New Business & Marketing Manager in London

New Business & Marketing Manager

We’re looking for a New Business & Marketing Manager to join AVANTGARDE London and help build a consistent, active pipeline of new opportunities for the agency.

This is a great step-up role for someone with experience in new business, marketing, partnerships, lead generation or agency growth, who is ready to take on more ownership. The role is weighted approximately 70% New Business / pipeline generation and 30% Marketing support, with a clear focus on generating relevant New Business meetings and opening the right conversations with the right brands.

Working closely with senior New Business & Marketing team members and wider agency teams, you’ll support prospecting, target-account research, relationship-building, CRM follow-up, Marketing / PR coordination and pitch preparation.

Salary: up to £40,000 per year

Commission: To be discussed

Bonus: Discretionary

Basis: Perm, Full-time

Location: Hybrid

You’ll help create new opportunities through focused prospecting, research and relationship-building. You will:

- Research agreed priority sectors, target accounts, decision-makers and relevant routes into conversation.

- Support and deliver always-on outbound activity, prospecting, networking and relationship-building.

- Generate and book relevant New Business meetings, ensuring preparation, follow-up and next steps are clear.

- Attend relevant industry events, conferences, forums and networking opportunities to represent AVANTGARDE and build relationships on the ground.

- Build and develop professional networks across client and industry communities.

You’ll help keep London’s new business pipeline organised, accurate and moving. You will:

- Maintain prospect data, target-account lists, outreach activity and pipeline information through agreed systems.

- Track accounts, meetings, follow-ups, next actions and upcoming opportunities.

- Keep prospecting activity moving through timely follow-up, CRM updates and practical coordination.

- Use market insight, prospect feedback and pipeline data to understand what is working and where activity needs to change.

- Share useful prospect, sector and market insight with internal teams.

You’ll support the early stages of qualification, pitch preparation and conversion. You will:

- Prepare prospect insight, background research, decision-maker context and opportunity information so senior New Business team members can qualify opportunities effectively.

- Support RFP responses, proposals and pitch activity by helping gather inputs, materials and relevant information.

- Work with senior New Business & Marketing team members and agency leads to support pitch preparation and follow-up.

- Help ensure actions are followed through after meetings, pitches and prospect conversations.

You’ll support the marketing and content activity that helps AVANTGARDE show up in the right conversations. You will:

- Support the creation and maintenance of lead generation assets, credentials, case studies, thought leadership and marketing materials.

- Help align London new business activity with Marketing and PR priorities.

- Identify stories, proof points, sector themes and agency work that can strengthen prospecting and marketing activity.

- Coordinate with internal teams and external partners to keep new business and marketing materials accurate, relevant and on brand.

You are curious, organised and proactive, with an interest in brands, culture, marketing and how agencies grow. You are:

- Ready to step up from an Executive or Junior-level role into broader New Business and Marketing responsibility.

- Comfortable with research, outreach, follow-up and relationship-building.

- Interested in Brand Experience, events, culture, creativity and emerging industry trends.

- Organised and disciplined with data, CRM, pipeline activity and next steps.

- A clear communicator who can build relationships with prospects, partners and internal teams.

- Able to turn research and insight into relevant approaches and useful recommendations.

- Persistent and resilient, with the confidence to keep momentum through uncertain or long new business cycles.

- Collaborative, positive and comfortable working across creative, strategic and delivery teams.

- Experience in a new business, marketing, partnerships, lead generation, sales support, agency growth or similar role.

- Experience within a Brand Experience, experiential, events, creative, marketing, digital or integrated agency environment would be helpful.

- Strong research skills and the ability to identify relevant sectors, brands, decision-makers and routes into conversation.

- Hands-on experience in prospecting, meeting generation and pipeline-building, with confidence managing day-to-day activity.

- Good understanding of how marketing, PR, credentials, case studies, outreach and pitch activity support new business growth.

- Commercial curiosity and the ability to assess opportunities based on relevance, fit and potential value.

- Strong written and verbal communication skills.

- Confidence working with internal teams across New Business & Marketing, Client Services, Strategy, Creative, EDGE, Live, Production and Finance.

AVANTGARDE is an award-winning Brand Experience agency. We exist to create powerful brand experiences that shape brand relevance. Our mission is crafting stories, shaping spaces, creating fans.

When we established AVANTGARDE 40+ years ago, starting out in the fashion industry, we had no idea that we would grow to become the successful, global agency we are now, but what remains true to this day, is at the core of our work is our creativity, consumer insight and pursuit of emerging trends and technologies.

Our world has changed and the powerful experiences we create now exist in person and online, we connect the consumer to the brand across multiple channels and touchpoints. We are proud to do this for a host of brands including Audi, Bulgari, Porsche, eBay, Jaeger-LeCoultre, Bridgestone, Heineken, to name only a few.

Our name carries both promise and responsibility.
It drives us to challenge convention, forge new paths, and imagine beyond.
To create bold, transformative moments that open minds and shift perspectives.
This is what defines us.
We are AVANTGARDE.

Imagine beyond. Courageously push boundaries and think future forward.

Embrace Difference. Collaborate with openness and curiosity.

Lift the energy. Contribute positively and inspire each other.

Own it. Take responsibility and make it happen.

We are an equal opportunities employer. We celebrate diversity and are committed to creating a culture of inclusivity across the Group. All employment decisions are made based on qualifications, relevant experience, merit, and business need. If you need assistance or an accommodation made due to a disability, please let your recruiter know, or contact our HR Director at lydiaj@avantgarde-uk.com