On-Trade Territory Sales Manager in London
On-Trade Territory Sales Manager

On-Trade Territory Sales Manager in London

London Full-Time 45000 - 45000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales and build relationships in the vibrant hospitality sector across the South of England.
  • Company: Join Avani Solutions, a leader in beer quality and dispense services.
  • Benefits: Enjoy a competitive salary, commission, company car, and generous holiday.
  • Other info: Dynamic role with opportunities for personal growth and team events.
  • Why this job: Be part of a mission to ensure every pint served is perfect!
  • Qualifications: Experience in field sales and a passion for beer quality are essential.

The predicted salary is between 45000 - 45000 ÂŁ per year.

Avani Solutions is a dedicated service provider specialising in beer line cleaning, dispense hygiene, cellar services, quality audits and training that help pubs, bars and hospitality venues deliver the best possible draught beer experience. Our mission is that “one day, every pint served will be perfect,” and we work across the on-trade to support both customer satisfaction and operational performance.

Due to continued growth, we are recruiting an On-Trade Territory Sales Manager to take ownership of the South of England territory. This is a field-based sales role ideal for someone passionate about beer quality, deeply familiar with on-trade environments, and experienced in building strong commercial relationships with hospitality venues.

Role Overview

You will manage and develop a defined southern region, driving new profitable sales opportunities while nurturing key relationships across pubs, bars and other on-trade customers. You will represent Avani’s suite of services — from extended interval beer line cleaning and dispense hygiene to bespoke quality audits and training solutions — to help every venue maximise beer quality and minimise waste.

  • Approx. 80% new business development
  • Approx. 20% key account management
What’s on Offer
  • ÂŁ45,000 basic salary + commission
  • Annual team bonus and individual performance bonus
  • Fully expensed PHEV company car
  • 28 days holiday
  • Company pension
  • Hospitality-related discounts
  • Personal Trainer
  • Team events
Key Responsibilities
  • Own and grow the on-trade territory across the South of England
  • Present Avani Solutions’ beer quality services — including ProClean, ProClean PLUS, SOS Rescue Cleans, Beer Quality Audits, and training workshops — to new and existing customers
  • Build and strengthen customer relationships with licensees, bar owners and hospitality operators
  • Generate and manage a strong sales pipeline using CRM
  • Collaborate with internal teams on regional account planning
  • Represent Avani Solutions at industry events and trade shows
  • Drive consultative sales conversations focused on enhancing beer dispense quality and operational efficiency
About You
  • Experience in field sales within the hospitality, on-trade, beer, brewery or related sectors
  • A commercial mindset with a passion for helping customers deliver outstanding beer quality
  • Excellent communicator with strong relationship and negotiation skills
  • Proficient with CRM and sales tools
  • Strong presentation skills and confidence in the field
  • Full, clean UK driving licence

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On-Trade Territory Sales Manager in London employer: Avani Solutions

Avani Solutions is an exceptional employer, offering a dynamic work culture that prioritises employee growth and development within the vibrant hospitality sector. With competitive compensation, including a generous commission structure and a fully expensed PHEV company car, employees enjoy a supportive environment that fosters strong relationships and teamwork. Located in the South of England, this field-based role allows for flexibility and autonomy while contributing to the mission of delivering the perfect pint, making it a rewarding opportunity for those passionate about beer quality.
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Contact Detail:

Avani Solutions Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land On-Trade Territory Sales Manager in London

✨Tip Number 1

Get to know the local pubs and bars in your area. Spend some time visiting them, chatting with the staff, and understanding their needs. This will help you build genuine relationships and show that you're passionate about beer quality.

✨Tip Number 2

Leverage social media to connect with potential clients. Share insights about beer quality and engage with hospitality venues online. This can help you establish yourself as a knowledgeable resource and make it easier to approach them later.

✨Tip Number 3

Practice your pitch! Make sure you can confidently present Avani’s services and how they can benefit each venue. Tailor your approach based on what you learn during your visits to make it more relevant and impactful.

✨Tip Number 4

Don’t forget to follow up after your initial meetings. A quick email or call can keep the conversation going and show that you’re genuinely interested in helping them improve their beer quality. Plus, it keeps you top of mind!

We think you need these skills to ace On-Trade Territory Sales Manager in London

Field Sales Experience
Customer Relationship Management (CRM)
Sales Pipeline Management
Consultative Sales Skills
Presentation Skills
Negotiation Skills
Commercial Mindset
Knowledge of Beer Quality and Dispense Services
Training and Workshop Facilitation
Strong Communication Skills
Ability to Drive New Business Development
Understanding of On-Trade Environments
Team Collaboration
Full, Clean UK Driving Licence

Some tips for your application 🫡

Show Your Passion for Beer Quality: When writing your application, let your enthusiasm for beer quality shine through! Share any relevant experiences or stories that highlight your passion for the on-trade environment and how you can contribute to our mission of serving the perfect pint.

Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the On-Trade Territory Sales Manager role. Highlight your field sales experience in hospitality and any specific achievements that demonstrate your ability to build strong relationships with customers.

Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to see your key skills and experiences. Remember, we want to quickly understand why you’re the right fit for the role!

Apply Through Our Website: We encourage you to apply directly through our website. This way, your application will be processed smoothly, and you'll be one step closer to joining our team at Avani Solutions. Don’t miss out on this opportunity!

How to prepare for a job interview at Avani Solutions

✨Know Your Beer

Make sure you brush up on your beer knowledge before the interview. Understand the different types of beers, the importance of quality in dispense, and how Avani Solutions' services can enhance the customer experience. This will show your passion for the industry and help you connect with the interviewers.

✨Showcase Your Sales Skills

Prepare to discuss your previous sales experiences, especially in the hospitality sector. Be ready to share specific examples of how you've built relationships and closed deals. Highlight your commercial mindset and how it aligns with Avani's mission to improve beer quality.

✨Familiarise Yourself with CRM Tools

Since managing a strong sales pipeline is crucial for this role, make sure you're comfortable discussing your experience with CRM systems. If you’ve used any specific tools, be prepared to explain how they helped you manage customer relationships and track sales progress.

✨Ask Insightful Questions

At the end of the interview, have a few thoughtful questions ready. Inquire about Avani's future plans in the South of England or how they measure success in their sales team. This shows your genuine interest in the role and helps you assess if it's the right fit for you.

On-Trade Territory Sales Manager in London
Avani Solutions
Location: London

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