Creative and Content Lead in London

Avant Arte is a curated platform connecting the world's leading artists and public arts institutions with a new generation of enthusiasts, collectors and patrons. In collaboration with contemporary artists such as Ai Weiwei, Mickalene Thomas, Maurizio Cattelan and Jenny Holzer, Avant Arte creates limited editions of the highest quality, from prints and sculptures to digital works. With a global community of over 4 million collectors and art enthusiasts, Avant Arte reflects the growing energy and curiosity of a generation transforming how art is discovered, collected, and supported. Together with leading museums and institutions, Avant Arte develops fundraising collaborations that strengthen public access to art and engage the new generation of patrons who will shape its future.

Our culture is built on big ambitions, both for what we want to achieve and the environment we are building. We want to create a company that remains thoughtful as we scale and tries to be genuinely progressive in how we operate. We want people to really own what they do and be given the autonomy and freedom to make mistakes, learn, and create something meaningful. We all work incredibly hard because we really care about what Avant Arte is here to do. We’re looking for exceptional people who are proactive, hungry to learn, and want to put their pride in our collective achievements. We know that creating an inclusive environment that promotes and values diversity is critical if we want to build something with impact and meaning.

Avant Art’s content and marketing has a reputation as among the most innovative and high-quality of any in the art world, and is an extension of the brand's mission to make collecting art more accessible. The Creative and Content Lead plays a central role in the delivery of this, managing a content team of creatives and practitioners in the creation of cut-through content that tells the story of each and every artwork we release. With access to some of the world’s biggest artists and a mandate for creative excellence, this is a role of unusual breadth and creative opportunity. The role will suit someone excited by leading a team but also leading by example - providing direction and guidance at times, while remaining hands-on in delivery at others.

• Content creation and direction
• Leading a team of Creatives and Writers, in the creation of content that continues to define the category in which we operate
• Overseeing all content creation, with a primary focus on edition launch campaigns
• Occasionally taking direct responsibility for content creation, while other times providing creative direction to content created by others
• Coming up with and pitching innovative content ideas to both artists and their teams and to institutional partners
• Driving our creative storytelling across social channels, particularly Instagram, with the goal of setting the benchmark for art storytelling on the platform
• Ensuring consistency and quality in every piece of content we put out, from on-site product photography, edition and artist pages, and articles to content for social (organic and paid), email, and other channels
• Providing ongoing direction to the in-house photographer on edition documentation
• Creating and maintaining guidelines and templates that facilitate content creation for the rest of the team
• Ensuring high-quality, on-brand writing across all touch points, managing the writer and leading by example with your own copy

• Managing the workload of the content team, ensuring work is well distributed and projects correctly resourced
• Working closely with the production lead to manage the content production budget, ensuring appropriate allocation and value for money
• Working closely with the wider organisation to manage the ongoing pipeline of projects, prioritising where necessary

• Maintaining a content strategy that underpins the delivery of impactful content with strong ROI
• Responding to data on performance to continually improve the efficacy of our content
• Work closely with the marketing team to determine content requirements for releases
• Acting as the guardian of the Avant Arte brand, defining when and how its most impactfully expressed

• You will be an inspiring team leader with excellent project management skills
• You’ll be a strong art director and writer
• You will have a proven track record for developing content strategies leading teams that deliver outstanding content across multiple content types, with the ability to articulate ROI
• You will be experienced in working for a digital business where content needs to deliver on a tangible sales agenda without compromising on brand TOV
• You will be experienced in managing teams delivering multiple projects using internal and external resources, streamlining processes within your own team and the broader business
• You will have experience managing budgets and aligning content ROI against business priorities of different departments
• You will be able to inspire people across departments about the potential of what we can achieve with our content
• You will thrive in a fast-moving environment

• Strong experience working in creative and content for a top culture, tech or fashion brand, publisher, high-growth start-up or agency

Don't meet every single requirement? Avant Arte is dedicated to building a diverse, inclusive and authentic team so we encourage you to apply anyway. You may be just the right candidate for this or other roles.

• Generous equity allowance
• Private Healthcare (UK)
• Enhanced pension contributions and parental leave policies
• 29 days of holiday (including Christmas closure)
• L&D budget of €1000 per year per employee
• Regular company socials
• Art loan scheme for employees