At a Glance
- Tasks: Lead global product positioning and create compelling marketing assets for Composable Banking.
- Company: Join Avaloq, a leader in innovative banking solutions, based in Edinburgh.
- Benefits: Enjoy competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and client success.
- Why this job: Shape the future of banking with your marketing expertise and make a real impact.
- Qualifications: Experience in product marketing and strong collaboration skills are essential.
The predicted salary is between 60000 - 75000 £ per year.
This is a fantastic opportunity for a Product Marketing Expert to join Avaloq's Edinburgh office. In this role, you'll lead global product positioning, messaging and go-to-market support for our Composable Banking solution by shaping how our product’s value is conveyed to the market, ensuring strong product‑market fit, and supporting commercial success across all regions.
You'll collaborate with Marketing, Product, Sales and Strategy teams to develop compelling product narratives, create high‑impact assets, and drive adoption throughout the client lifecycle. The role aligns with Avaloq’s Product Marketing framework, with a focus on product storytelling, sales enablement, launch orchestration, and market insights.
Your key tasks:
- Lead global product positioning and messaging for the Composable Banking solution, ensuring clarity, differentiation, and alignment across region.
- Collaborate with Product, Sales and Marketing in product launch planning and orchestration, plus sales enablement activities such as training, competitive positioning and messaging frameworks.
- Support the global go‑to‑market strategy by defining target audiences, value propositions, and use‑case‑driven narratives.
- Translate complex technical features into clear, client‑focused business benefits and differentiated product narratives.
- Create and manage high‑impact marketing assets, such as pitch decks, brochures, one‑pagers, demos, videos, and case studies that clearly articulate product value. This extends to major Avaloq events and industry engagements in the creation of product content which showcases innovation and client value.
- Conduct ongoing market and competitor analysis to ensure strong differentiation and to provide insights which inform product strategy and shape the roadmap in tandem with client feedback.
Product Marketing Expert - Composable Banking employer: Avaloq AG
Avaloq is an exceptional employer that prioritises sustainability and corporate responsibility, offering a dynamic work environment where employees can make a meaningful impact on global ESG initiatives. With a strong focus on employee engagement through charity partnerships and volunteering opportunities, Avaloq fosters a collaborative culture that encourages personal and professional growth. Located in a vibrant setting, the company provides unique advantages such as access to cutting-edge sustainability practices and a commitment to continuous learning, making it an ideal place for passionate professionals looking to drive positive change.
