At a Glance
- Tasks: Lead brand strategy for healthcare clients and transform complex insights into compelling recommendations.
- Company: Avalere Health, a dynamic agency focused on innovative healthcare solutions.
- Benefits: Flexible working, personalised training, private medical insurance, and a supportive career experience team.
- Other info: Join a global team with hubs across North America, Europe, and Asia for collaboration and growth.
- Why this job: Make a real impact in healthcare by solving complex challenges with creativity and insight.
- Qualifications: 4-6 years in healthcare strategy, strong storytelling skills, and a degree in a relevant field.
The predicted salary is between 60000 - 75000 £ per year.
- The Senior Strategist at Avalere Health plays a pivotal role in defining and advancing brand strategy for healthcare clients, leading key strategic workstreams from discover through activation
- Combining deep analytical thinking, commercial understanding, creativity and scientific curiosity, they transform complex research, behavioural insight, cultural context and market intelligence into compelling strategic recommendations that inspire clients and creative teams alike
- As part of a multidisciplinary team, the Senior Strategist contributes to the development of brand positioning, messaging, creative strategy, and omnichannel experiences
- This role is suited to an individual who is curious, articulate, and energized by solving complex healthcare challenges with simplicity and insight
- Operating with significant autonomy, the Senior Strategist owns substantial components of strategic programmes, guiding multidisciplinary teams through ambiguity while ensuring strategic rigour and creative excellence
- They elevate the quality of strategic thinking across projects, and contribute meaningfully to agency growth through thought leadership, innovation and new business support
- They are recognised as a trusted strategic partner internally and increasingly by clients, bringing confidence, clarity and perspective to complex healthcare challenges
- Lead the development of brand positioning, value propositions, messaging architectures, brand narratives and experience strategies
- Develop strategic frameworks that help clients make confident commercial and brand decisions
- Translate complex scientific and commercial information into clear strategic direction
- Identify unmet needs, customer tensions and growth opportunities across the customer journey
- Direct competitive audits, landscape assessments and cultural analyses
- Partner with creative teams to deliver insight-led campaigns
- Create inspiring briefs and guide creative development
- Build trusted client relationships and lead strategic discussions
- Present recommendations with confidence and impact
- Foster collaboration across client service, medical, creative, engagement and analytics teams
- Guide junior strategists through research, synthesis, storytelling and presentation development
- Contribute to new business pitches and growth initiatives
- Identify opportunities to improve strategic processes and capability
Benefits
- The tools, skills, and support you need to think differently and to solve healthcare's most complex challenges
- Career Experience team, whose mission is to provide every employee with a purpose-driven career
- Personalized learning and training
- Flexible working practices
- Company pension/retirement plan
- Private medical insurance
- Employee wellbeing initiatives
- Compelling time-off policy
- Hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization
- 4-6 years' experience in healthcare brand and omnichannel strategy
- Proven ability to lead strategic projects independently
- Experience facilitating workshops and leading strategic discussions
- Postgraduate qualification desirable
- Excellent storytelling, presentation and communication skills
- Strong understanding of healthcare brands, customer experience and omnichannel engagement
- Strong commercial acumen and client relationship management skills
- Skilled in analysing and interpreting qualitative and quantitative research
- Degree in Life Sciences, Psychology, Marketing, Business or a related field
- Strong scientific foundation with the ability to interpret clinical data
- #J-18808-Ljbffr
Senior Strategist - Healthcare Advertising employer: Avalere Health
Avalere Health is an exceptional employer dedicated to fostering an inclusive and empowering work environment where every employee can thrive. With a strong commitment to diversity, equity, and inclusion, we offer flexible working arrangements, generous benefits including enhanced family leave policies, and continuous professional development opportunities. Our vibrant culture encourages collaboration across global hubs, ensuring that all team members can contribute meaningfully to our mission of reaching every patient possible.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Strategist - Healthcare Advertising
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Avalere Health and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Avalere Health are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Avalere Health on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Avalere Health. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Strategist - Healthcare Advertising
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Avalere Health. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Avalere Health:Show us that you’ve done your homework! In your application, briefly mention what you admire about Avalere Health’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Avalere Health
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Avalere Health will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Avalere Health, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
