At a Glance
- Tasks: Shape product positioning and messaging for a growing B2B SaaS platform.
- Company: Dynamic SaaS business focused on information security and compliance.
- Benefits: Opportunity to influence product launches and market narrative.
- Other info: Freedom to innovate and take ownership in a collaborative environment.
- Why this job: Join at a pivotal growth stage and make a real impact.
- Qualifications: Experience in product marketing, especially in B2B SaaS.
We’re working with a growing, B2B SaaS business that helps organisations manage information security, data privacy, AI governance and operational compliance. As the business expands internationally and develops its platform, it is looking for a Product Marketing Manager to take ownership of how its products are positioned, communicated and launched. This is a broad, hands-on role for someone who can combine strategic thinking with practical delivery. You’ll help evolve the company’s market narrative beyond certification software, positioning it as a wider platform for continuous governance, compliance and business resilience.
The role involves working across Product, Marketing, Sales and Customer Success, where you will:
- Develop clear and differentiated product positioning and messaging
- Translate complex capabilities into compelling customer outcomes
- Help define and refine ideal customer profiles, market segments and vertical propositions
- Use customer, market and competitor insight to shape go-to-market strategy
- Identify which product developments require a formal launch and define the appropriate approach
- Plan and coordinate product launches across multiple teams
- Create messaging frameworks, launch content and sales enablement materials
- Give Sales clear, commercially useful ways to communicate product value and competitive differentiation
- Measure the impact of launches using adoption data, customer feedback and market response
- Use AI tools to improve research, analysis, content development and wider product marketing workflows
What we’re looking for:
- You’ll ideally have experience in product marketing within a B2B SaaS environment, with demonstrable ownership of positioning, messaging, go-to-market activity and product launches.
- The ability to explain complex products in clear, engaging and commercially relevant language
- Experience developing value propositions and differentiated market positioning
- Strong cross-functional working skills across Product, Sales and Marketing
- A data-informed approach to decision-making and measuring results
- Experience creating practical sales enablement materials
- The confidence to take ownership and operate effectively within a scaling business
- A balance of strategic thinking and hands-on delivery
- Practical experience using AI tools as part of your current work
Experience within cybersecurity, compliance, GRC, risk, governance or RegTech would be highly relevant, although strong product marketing experience from another complex B2B SaaS environment will also be considered.
Why consider this opportunity?
This is an opportunity to play a visible role in shaping how an established SaaS platform is understood in the market. You’ll join the business at an important stage of its growth, with the scope to influence its positioning, customer proposition and approach to product launches. Rather than stepping into a narrowly defined function, you’ll have the freedom to build, improve and take genuine ownership. If you enjoy turning complex products into clear customer value and want to help shape the market narrative of a growing international SaaS business, we’d like to hear from you.
Product Marketing Manager in Brighton employer: Avanti Recruitment
Join an innovative technology company that values collaboration and excellence in software development. As a Principal Embedded Software Engineer, you will thrive in a dynamic Agile environment, contributing to cutting-edge products while enjoying competitive benefits such as a private pension and healthcare. With a strong focus on employee growth and technical leadership, this role offers a unique opportunity to make a significant impact in the field of embedded systems.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Brighton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Avanti Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Avanti Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Avanti Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Avanti Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in Brighton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Avanti Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Avanti Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Avanti Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Avanti Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Avanti Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Avanti Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
