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- Tasks: Lead sales and marketing for a new care home, engaging with families and driving occupancy.
- Company: Join Avante Care & Support, a respected not-for-profit making a real difference in people's lives.
- Benefits: Enjoy a competitive salary, flexible working, exclusive discounts, and career progression opportunities.
- Why this job: Be part of a meaningful project, shaping a brand-new home and supporting residents and families.
- Qualifications: Experience in sales, business development, and CRM systems; strong communication and relationship-building skills required.
- Other info: Opportunity to influence local campaigns before the home opens in January 2026.
The predicted salary is between 32000 - 48000 £ per year.
Family Liaison Manager – Wain House, Westgate-on-Sea
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Family Liaison Manager – Wain House, Westgate-on-Sea
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Job Introduction
Join the Opening Team of East Kent’s Newest Premium Care Home – Wain House | Opening January 2026
Family Liaison Manager | £40K + Commission | Avante Care & Support
Be part of something meaningful. Avante Care & Support is excited to launch Wain House, a brand-new, purpose-built care home offering exceptional residential and dementia care. As we prepare to welcome our first residents in January 2026, we\’re looking for a passionate and dynamic Family Liaison Manager to lead sales and marketing efforts — with a strong focus on self-funder conversions and local business development.
The Role: Drive Occupancy, Build Trust, Shape the Future
As our Family Liaison Manager, you’ll be the face of Wain House for prospective residents and families. You\’ll lead our occupancy strategy, manage new enquiries, conduct tours, and develop relationships that convert interest into warm, lasting placements. Your day will be a mix of frontline engagement, strategic sales follow-up, and creative marketing input — all while ensuring the customer journey is seamless and compassionate.
What You\’ll Do
- Achieve occupancy and self-funder targets through proactive sales efforts
- Maintain accurate lead data via Cold-harbour CRM and produce regular reports
- Lead engaging home tours and ensure showrooms always impress
- Coordinate timely assessments with operational teams
- Build strong referral networks with local health professionals and the wider community
- Support marketing activities and brand-compliant materials (brochures, postcards, ads)
- Represent Wain House at local events and exhibitions
- Collaborate with internal teams on creative campaigns and pipeline strategy
Sales Meets Strategy: Your Impact Matters
This is a hybrid sales and marketing position ideal for someone who thrives on making meaningful connections, hitting targets, and taking initiative. You’ll work closely with our Head of Marketing & Sales, with plenty of scope to influence local campaigns and bring Wain House to life before the doors even open.
About You
You’re a confident communicator, skilled relationship-builder, and results-driven professional with experience in:
- Sales within the care or healthcare sector
- Business development & working with marketing teams
- CRM systems (preferably Cold-harbour)
- Negotiation & cross-functional collaboration
- A solid understanding of the admissions process for self-funders and local authorities
Although not essential it would be great if you’ve worked with NHS/CCG contacts or have international/multicultural experience.
What We Can Offer You
- Competitive base salary (starting from £40,000) + performance-related commission
- Flexible working, including occasional weekends/evenings
- Be part of a respected not-for-profit organisation making a real difference in people\’s lives
- Opportunity to shape the identity and success of a brand-new home from the ground up
- FREE DBS check
- Pension contributions
- Exclusive staff discounts at 800+ retailers
- Training & career progression opportunities
- 24/7 access to GP & counselling
- Employee recognition awards
- Life Assurance
If you’re ready to combine your sales skills with your passion for care, this is your moment.
Join Avante Care & Support and help us create a warm, welcoming home where every resident and their family feels truly supported.
Apply now and be a part of something amazing.
(All roles subject to Enhanced DBS checks. We are an Equal Opportunities Employer.)
Please note: If you are shortlisted, you will be invited to attend an interview.
We regret to inform you that due to the high volumes of applicants, we do not write to candidates who are unsuccessful at the shortlisting stage.
In the meantime, we would like to thank you for the interest you have shown in Avante Care & Support.
Thank you for considering Avante Care & Support! Together, let’s create a caring environment for those who need it most.
Apply
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Family Liaison Manager - Wain House, Westgate-on-Sea employer: Avante Care & Support
Contact Detail:
Avante Care & Support Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Family Liaison Manager - Wain House, Westgate-on-Sea
✨Tip Number 1
Familiarise yourself with the local community and healthcare landscape in Westgate-on-Sea. Understanding the needs and preferences of potential residents and their families will help you build trust and rapport during your interactions.
✨Tip Number 2
Network with local health professionals and organisations before applying. Establishing connections can provide valuable insights into the community and may even lead to referrals, which is crucial for your role as a Family Liaison Manager.
✨Tip Number 3
Prepare to showcase your sales and marketing skills by thinking of creative ideas for campaigns that could promote Wain House. Having a few innovative concepts ready can demonstrate your proactive approach and passion for the role.
✨Tip Number 4
Research the admissions process for self-funders and local authorities thoroughly. Being well-versed in this area will not only boost your confidence but also show your commitment to understanding the complexities of the role.
We think you need these skills to ace Family Liaison Manager - Wain House, Westgate-on-Sea
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Family Liaison Manager position. Understand the key responsibilities and required skills, such as sales experience in the care sector and relationship-building abilities.
Tailor Your CV: Customise your CV to highlight relevant experience that aligns with the role. Emphasise your sales achievements, any experience with CRM systems like Cold-harbour, and your ability to build strong relationships within the community.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for care and your understanding of the role. Mention specific examples of how you've successfully driven occupancy or developed business in previous positions, and express your enthusiasm for contributing to Wain House.
Proofread Your Application: Before submitting, carefully proofread your application materials. Check for spelling and grammatical errors, and ensure that your documents are well-formatted and professional. A polished application reflects your attention to detail and commitment to quality.
How to prepare for a job interview at Avante Care & Support
✨Understand the Role
Make sure you thoroughly understand the responsibilities of a Family Liaison Manager. Familiarise yourself with the sales and marketing aspects, as well as the importance of building relationships with families and local health professionals.
✨Showcase Your Communication Skills
As a Family Liaison Manager, strong communication is key. Prepare to demonstrate your ability to engage with prospective residents and their families. Practice articulating your thoughts clearly and confidently.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and how you would handle specific situations, such as managing difficult conversations or converting leads into placements. Think of examples from your past experience that highlight your skills.
✨Research Avante Care & Support
Familiarise yourself with Avante Care & Support's mission, values, and the services they offer. Being knowledgeable about the organisation will show your genuine interest and help you align your answers with their goals.
