Brand Strategist - Healthcare Advertising in Manchester

About Avalere Health

United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind. Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.

Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources. Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity.

We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs. We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves. We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.

The Brand Strategist plays a central role in shaping how healthcare brands show up in the world, defining their meaning, their value, and the experiences they create for patients, HCPs, and caregivers. This role blends analytical rigour with creative intuition, turning research, cultural context, and market intelligence into clear, compelling strategic platforms that guide brands forward. As part of a multidisciplinary team, the Brand Strategist contributes to the development of brand positioning, messaging, creative strategy, and omnichannel experiences. Stepping into the Brand Strategist role means taking on distinct projects independently, from analysis and synthesis through to early narrative development while continuing to support senior strategists on the larger strategic deliverables they lead. This role is suited to an individual who is curious, articulate, and energized by solving complex healthcare challenges with simplicity and insight.

About the role

The Brand Strategist is responsible for uncovering deep insights, early-stage strategic narrative structuring, and supporting strategic workstreams from discovery through activation. They will work closely with senior strategists and cross-functional colleagues to build brands that are both differentiated and meaningful, grounded in evidence but elevated through imagination. This role requires a strong foundation in research, a growing fluency in brand fundamentals, and the confidence to express a point of view. They will be expected to operate with increasing independence, manage individual projects and support on components of larger strategic projects, and bring fresh perspective to client and internal conversations.

What you'll do

• Strategy Development: Support the creation of brand foundations, including positioning, value propositions, brand narratives, and personality frameworks. Contribute to messaging strategy and help define how brands communicate consistently across touchpoints. Participate in developing strategic frameworks, workshop architectures, and activation roadmaps.
• Insight Generation: Independently analyse category, competitive, and behavioural insights to identify opportunities and strategic implications. Learn to recognise pain points across the customer journey and connect them to brand opportunities. Contribute to the interpretation of qualitative and quantitative research with guidance from senior strategists.
• Market & Category Intelligence: Conduct desk research, competitive audits, environmental scans, and cultural trend analyses. Draft background briefs and strategic inputs that set up creative and medical teams for success. Use segmentation learnings to support understanding of the target audiences strategic direction.
• Creative Collaboration: Participate in creative reviews, providing a strategic lens on ideas and executions. Collaborate with senior strategists to refine stimuli, workshop materials, and narrative presentations.
• Cross-Functional Coordination: Work closely with client service, medical, creative, and analytics colleagues to ensure strategic cohesion across deliverables. Help keep cross-functional communication flowing, cascade information and liaise with other teams to ensure project momentum when senior strategists are focused on major deliverables. Escalate issues early and contribute to keeping workstreams coordinated and on track.
• Project Support & Delivery: Assist in assembling proposals, pitch materials, pre-reads, and executive summaries. Maintain project organisation and help keep strategy workstreams on track. Present components of strategic thinking to internal teams and, where appropriate, to clients.

About you

• Experience in brand strategy, healthcare strategy, medical communications, market research, marketing, or a related field.
• Strong analytical skills and the ability to interpret diverse data sets.
• Excellent written and verbal communication, with a talent for synthesising information.
• Familiarity with qualitative and quantitative research approaches.
• Ability to manage priorities in a fast-paced, multidisciplinary environment.
• A natural curiosity about science, human behaviour, and culture, and how these shape the way brands work.
• A degree in life sciences (nice to have).

What we can offer

You'll receive up to a 7% pension contribution, life insurance, income protection, and private medical insurance for peace of mind. Enjoy flexible working arrangements, including flexible hybrid working, along with the option to work from anywhere across the globe two weeks each year. We provide 25 days of annual leave plus two personal well-being days, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August. Access free counselling through our employee assistance program, as well as personalized health support. Enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey, as well as on-demand support from our partner Peppy. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.

We encourage all applicants to read our candidate privacy notice before applying to Avalere Health. We may use AI tools to support elements of the hiring process, such as reviewing applications, analyzing CV/resumes, assessing responses, or transcribing interviews. These tools assist our Talent team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please review our candidate privacy policy.