At a Glance
- Tasks: Lead global product positioning and create compelling marketing assets for Composable Banking.
- Company: Join Avaloq, a leader in innovative banking solutions, based in Edinburgh.
- Benefits: Enjoy competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and client success.
- Why this job: Shape the future of banking with your marketing expertise and make a real impact.
- Qualifications: Experience in product marketing and strong collaboration skills are essential.
The predicted salary is between 60000 - 75000 £ per year.
This is a fantastic opportunity for a Product Marketing Expert to join Avaloq's Edinburgh office. In this role, you'll lead global product positioning, messaging and go-to-market support for our Composable Banking solution by shaping how our product’s value is conveyed to the market, ensuring strong product‑market fit, and supporting commercial success across all regions.
You'll collaborate with Marketing, Product, Sales and Strategy teams to develop compelling product narratives, create high‑impact assets, and drive adoption throughout the client lifecycle. The role aligns with Avaloq’s Product Marketing framework, with a focus on product storytelling, sales enablement, launch orchestration, and market insights.
Your key tasks:
- Lead global product positioning and messaging for the Composable Banking solution, ensuring clarity, differentiation, and alignment across region.
- Collaborate with Product, Sales and Marketing in product launch planning and orchestration, plus sales enablement activities such as training, competitive positioning and messaging frameworks.
- Support the global go‑to‑market strategy by defining target audiences, value propositions, and use‑case‑driven narratives.
- Translate complex technical features into clear, client‑focused business benefits and differentiated product narratives.
- Create and manage high‑impact marketing assets, such as pitch decks, brochures, one‑pagers, demos, videos, and case studies that clearly articulate product value. This extends to major Avaloq events and industry engagements in the creation of product content which showcases innovation and client value.
- Conduct ongoing market and competitor analysis to ensure strong differentiation and to provide insights which inform product strategy and shape the roadmap in tandem with client feedback.
Product Marketing Expert - Composable Banking employer: Avaloq AG
Avaloq is an exceptional employer, offering a dynamic work environment in the heart of Edinburgh where innovation meets collaboration. As a Product Marketing Expert, you'll benefit from a culture that prioritises employee growth through continuous learning opportunities and cross-functional teamwork, all while contributing to cutting-edge solutions in Composable Banking. With a strong focus on product storytelling and market insights, Avaloq empowers its employees to make a meaningful impact in the financial technology landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Expert - Composable Banking
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Avaloq AG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Avaloq AG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Avaloq AG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Avaloq AG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Expert - Composable Banking
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Avaloq AG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Avaloq AG:Show us that you’ve done your homework! In your application, briefly mention what you admire about Avaloq AG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Avaloq AG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Avaloq AG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Avaloq AG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
