Technical Sales Manager – Automation Solutions in Leeds

Technical Sales Manager – Automation Solutions

About the Role

We are seeking a highly motivated Technical Sales Manager to establish and spearhead the commercial growth of our automation solutions portfolio. This is a strategic role for an ambitious individual who thrives at the intersection of new technology and collaboration – combining strong technical expertise with the drive to shape the future of automation within our business.

Key Responsibilities

• Lead Automation Solutions Sales: Identify opportunities, build strong client relationships, and deliver innovative, value-driven automation solutions across multiple sectors.
• Technical Depth Across Systems: Leverage your knowledge of various automation systems—hardware, software, PLCs, robotics, control systems—and their integration to create cohesive, high-performance solutions.
• Bridge Technology and Commercial Value: Translate technical concepts into clear business benefits, enabling stakeholders to understand ROI and strategic advantage.
• Cross-Functional Collaboration: Partner with mechanical, electrical, and software engineering teams to design and deliver robust, client-focused solutions.
• Strategic, Consultative Selling: Use collaborative sales strategies to uncover customer pain points, co-develop solutions, and build long-term partnerships with key decision-makers.
• Stakeholder Engagement: Work with clients, senior leaders, engineers, managers and customer teams to influence decisions and guide projects from concept to completion.
• Team Building & Future Leadership: As the automation division grows, take a leading role in building and developing your own team, establishing best practices, and helping shape future strategy.

Growth & Future Potential

This role offers a genuine long-term pathway for the right individual. As you grow the department and demonstrate strong commercial and technical leadership, there is clear potential to progress into a Director-level position, ultimately heading the automation department and influencing the company\’s broader strategic direction.

About You

• Driven, passionate, ambitious, and motivated by success.
• Experienced in automation or technical solutions sales with strong integration knowledge.
• A natural communicator who can bridge technology and business value.
• Collaborative in approach, especially when working across mechanical, electrical, and digital disciplines.
• A strategic thinker with the desire to build something meaningful and lead a team in the future.
• Established customer and supplier base.

Why Join Us?

• Real influence over technical, commercial, and strategic decisions
• Opportunity to build your own team and department
• A supportive, forward-thinking environment
• Clear pathway to senior leadership and potential directorship

Avanta UK Ltd offers a full warehouse design and installation service. Our specialities include mezzanine floors, storage systems (including warehouse shelving, pallet racking, long-span shelving and mobile shelving systems) and interior solutions (including office partitions, office storage, steel partitions, mesh security cages, workbenches and warehouse flooring solutions). We also offer a complete range of ancillary and materials handling equipment including workbenches and conveyor systems to suit all your needs.

Avanta UK Ltd is an independent company with over 25 years of experience in designing and sourcing equipment. Long-term partnership arrangements and rigorous appraisal of our portfolio of extensive manufacturing partners ensures that our clients have access to high-quality and competitively priced standard and non-standard products.

We have vast experience managing automation projects, often acting as Principal Contractor for our key accounts, working with companies such as Knapp, Vanderlande, PSB, Gebhardt, DFT, Dematic and Geek+. The next step for Avanta is to offer medium-sized warehouse automation projects from design to delivery with the recruitment of the right person.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Sales and Business Development

Industries

Warehousing and Storage

Location

Leeds, England, United Kingdom