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- Tasks: Lead sales and marketing for care homes, driving occupancy and building relationships.
- Company: Join Avante Care & Support, a respected not-for-profit making a real difference.
- Benefits: Competitive salary, flexible working, training opportunities, and exclusive staff discounts.
- Why this job: Combine your sales skills with a passion for care and make a meaningful impact.
- Qualifications: Experience in sales, business development, and relationship-building in the healthcare sector.
- Other info: Opportunity for career progression and to influence local campaigns.
The predicted salary is between 40000 - 56000 £ per year.
Be part of something meaningful. We are looking for a passionate and dynamic Family Liaison Manager to lead sales and marketing efforts for our care homes in Bexley & Greenwich— with a strong focus on self-funder conversions and local business development.
The Role: Drive Occupancy, Build Trust, Shape the Future
As our Family Liaison Manager, you will be the face of Avante Care & Support for prospective residents and families. You will lead our occupancy strategy, manage new enquiries, conduct tours, and develop relationships that convert interest into warm, lasting placements. Your day will be a mix of frontline engagement, strategic sales follow-up, and creative marketing input — all while ensuring the customer journey is seamless and compassionate.
What You Will Do:
- Achieve occupancy and self-funder targets through proactive sales efforts
- Maintain accurate lead data via Cold-harbour CRM and produce regular reports
- Lead engaging home tours and ensure showrooms always impress
- Coordinate timely assessments with operational teams
- Build strong referral networks with local health professionals and the wider community
- Support marketing activities and brand-compliant materials (brochures, postcards, ads)
- Represent Avante Care & Support at local events and exhibitions
- Collaborate with internal teams on creative campaigns and pipeline strategy
Sales Meets Strategy: Your Impact Matters
This is a hybrid sales and marketing position ideal for someone who thrives on making meaningful connections, hitting targets, and taking initiative. You will work closely with our Head of Marketing & Sales, with plenty of scope to influence local campaigns.
About You
You are a confident communicator, skilled relationship-builder, and results-driven professional with experience in:
- Sales within the care or healthcare sector
- Business development & working with marketing teams
- CRM systems (preferably Cold-harbour)
- Negotiation & cross-functional collaboration
- A solid understanding of the admissions process for self-funders and local authorities
Although not essential it would be great if you have worked with NHS/CCG contacts or have international/multicultural experience.
What We Can Offer You:
- Competitive base salary £40,000+ performance-related commission
- Flexible working, including occasional weekends/evenings
- Be part of a respected not-for-profit organisation making a real difference in people's lives
- FREE DBS check
- Pension contributions
- Exclusive staff discounts at 800+ retailers
- Training & career progression opportunities
- 24/7 access to GP & counselling
- Employee recognition awards
- Life Assurance
If you are ready to combine your sales skills with your passion for care, this is your moment. Apply now and be a part of something amazing.
Closing Date - Monday 29 September 2025
(All roles subject to Enhanced DBS checks. We are an Equal Opportunities Employer.)
Please note: If you are shortlisted, you will be invited to attend an interview. We regret to inform you that due to the high volumes of applicants, we do not write to candidates who are unsuccessful at the shortlisting stage. In the meantime, we would like to thank you for the interest you have shown in Avante Care & Support.
Thank you for considering Avante Care & Support. Together, let's create a caring environment for those who need it most.
Locations
Family Liaison Manager employer: Avante Care & Support
Contact Detail:
Avante Care & Support Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Family Liaison Manager
✨Tip Number 1
Get to know the company inside out! Research Avante Care & Support, their values, and what makes them tick. This way, when you chat with them, you can show off your knowledge and passion for their mission.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have. Plus, it could give you a foot in the door when applying through our website!
✨Tip Number 3
Practice your pitch! Prepare a short, engaging introduction about yourself that highlights your sales experience and passion for care. This will help you stand out during interviews and networking events.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Family Liaison Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your passion for care shine through! We want to see how much you care about making a difference in people's lives, so share your experiences and motivations that drive you.
Tailor Your CV: Make sure your CV is tailored to the Family Liaison Manager role. Highlight your sales experience in the care sector and any relevant skills that match the job description. We love seeing how you can fit into our team!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible and avoid jargon. We appreciate straightforward communication, so make it easy for us to see why you're the right fit!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our amazing team at Avante Care & Support!
How to prepare for a job interview at Avante Care & Support
✨Know Your Stuff
Before the interview, make sure you thoroughly understand Avante Care & Support's mission and values. Familiarise yourself with their care homes in Bexley & Greenwich, and be ready to discuss how your experience aligns with their goals, especially around self-funder conversions.
✨Showcase Your Sales Skills
Prepare specific examples of your past sales successes, particularly in the care or healthcare sector. Be ready to explain how you achieved occupancy targets and built strong relationships with families and local health professionals.
✨Engage with Empathy
As a Family Liaison Manager, you'll need to connect with families on a personal level. Practice demonstrating empathy and compassion during your responses, showing that you understand the emotional journey families go through when seeking care for their loved ones.
✨Ask Insightful Questions
Prepare thoughtful questions about the role and the company. Inquire about their current marketing strategies or how they measure success in occupancy rates. This shows your genuine interest and helps you assess if the role is the right fit for you.
