Creative Strategist/Campaign Manager (Make-Ready Editions)

Requirements

• A paid social creative strategist, or a strategic copywriter or content creator looking to move into a new role.
• Familiar with paid social and genuinely excited by it.
• A strong writer with a good visual eye, and comfortable getting hands-on with simple content production.
• Able to hold the operational side of a launch in your head and quietly make sure nothing slips through the cracks.
• A confident briefer who can give writers, editors, and art directors clear creative direction.
• Enjoys working directly with creative talent (in our case, artists) and helping them perform better on their own platforms.
• Curious about AI and actively using it in your workflow.
• You probably have around 3-6 years experience - but we’re open to candidates with more or less than this.

Don't meet every single requirement? Avant Arte is dedicated to building a diverse, inclusive and authentic team so we encourage you to apply anyway. You may be just the right candidate for this or other roles.

What the job involves

Make-Ready Editions is a new platform launched alongside Avant Arte, offering beautifully produced, accessibly priced prints from one of the world's foremost print studios. We bring together a broad range of artists — from old masters to some of the most exciting contemporary artists working today — in a single place built for browsing and discovery. Only a few months old, we're building Make-Ready Editions into the definitive destination for people who love great prints and want to find their next one.

This is a hybrid Creative Strategist and Campaign Manager role, sitting at the centre of how Make Ready Editions launches new collections and drives growth. On the strategy side, you'll own paid social - our biggest demand driver - and run systematic creative testing across different concepts, angles, and formats to figure out what works and why. This isn't just about generating creative ideas; it's about building a disciplined testing engine that compounds learnings over time. You'll also think holistically about how we show up across other key channels, with a particular focus on artists' own channels (primarily Instagram).

On the campaign management side, you'll work hand in hand with the team that manages our artists to deliver contemporary collection launches end to end. That means coordinating timelines, briefing in assets, furnishing artists with the links and posting instructions they need, and making sure every launch ships smoothly from kickoff to live.

Content production is a mix. Some of it you'll do yourself - simple assets and edits where it's quicker or sharper to make them than brief them out. The rest you'll brief into our writers, editors, and art directors. A good visual eye and comfort with simple design tools and AI is important.

• Own paid social creative end to end, with primary responsibility for systematic creative testing — building the testing roadmap, structuring tests across concepts, hooks, formats and variants, and using performance data to decide what to test next.
• Think strategically about how we optimise other key channels, particularly artists' Instagram accounts, and iterate the playbook for artist-owned channels over time.
• Work directly with our artists to help them get the most out of their own channels, evolving a repeatable approach that gets sharper with every launch.
• Manage contemporary collection launches end to end in partnership with the artist management team — coordinating delivery, supplying assets, providing artists with links and posting instructions.
• Brief writers, editors, and art directors on the assets needed for each campaign and launch.
• Produce your own assets where it's faster or sharper to do so, using design tools and AI.
• Use performance data to feed back into both paid creative and the artist channel playbook.