Head of Creative and Content in London

Avant Arte is a curated platform connecting the world’s leading artists and public arts institutions with a new generation of enthusiasts, collectors and patrons. In collaboration with contemporary artists such as Ai Weiwei, Mickalene Thomas, Maurizio Cattelan and Jenny Holzer, Avant Arte creates limited editions of the highest quality, from prints and sculptures to digital works.

With a global community of over 4 million collectors and art enthusiasts, Avant Arte reflects the growing energy and curiosity of a generation transforming how art is discovered, collected, and supported. Together with leading museums and institutions, Avant Arte develops fundraising collaborations that strengthen public access to art and engage the new generation of patrons who will shape its future.

Avant Arte’s mission is to make discovering and collecting art more accessible, connecting artists, institutions and audiences in meaningful ways that expand art’s reach and impact.

We’re a small team with big ambitions, both for what we want to achieve and the environment we’re building. We want to create a company that remains thoughtful as we scale and tries to be genuinely progressive in how we operate. We want people to own what they do and be given the autonomy and freedom to make mistakes, learn, and create something meaningful.

We know that creating an inclusive environment that promotes and values diversity is critical if we want to build something with impact and meaning. We believe that having diversity in age, background, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective will make us a better company.

The Head of Creative and Content plays a central role in delivering this, leading a team of creatives and specialists in the creation of content that tells the story of every artwork we release - across both Avant Arte and Make-Ready Editions. This is a role about running a busy, high-quality content operation. The Creative and Content Lead is accountable for the quality of everything that goes out.

In a typical week you might be:

• Working out what our expanding pipeline of releases means for the team.
• Reviewing and signing off campaign content across copy, video, photography and design before it goes live.
• Giving art direction to a photographer on a shoot or a video editor on a cut.
• Pitching a standout content idea to an artist's team or an institutional partner.
• Shaping the creative concept for a marquee release.
• Briefing a specialist on a new edition and setting the creative bar for it.
• Rolling up your sleeves to get content over the line when the team is stretched.

Core responsibilities:

• Content quality and creative direction: Leading a team of creative specialists in the creation of content that continues to define the category in which we operate.
• Acting as the final quality gate on campaign content.
• Setting creative direction for edition launch campaigns.
• Driving our creative storytelling across social channels.
• Ensuring consistency and quality in every piece of content we put out.
• Creating and maintaining guidelines, templates and standards.
• Setting and holding the visual and art-direction bar across everything we make.

You're an inspiring team leader - highly organised, with excellent team management skills. You're an exceptional art director who can hold a quality bar across a large volume of output produced by a team of specialists. You have a proven track record of developing content strategies and leading teams that deliver outstanding content across multiple content types.

We think you'll probably have strong experience working in creative and content for a top culture, tech or fashion brand, publisher, high-growth start-up or agency. Experience running content at volume is ideal.

Benefits include:

• Generous equity allowance
• Private Healthcare (UK)
• Enhanced pension contributions and parental leave policies
• 29 days of holiday (including Christmas closure)
• L&D budget of €1000 per year per employee
• Regular company socials
• Art loan scheme for employees
• Cycle to Work Scheme