At a Glance
- Tasks: Lead strategic primary market research and translate insights into actionable strategies.
- Company: Avalere Health, an inclusive employer dedicated to improving patient care.
- Benefits: Flexible working, generous leave, health support, and professional development opportunities.
- Other info: Join a diverse team committed to inclusion and professional growth.
- Why this job: Make a real impact on healthcare by shaping strategies that benefit patients everywhere.
- Qualifications: Strong experience in strategic consulting and expertise in qualitative and quantitative research.
The predicted salary is between 60000 - 80000 £ per year.
This job is with Avalere Health, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
About Avalere Health
United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.
Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.
Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.
Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.
We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.
We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.
Location: UK, hybrid (London) or remote
About SenseLab
SenseLab is Avalere Health’s distributed Center of Excellence at the intersection of primary market research, experience strategy, and AI-enabled insight transformation. We integrate qualitative and quantitative research, behavioral science, and journey design to generate actionable insight across the product lifecycle, from early asset strategy through launch and lifecycle optimization. Our focus is not only on generating insight, but on translating it into strategic direction that drives decision-making and impact.
About The Role
We are seeking a Senior Consultant – Primary Market Research (PMR) with strong strategic consulting experience and deep expertise in qualitative and quantitative methodologies. This role sits at the nexus of research and strategy: leading primary research while translating findings into clear strategic recommendations, positioning, and experience implications.
You will lead core workstreams, manage clients with autonomy, and act as a thought partner in shaping decisions across brand, medical, and access strategy.
What You'll Do
- Lead Strategic Primary Research
- Design and deliver qualitative and quantitative research aligned to key business questions
- Define research objectives in the context of broader strategic challenges (e.g., positioning, launch readiness, experience optimization)
- Select and apply appropriate methodologies (IDIs, ethnography, surveys, conjoint, segmentation, etc.)
- Ensure research is hypothesis-driven and decision-oriented, not purely exploratory
- Oversee recruitment, vendors, and fieldwork quality
- Translate Insight into Strategy
- Synthesize research into clear, actionable strategic implications
- Identify unmet needs, behavioral drivers, and key tensions within the market
- Develop outputs such as:
- Positioning frameworks
- Segmentation and targeting strategies
- Message and concept optimization
- Strategic imperatives for brand and portfolio decisions
- Move beyond reporting to provide clear recommendations and direction
- Quantitative & Advanced Research Leadership
- Lead quantitative design and interpretation, including:
- Segmentation
- Message and concept testing
- Conjoint and trade-off analyses
- Translate data outputs into commercially meaningful insights
- Partner with analytics teams where deeper modeling is required
- Ensure outputs are accessible, credible, and decision-ready
- Journey & Experience Integration
- Apply research to inform patient, caregiver, and provider journeys
- Translate findings into personas, behavioral archetypes, and experience opportunities
- Ensure research connects to experience design and downstream activation
- Contribute to journey development across both static and digital environments (e.g., SenseMap)
- Client Leadership & Consulting Excellence
- Act as a strategic advisor to clients, not just a research lead
- Lead workstreams, client discussions, and insight readouts
- Manage timelines, budgets, and day-to-day client engagement
- Facilitate discussions and workshops to align stakeholders around insight and strategy
- Mentor junior team members and guide their development
- Cross-Capability Integration
- Collaborate with Experience Strategy, Medical Affairs, Marketing, and Market Access teams
- Ensure research is integrated into broader strategic and commercial programs
- Contribute to multi-disciplinary engagements across the product lifecycle
What we can offer
You'll receive up to a 7% pension contribution, life insurance, income protection, and private medical insurance for peace of mind. Enjoy flexible working arrangements, including flexible hybrid working, along with the option to work from anywhere across the globe two weeks each year. We provide 25 days of annual leave plus two personal well-being days, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.
Access free counselling through our employee assistance program, as well as personalized health support. Enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey, as well as on-demand support from our partner Peppy. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.
We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.
Senior Consultant, Primary Market Research (PMR) employer: Avalere Health
Avalere Health is an exceptional employer dedicated to fostering an inclusive and empowering work environment where every employee can thrive. With a strong commitment to diversity, equity, and inclusion, we offer flexible working arrangements, generous benefits including enhanced family leave policies, and continuous professional development opportunities. Our vibrant culture encourages collaboration across global hubs, ensuring that all team members can contribute meaningfully to our mission of reaching every patient possible.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Consultant, Primary Market Research (PMR)
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Avalere Health on LinkedIn. Ask them about their experiences and any tips they might have for landing the Senior Consultant role. Personal connections can give you insights that no job description can.
✨Tip Number 2
Prepare for the interview by diving deep into Avalere's mission and values. Think about how your skills in primary market research align with their goal of reaching every patient possible. Show them you’re not just another candidate, but someone who truly resonates with their purpose.
✨Tip Number 3
Practice your storytelling! Be ready to share specific examples of how you've led strategic research projects in the past. Use the STAR method (Situation, Task, Action, Result) to structure your answers and make your experiences memorable.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining Avalere Health and being part of their inclusive culture.
We think you need these skills to ace Senior Consultant, Primary Market Research (PMR)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Consultant role. Highlight your experience in primary market research and how it aligns with Avalere Health's mission to support every patient. We want to see how you can make a tangible impact!
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use specific examples from your past work that showcase your expertise in qualitative and quantitative methodologies. We love seeing how you've applied your knowledge to drive strategic decisions.
Be Authentic:At Avalere Health, we value authenticity. Let your personality shine through in your application. Share your passion for healthcare and how your unique background can contribute to our inclusive culture. We want to know the real you!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of success. It’s the easiest way for us to review your application and get you on the path to joining our amazing team at Avalere Health!
How to prepare for a job interview at Avalere Health
✨Know Your Research Methodologies
As a Senior Consultant in Primary Market Research, it's crucial to be well-versed in both qualitative and quantitative methodologies. Brush up on techniques like IDIs, ethnography, and conjoint analysis. Be ready to discuss how you've applied these methods in past projects and how they can drive strategic decisions.
✨Translate Insights into Action
Prepare to showcase your ability to turn research findings into actionable strategies. Think of examples where you've identified unmet needs or behavioural drivers and how you translated those insights into clear recommendations for clients. This will demonstrate your strategic thinking and consulting prowess.
✨Client Engagement is Key
Avalere Health values strong client relationships. Be prepared to discuss your experience managing client expectations and leading discussions. Highlight instances where you've acted as a strategic advisor rather than just a research lead, showing your ability to guide clients through complex decisions.
✨Embrace Inclusivity and Collaboration
Given Avalere's commitment to inclusivity, be ready to talk about how you foster collaboration within diverse teams. Share experiences where you've worked across different capabilities, integrating insights from various disciplines to enhance research outcomes. This will align with their culture and values.
