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- Tasks: Lead marketing for Make-Ready Editions, driving growth and launching exclusive collections.
- Company: Avant Arte connects artists with a new generation of art enthusiasts.
- Benefits: Generous equity, enhanced pension, 25 days holiday, and a €1000 L&D budget.
- Why this job: Be at the forefront of transforming how art is discovered and collected.
- Qualifications: 4-6 years in marketing with a focus on growth and DTC experience.
- Other info: Join a diverse team passionate about making art accessible.
The predicted salary is between 50000 - 65000 £ per year.
Avant Arte is a curated platform connecting the world's leading artists and public arts institutions with a new generation of enthusiasts, collectors and patrons. We collaborate with contemporary artists to create limited editions of the highest quality, from prints and sculptures to digital works. Our global community of over 4 million collectors and art enthusiasts reflects the growing energy and curiosity of a new generation transforming how art is discovered and supported.
Make-Ready, our North London print studio, is the largest fine art silkscreen printmaker in the world. Our mission is to make discovering and collecting art more accessible, connecting artists, institutions and audiences in meaningful ways that expand art's reach and impact.
About Make-Ready Editions: Make-Ready Editions is a new platform launched alongside Avant Arte, offering beautifully produced, accessibly priced prints from one of the world's foremost print studios. We bring together a broad range of artists in a single place built for browsing and discovery.
What we need: We're looking for a Marketing Lead for Make-Ready Editions, reporting to the Head of Marketing. This is the first dedicated marketing hire on the platform, with broad ownership of marketing and a remit to grow the business into a multi-million euro platform. This is a player-coach role. For the first phase, you'll be hands-on across paid, CRM, content, social and brand, making the calls and doing the work. As the platform grows, you'll build and lead the team underneath you.
The core of your role will involve:
- COLLECTION LAUNCHES WITH CONTEMPORARY PRINTMAKERS: Own the marketing of our exclusive collections with contemporary printmakers end to end, from positioning and campaign planning through to execution across our channels and the artist's own audience.
- PAID ACQUISITION: Own Meta, Google and emerging paid social. Build a structured testing framework and manage the accounts directly. Drive CAC down while scaling spend, with payback and contribution margin in mind.
- CRM, LIFECYCLE AND RETENTION: Own email, segmentation and the full post-purchase journey. Turn first-time buyers into collectors through thoughtful lifecycle programmes.
- CONTENT, EDITORIAL, SEO, BRAND AND SOCIAL: Shape the editorial voice and content programme for Make-Ready Editions. Build organic search into a meaningful acquisition channel. Develop the brand story, land cultural partnerships and earn coverage in the publications our audience reads.
- PERFORMANCE, ANALYTICS AND TEAM: Build the measurement stack and report clearly to the business. Know what's working, what isn't, and why. Identify and hire the team needed to support the plan as the platform grows.
The main skills we're looking for are:
- Multi-channel DTC marketing execution: fluent across paid, CRM, content, brand and social.
- Strong commercial instincts, thinking in CAC, LTV, contribution margin and payback.
- Hands-on ability in paid ad platforms and email/CRM tools.
- Taste and craft: you can brief creative to a high bar and recognise when it's there.
- Comfortable working with artists and external partners, holding your own with creative talent.
- Analytical rigour: you build your own dashboards rather than wait for someone else to.
- A strong point of view: you challenge briefs, push back constructively, and bring ideas we haven't thought of.
We think you'll probably have:
- 4–6 years in a senior IC marketing role with demonstrable ownership of growth outcomes.
- A DTC or ecommerce background where you've scaled a consumer brand online.
- Experience running paid social and lifecycle programmes at meaningful budget.
- Bonus: experience in art, design, premium lifestyle, interiors or another taste-led category.
- Bonus: familiarity with Shopify and the modern DTC tooling ecosystem.
- Bonus: experience managing agencies, freelancers or direct reports.
Don't meet every single requirement? Avant Arte is dedicated to building a diverse, inclusive and authentic team so we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Benefits include:
- Generous equity allowance.
- Enhanced pension contributions and parental leave policies.
- 25 days of holiday plus four extra company-wide days.
- L&D budget of €1000 per year per employee.
Marketing Lead (Make-Ready Editions) in London employer: Avant Arte
Contact Detail:
Avant Arte Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead (Make-Ready Editions) in London
✨Tip Number 1
Get your networking game on! Reach out to people in the art and marketing world, especially those connected to Avant Arte. Attend events, join online forums, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for art and marketing! When you get the chance to chat with someone from Avant Arte, make sure to share your ideas on how to grow Make-Ready Editions. Bring your A-game and demonstrate that you’re not just another candidate, but someone who truly gets the brand.
✨Tip Number 3
Don’t underestimate the power of social media! Follow Avant Arte and Make-Ready Editions on platforms like Instagram and LinkedIn. Engage with their content, share your thoughts, and showcase your expertise. This will help you stand out and show that you’re genuinely interested in the company.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and serious about joining the team. Don’t forget to tailor your application to highlight your experience in multi-channel marketing and your love for contemporary art!
We think you need these skills to ace Marketing Lead (Make-Ready Editions) in London
Some tips for your application 🫡
Show Your Passion for Art: When you're writing your application, let your love for art shine through! Mention any experiences or projects that connect you to the art world, especially if they relate to marketing. We want to see that you’re not just a marketer, but someone who genuinely cares about making art accessible.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience in multi-channel marketing and how it aligns with our mission at Make-Ready Editions. We’re looking for someone who can hit the ground running, so show us how your skills fit perfectly!
Be Data-Driven: We love numbers! In your application, include specific metrics or results from your previous roles that demonstrate your ability to drive growth. Whether it's reducing customer acquisition costs or increasing engagement rates, we want to see how you've made an impact.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of all the amazing candidates. Plus, it shows you’re serious about joining our team at Avant Arte and contributing to the exciting journey of Make-Ready Editions.
How to prepare for a job interview at Avant Arte
✨Know Your Art and Audience
Before the interview, dive deep into Avant Arte's mission and the artists they collaborate with. Familiarise yourself with their recent collections and understand the audience they cater to. This will not only show your genuine interest but also help you tailor your responses to align with their vision.
✨Showcase Your Multi-Channel Expertise
Be ready to discuss your experience across various marketing channels. Prepare specific examples of how you've successfully executed campaigns in paid acquisition, CRM, and content. Highlight any innovative strategies you've implemented that could be relevant to Make-Ready Editions.
✨Demonstrate Analytical Skills
Since the role requires a strong analytical approach, come prepared with examples of how you've used data to drive marketing decisions. Discuss any dashboards or metrics you've created to measure success and how you've adjusted strategies based on performance insights.
✨Emphasise Collaboration and Creativity
As you'll be working closely with artists and creative teams, share experiences where you've successfully collaborated with external partners. Talk about how you’ve managed creative briefs and pushed back constructively to achieve the best outcomes, showcasing your ability to balance creativity with commercial goals.