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- Tasks: Lead sales and marketing for a new care home, engaging with families and managing enquiries.
- Company: Join Avante Care & Support, a respected not-for-profit making a real difference in people's lives.
- Benefits: Enjoy a competitive salary, performance-related commission, exclusive discounts, and career progression opportunities.
- Why this job: Be part of shaping a brand-new care home and make meaningful connections in the community.
- Qualifications: Experience in sales, business development, and CRM systems; strong communication and relationship-building skills required.
- Other info: This role is hybrid, allowing you to influence local campaigns before the home opens.
The predicted salary is between 34000 - 56000 £ per year.
Family Liaison Manager – Wain House, Westgate-on-Sea
Join the Opening Team of East Kent’s Newest Premium Care Home – Wain House | Opening January 2026
Be part of something meaningful. Avante Care & Support is excited to launch Wain House, a brand-new, purpose-built care home offering exceptional residential and dementia care. As we prepare to welcome our first residents in January 2026, we\’re looking for a passionate and dynamic Family Liaison Manager to lead sales and marketing efforts — with a strong focus on self-funder conversions and local business development.
The Role: Drive Occupancy, Build Trust, Shape the Future
As our Family Liaison Manager, you’ll be the face of Wain House for prospective residents and families. You\’ll lead our occupancy strategy, manage new enquiries, conduct tours, and develop relationships that convert interest into warm, lasting placements. Your day will be a mix of frontline engagement, strategic sales follow-up, and creative marketing input — all while ensuring the customer journey is seamless and compassionate.
What you\’ll do:
- Achieve occupancy and self-funder targets through proactive sales efforts
- Maintain accurate lead data via Cold-harbour CRM and produce regular reports
- Lead engaging home tours and ensure showrooms always impress
- Coordinate timely assessments with operational teams
- Build strong referral networks with local health professionals and the wider community
- Support marketing activities and brand-compliant materials (brochures, postcards, ads)
- Represent Wain House at local events and exhibitions
- Collaborate with internal teams on creative campaigns and pipeline strategy
Sales Meets Strategy: Your Impact Matters
This is a hybrid sales and marketing position ideal for someone who thrives on making meaningful connections, hitting targets, and taking initiative. You’ll work closely with our Head of Marketing & Sales, with plenty of scope to influence local campaigns and bring Wain House to life before the doors even open.
About You:
You’re a confident communicator, skilled relationship-builder, and results-driven professional with experience in:
- Sales within the care or healthcare sector
- Business development & working with marketing teams
- CRM systems (preferably Cold-harbour)
- Negotiation & cross-functional collaboration
- A solid understanding of the admissions process for self-funders and local authorities
Although not essential it would be great if you’ve worked with NHS/CCG contacts or have international/multicultural experience.
What we can offer you:
- Competitive base salary (starting from £40,000) + performance-related commission
- Be part of a respected not-for-profit organisation making a real difference in people\’s lives
- Opportunity to shape the identity and success of a brand-new home from the ground up
- Pension contributions
- Exclusive staff discounts at 800+ retailers
- Training & career progression opportunities
- 24/7 access to GP & counselling
- Employee recognition awards
- Life Assurance
If you’re ready to combine your sales skills with your passion for care, this is your moment.
Join Avante Care & Support and help us create a warm, welcoming home where every resident and their family feels truly supported.
Apply now and be a part of something amazing.
(All roles subject to Enhanced DBS checks. We are an Equal Opportunities Employer.)
Please note: If you are shortlisted, you will be invited to attend an interview.
We regret to inform you that due to the high volumes of applicants, we do not write to candidates who are unsuccessful at the shortlisting stage.
In the meantime, we would like to thank you for the interest you have shown in Avante Care & Support.
Thank you for considering Avante Care & Support! Together, let’s create a caring environment for those who need it most.
Family Liaison Manager – Wain House, Westgate-on-Sea
- Frequency Annual
- Job Reference avantecare/TP/108/449
- Contract Type Full Time
- Closing Date 24 August, 2025
- Job Category Operational management
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Family Liaison Manager - Wain House, Westgate-on-Sea employer: Avante Care & Support Ltd.
Contact Detail:
Avante Care & Support Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Family Liaison Manager - Wain House, Westgate-on-Sea
✨Tip Number 1
Familiarise yourself with the local community and healthcare landscape in Westgate-on-Sea. Understanding the needs and preferences of potential residents and their families will help you build trust and rapport, which is crucial for a Family Liaison Manager.
✨Tip Number 2
Network with local health professionals and organisations before applying. Establishing connections can provide valuable insights into the community's needs and may even lead to referrals once you're in the role.
✨Tip Number 3
Prepare to showcase your sales and marketing skills by thinking of creative strategies that could attract self-funders. Consider how you would present Wain House to prospective residents and families during tours and events.
✨Tip Number 4
Research the admissions process for self-funders and local authorities thoroughly. Being well-versed in this area will not only boost your confidence but also demonstrate your commitment to understanding the role's requirements.
We think you need these skills to ace Family Liaison Manager - Wain House, Westgate-on-Sea
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Family Liaison Manager. Familiarise yourself with the key skills required, such as sales experience in the care sector and relationship-building abilities.
Tailor Your CV: Customise your CV to highlight relevant experience in sales, business development, and marketing within the healthcare sector. Use specific examples that demonstrate your success in achieving targets and building relationships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for care and your understanding of the role. Mention how your skills align with the job requirements and express your enthusiasm for contributing to Wain House's mission.
Highlight Relevant Achievements: In both your CV and cover letter, include quantifiable achievements from previous roles, such as occupancy rates you’ve improved or successful marketing campaigns you’ve led. This will help you stand out as a results-driven candidate.
How to prepare for a job interview at Avante Care & Support Ltd.
✨Know the Company and Its Values
Before your interview, take some time to research Avante Care & Support and understand their mission and values. This will help you align your answers with what they stand for and show that you're genuinely interested in being part of their team.
✨Prepare for Scenario-Based Questions
As a Family Liaison Manager, you'll need to demonstrate your ability to handle various situations. Be ready to discuss past experiences where you've successfully built relationships, managed enquiries, or converted leads into placements. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Showcase Your Sales and Marketing Skills
Highlight your experience in sales and marketing, particularly within the care sector. Be prepared to discuss specific strategies you've used to drive occupancy and how you've collaborated with marketing teams to create effective campaigns.
✨Ask Insightful Questions
At the end of the interview, make sure to ask thoughtful questions about the role, the team, and the future of Wain House. This not only shows your enthusiasm but also helps you gauge if the company culture aligns with your values.
