At a Glance
- Tasks: Shape healthcare brands through strategic insights and creative collaboration.
- Company: Avalere Health, dedicated to making a difference for every patient.
- Benefits: Flexible working, generous leave, health support, and professional development opportunities.
- Other info: Inclusive culture with support for diverse backgrounds and career growth.
- Why this job: Join a mission-driven team and impact patient lives through innovative brand strategies.
- Qualifications: Experience in brand strategy or related fields; strong analytical and communication skills.
The predicted salary is between 40000 - 50000 £ per year.
About Avalere Health
United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind. Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.
Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources. Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity.
We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs. We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves. We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.
The Brand Strategist plays a central role in shaping how healthcare brands show up in the world, defining their meaning, their value, and the experiences they create for patients, HCPs, and caregivers. This role blends analytical rigour with creative intuition, turning research, cultural context, and market intelligence into clear, compelling strategic platforms that guide brands forward. As part of a multidisciplinary team, the Brand Strategist contributes to the development of brand positioning, messaging, creative strategy, and omnichannel experiences. Stepping into the Brand Strategist role means taking on distinct projects independently, from analysis and synthesis through to early narrative development while continuing to support senior strategists on the larger strategic deliverables they lead. This role is suited to an individual who is curious, articulate, and energized by solving complex healthcare challenges with simplicity and insight.
About the role
The Brand Strategist is responsible for uncovering deep insights, early-stage strategic narrative structuring, and supporting strategic workstreams from discovery through activation. They will work closely with senior strategists and cross-functional colleagues to build brands that are both differentiated and meaningful, grounded in evidence but elevated through imagination. This role requires a strong foundation in research, a growing fluency in brand fundamentals, and the confidence to express a point of view. They will be expected to operate with increasing independence, manage individual projects and support on components of larger strategic projects, and bring fresh perspective to client and internal conversations.
What you'll do
- Strategy Development: Support the creation of brand foundations, including positioning, value propositions, brand narratives, and personality frameworks. Contribute to messaging strategy and help define how brands communicate consistently across touchpoints. Participate in developing strategic frameworks, workshop architectures, and activation roadmaps.
- Insight Generation: Independently analyse category, competitive, and behavioural insights to identify opportunities and strategic implications. Learn to recognise pain points across the customer journey and connect them to brand opportunities. Contribute to the interpretation of qualitative and quantitative research with guidance from senior strategists.
- Market & Category Intelligence: Conduct desk research, competitive audits, environmental scans, and cultural trend analyses. Draft background briefs and strategic inputs that set up creative and medical teams for success. Use segmentation learnings to support understanding of the target audiences strategic direction.
- Creative Collaboration: Participate in creative reviews, providing a strategic lens on ideas and executions. Collaborate with senior strategists to refine stimuli, workshop materials, and narrative presentations.
- Cross-Functional Coordination: Work closely with client service, medical, creative, and analytics colleagues to ensure strategic cohesion across deliverables. Help keep cross-functional communication flowing, cascade information and liaise with other teams to ensure project momentum when senior strategists are focused on major deliverables. Escalate issues early and contribute to keeping workstreams coordinated and on track.
- Project Support & Delivery: Assist in assembling proposals, pitch materials, pre-reads, and executive summaries. Maintain project organisation and help keep strategy workstreams on track. Present components of strategic thinking to internal teams and, where appropriate, to clients.
About you
- Experience in brand strategy, healthcare strategy, medical communications, market research, marketing, or a related field.
- Strong analytical skills and the ability to interpret diverse data sets.
- Excellent written and verbal communication, with a talent for synthesising information.
- Familiarity with qualitative and quantitative research approaches.
- Ability to manage priorities in a fast-paced, multidisciplinary environment.
- A natural curiosity about science, human behaviour, and culture, and how these shape the way brands work.
- A degree in life sciences (nice to have).
What we can offer
You'll receive up to a 7% pension contribution, life insurance, income protection, and private medical insurance for peace of mind. Enjoy flexible working arrangements, including flexible hybrid working, along with the option to work from anywhere across the globe two weeks each year. We provide 25 days of annual leave plus two personal well-being days, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August. Access free counselling through our employee assistance program, as well as personalized health support. Enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey, as well as on-demand support from our partner Peppy. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.
We encourage all applicants to read our candidate privacy notice before applying to Avalere Health. We may use AI tools to support elements of the hiring process, such as reviewing applications, analyzing CV/resumes, assessing responses, or transcribing interviews. These tools assist our Talent team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please review our candidate privacy policy.
Brand Strategist - Healthcare Advertising in Manchester employer: Avalere Health
Avalere Health is an exceptional employer dedicated to fostering a culture of inclusivity and empowerment, where every employee can bring their whole selves to work. With flexible working arrangements, comprehensive benefits including enhanced family leave policies, and a strong commitment to professional growth through continuous training and global mobility opportunities, Avalere Health ensures that its team members can thrive both personally and professionally while making a meaningful impact in the healthcare sector.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Strategist - Healthcare Advertising in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Avalere Health and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Avalere Health are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Avalere Health on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Avalere Health. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Strategist - Healthcare Advertising in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Avalere Health. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Avalere Health:Show us that you’ve done your homework! In your application, briefly mention what you admire about Avalere Health’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Avalere Health
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Avalere Health will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Avalere Health, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
