiday allowance, and a final salary pension.
- Why this job: Make a real impact in a fast-paced environment while growing your digital marketing skills.
- Qualifications: Experience in digital marketing with a focus on PPC, SEO, and e-commerce.
- Other info: Embrace diversity and authenticity in a supportive workplace culture.
The predicted salary is between 28800 - 43200 £ per year.
Shape the future of our digital journey. We are looking for an experienced and enthusiastic Senior Digital Marketing Executive to join our team and help drive the next chapter of Avanti West Coast's digital marketing strategy. In this role, you'll take the lead on key areas of our Always On digital activity, analysing advert performance, refining SEO content, reviewing channel performance, and monitoring changing customer behaviours. You'll have the freedom to experiment, test, learn and continuously improve our digital performance, with your contributions making a real impact across the business.
We are looking for someone who is proactive, well organised, detail-focused, and energised by a fast-paced environment. Strong time-management, the ability to prioritise effectively, and a commitment to delivering KPIs will be key to your success.
Responsibilities- Lead on Always On digital activity; analyse advert performance, refine SEO content, review channel performance, and monitor customer behaviours.
- Experiment, test, learn and continuously improve digital performance with measurable impact across the business.
- Prioritise tasks effectively and manage time to meet KPIs in a fast-paced environment.
- Digital marketing experience gained in-house or within a media agency (graduate level or equivalent).
- Experience across PPC, PMX, Display, Paid Social and SEO, including day-to-day optimisation and weekly performance reporting.
- E-commerce and paid media expertise with a track record of driving revenue.
- Commercially focused with a strong understanding of ecommerce KPIs (ROAS, CPA, LTV, conversion rate) and how to impact them.
- Analytics & Reporting: track KPIs, optimise ROAS, and report on digital performance weekly/monthly with actionable insights.
- Proficiency with Excel, analytics and reporting tools to interpret data and optimise performance.
- Strong organisational and communication skills, including the ability to brief and collaborate with agencies and cross-functional teams.
- Agency Management: manage external agencies with clear targets, briefs, and budgets.
- SEO and optimisation mindset: web tech, Core Web Vitals, content development, and link-building strategies.
- Final salary pension
- Free travel on Avanti West Coast for you/spouse/partner/dependents
- Privilege Travel card (75% off other train operator fares for leisure travel)
- 30 days holiday rising by 1 day per completed year of service to a maximum of 37 days (inclusive of bank holidays)
- 10 free journeys on other First Group Train Operators
Ready to Make an Impact? If this sounds like you, click to apply and let's grow together.
Be You. With Us. At Avanti West Coast, we believe our strength comes from the unique perspectives, experiences and backgrounds of our people. We are proud to build a workplace where diversity is embraced, and everyone is supported to thrive. We welcome individuals of all races, religions, ages, genders, gender identities, sexual orientations and abilities. Our goal is to reflect the communities we serve and create an environment where everyone feels valued and heard.
When you join Avanti West Coast, you become part of a close-knit team that encourages authenticity. We want you to bring your whole self to work. No need to change who you are to fit in. Your individuality is what makes us better. We celebrate it, we respect it and we put it to great use.
Our Avanti West Coast Values- Passionate: We foster a culture where everyone is driven by our mission and are dedicated to achieving it together.
- Committed: We are committed to safety, reliability and delivering the very best for our customers, our colleagues, stakeholders and the industry.
- Integrity: We believe in taking responsibility for our reactions and decisions to ensure we do the right thing even when it is difficult to do and hold others accountable for doing the same.
- Ambitious: We strive to be the best and are curious about new ways of working within our business and the wider industry.
- Authentic: We are genuine, caring and grounded individuals that operate and communicate with openness, trust and clarity.
Senior Digital Marketing Exec in Birmingham employer: Avanti West Coast
Contact Detail:
Avanti West Coast Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Exec in Birmingham
✨Tip Number 1
Get your networking game on! Connect with professionals in the digital marketing space, especially those at Avanti West Coast. Attend industry events or join online forums to make those valuable connections that could lead to a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns and results. This will give you an edge during interviews and demonstrate your hands-on experience with PPC, SEO, and analytics.
✨Tip Number 3
Prepare for the interview by researching Avanti West Coast's digital strategy. Be ready to discuss how you can contribute to their Always On digital activity and share ideas on improving their performance based on your insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team and making an impact.
We think you need these skills to ace Senior Digital Marketing Exec in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Digital Marketing Executive role. Highlight your experience with PPC, SEO, and analytics, and show how you've driven revenue in previous roles. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your enthusiasm for the role and the company. Share specific examples of how you've successfully managed digital marketing campaigns and met KPIs in fast-paced environments. Let us know why you're the perfect fit!
Showcase Your Analytical Skills: Since this role involves analysing advert performance and optimising digital strategies, make sure to highlight your analytical skills. Mention any tools you’ve used for tracking KPIs and how you've applied insights to improve performance. We love data-driven decision-making!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you're keen to join our team at Avanti West Coast!
How to prepare for a job interview at Avanti West Coast
✨Know Your Digital Metrics
Familiarise yourself with key digital marketing metrics like ROAS, CPA, and conversion rates. Be ready to discuss how you've used these metrics in past roles to drive performance and make data-driven decisions.
✨Showcase Your Experimentation Mindset
Prepare examples of how you've experimented with different digital strategies in the past. Highlight any successful tests you've conducted and the insights gained from them, as this aligns perfectly with the role's focus on continuous improvement.
✨Master the Art of Time Management
Since the role demands strong time-management skills, come equipped with examples of how you've prioritised tasks effectively in a fast-paced environment. Discuss tools or methods you use to stay organised and meet KPIs.
✨Communicate Clearly and Collaboratively
Be ready to demonstrate your communication skills, especially in terms of briefing agencies and collaborating with cross-functional teams. Share experiences where clear communication led to successful outcomes in your projects.
