Creative and Content Lead in London

Avant Arte is a curated platform connecting the world’s leading artists and public arts institutions with a new generation of enthusiasts, collectors and patrons. In collaboration with contemporary artists such as Ai Weiwei, Mickalene Thomas, Maurizio Cattelan and Jenny Holzer, Avant Arte creates limited editions of the highest quality, from prints and sculptures to digital works.

With a global community of over 4 million collectors and art enthusiasts, Avant Arte reflects the growing energy and curiosity of a generation transforming how art is discovered, collected, and supported. Together with leading museums and institutions such as LACMA, the Contemporary Art Society and the Guggenheim, Avant Arte develops fundraising collaborations that strengthen public access to art and engage the new generation of patrons who will shape its future.

Avant Arte’s mission is to make discovering and collecting art more accessible, connecting artists, institutions and audiences in meaningful ways that expand art’s reach and impact.

We’re a small team with big ambitions, both for what we want to achieve and also the environment we’re building. We want to create a company that remains thoughtful as we scale and tries to be genuinely progressive in how we operate. We want people to really own what they do and be given the autonomy and freedom to make mistakes, learn, and create something meaningful.

We all work incredibly hard because we really care about what Avant Arte is here to do – we’re looking for exceptional people who are proactive, hungry to learn, and want to put their pride in our collective achievements. We know that creating an inclusive environment that promotes and values diversity is critical if we want to build something with impact and meaning.

Apart from our innovative content and marketing reputation, the Creative and Content Lead plays a central role in managing a content team of creatives and practitioners in the creation of impactful content that tells the story of each artwork we release.

• Content creation and direction:

• Leading a team of Creatives and Writers in the creation of content that continues to define the category.
• Overseeing all content creation, focusing on edition launch campaigns.
• Coming up with and pitching innovative content ideas to artists and institutional partners.
• Driving creative storytelling across social channels, particularly Instagram.
• Ensuring consistency and quality in every piece of content.
• Providing ongoing direction to the in-house photographer on edition documentation.
• Creating and maintaining guidelines and templates for content creation.
• Ensuring high-quality, on-brand writing across all touch points.

• Managing the workload of the content team.
• Working closely with the production lead to manage the content production budget.
• Collaborating with the wider organisation to manage the ongoing pipeline of projects.

• Maintaining a content strategy that underpins impactful content delivery.
• Responding to data on performance to improve content efficacy.
• Working closely with the marketing team to determine content requirements.
• Acting as the guardian of the Avant Arte brand.

The main skills we’re looking for are:

• Inspiring team leader with excellent project management skills.
• Strong art director and writer.
• Proven track record for developing content strategies.
• Experience in working for a digital business where content delivers on a tangible sales agenda.
• Experience managing teams delivering multiple projects.
• Experience managing budgets and aligning content ROI.
• Ability to inspire people across departments.
• Thriving in a fast-moving environment.

We think you’ll probably have strong experience working in creative and content for a top culture, tech or fashion brand, publisher, high-growth start-up or agency.

Benefits include:

• Generous equity allowance
• Private Healthcare (UK)
• Enhanced pension contributions and parental leave policies
• 29 days of holiday (including Christmas closure)
• L&D budget of €1000 per year per employee
• Regular company socials
• Art loan scheme for employees