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- Tasks: Lead the development of innovative marketing solutions using Salesforce Marketing Cloud.
- Company: Join a dynamic team focused on transforming client marketing strategies through technology.
- Benefits: Enjoy flexible working options, mentorship opportunities, and a collaborative culture.
- Why this job: Make a real impact by optimising campaigns and mentoring future tech leaders.
- Qualifications: Proficiency in coding, Salesforce certifications, and experience with marketing technologies required.
- Other info: Opportunity to learn new technologies and work with cross-functional teams.
The predicted salary is between 43200 - 72000 £ per year.
As a Salesforce (SFMC) Tech Lead / Senior Developer, you will work closely with clients to understand their business needs and existing technologies, utilizing your expertise in developing, executing, and optimizing email, SMS, and social media campaigns.
Key responsibilities:
- Design, debug, and analyze the performance of solutions, documenting best practices for new solutions.
- Oversee the technical direction and implementation of SFMC projects, user stories, and epics.
- Develop custom solutions, integrations, and data migrations within the SFMC platform.
- Ensure the quality and performance of SFMC solutions.
- Collaborate with technical teams to integrate SFMC with other systems.
- Share knowledge and mentor junior developers.
- Assess the impact of high-priority or critical enhancement requests and track end-to-end solution delivery.
- Learn new technologies such as PWA/MRT and Salesforce B2C through self-learning.
- Coordinate with cross-functional teams (marketing, sales, IT) to align marketing strategies with business objectives.
Essential skills, knowledge, and experience:
- Proficiency in coding (e.g., AMP Script, SQL) and understanding of integrations with marketing and CRM systems.
- Experience developing Salesforce Marketing Cloud customizations, integrations, data migrations, and marketing technologies.
- Knowledge of Data Architecture.
- Salesforce certifications: Marketing Cloud Email Specialist, Marketing Cloud Administrator, and Marketing Cloud Consultant.
- Extensive experience with Salesforce Marketing Cloud modules such as Journey Builder and Email Studio.
- Leadership and mentoring skills for technical teams.
- Strong understanding of tools like Infobip for SMS and email communication.
- Experience conducting data profiling, data governance, and standardization.
- Experience leading Marketing Cloud data modeling and architecture.
- Proficiency in architecture, design, and development of advanced customizations in Salesforce Marketing Cloud.
- Strong analytical, problem-solving, and communication skills.
- Experience with project management methodologies and tools.
- Knowledge of marketing automation, CRM best practices, and tools like Azure DevOps, Git, CI/CD, SonarQube, Kubernetes, GitHub, and Terraform.
- Previous experience in Marketing Technologies and system integrations.
- Strong understanding of Salesforce Administration.
*Note: Free services are subject to limitations.
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Salesforce (SFMC) Tech Lead / Senior Developer employer: Avance Consulting
Contact Detail:
Avance Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Salesforce (SFMC) Tech Lead / Senior Developer
✨Tip Number 1
Familiarise yourself with the latest features and updates in Salesforce Marketing Cloud. This will not only enhance your technical knowledge but also demonstrate your commitment to staying current in the field during interviews.
✨Tip Number 2
Network with professionals in the Salesforce community, especially those who have experience as Tech Leads or Senior Developers. Engaging in discussions on platforms like LinkedIn can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific projects where you've successfully implemented SFMC solutions. Be ready to explain your thought process, the challenges you faced, and how you overcame them, as this will showcase your problem-solving skills.
✨Tip Number 4
Consider obtaining additional Salesforce certifications relevant to the role, such as the Marketing Cloud Consultant. This not only boosts your credentials but also shows your dedication to professional development in the Salesforce ecosystem.
We think you need these skills to ace Salesforce (SFMC) Tech Lead / Senior Developer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Salesforce Marketing Cloud, coding skills, and any relevant certifications. Use keywords from the job description to demonstrate that you meet the essential skills and knowledge required for the role.
Craft a Compelling Cover Letter: In your cover letter, explain how your previous experiences align with the responsibilities of the Tech Lead/Senior Developer position. Mention specific projects where you've developed custom solutions or led teams, showcasing your leadership and mentoring abilities.
Showcase Technical Skills: Include a section in your application that details your technical skills, particularly in coding languages like AMP Script and SQL, as well as your experience with integrations and data migrations within SFMC. This will help demonstrate your proficiency in the required areas.
Highlight Collaborative Experience: Since the role involves coordinating with cross-functional teams, provide examples of past collaborations with marketing, sales, or IT teams. This will illustrate your ability to align marketing strategies with business objectives and work effectively in a team environment.
How to prepare for a job interview at Avance Consulting
✨Showcase Your Technical Skills
Be prepared to discuss your proficiency in coding languages like AMP Script and SQL. Highlight specific projects where you've developed custom solutions or integrations within Salesforce Marketing Cloud, as this will demonstrate your hands-on experience.
✨Understand the Business Needs
Research the company and its clients to understand their business objectives. During the interview, articulate how your technical expertise can align with their marketing strategies and enhance their existing technologies.
✨Demonstrate Leadership and Mentoring Abilities
Since the role involves overseeing technical teams and mentoring junior developers, be ready to share examples of how you've led projects or supported team members in the past. This will show your capability to guide others effectively.
✨Prepare for Problem-Solving Scenarios
Expect to face questions that assess your analytical and problem-solving skills. Prepare to discuss specific challenges you've encountered in previous roles and how you approached them, particularly in relation to data governance and architecture.