At a Glance
- Tasks: Drive demand generation for tax compliance solutions across EMEA, connecting Marketing and Sales.
- Company: Join Avalara, a billion-dollar tech company revolutionising tax compliance.
- Benefits: Competitive pay, health benefits, paid time off, and bonuses available.
- Other info: Inclusive culture with strong support for diversity and career growth opportunities.
- Why this job: Make a massive impact in a fast-paced environment while leveraging AI for efficiency.
- Qualifications: 10+ years in B2B marketing with a focus on demand generation and pipeline growth.
The predicted salary is between 66150 - 80850 £ per year.
What You’ll Do
Avalara is building a future where tax compliance is seamless and borderless.
We are hiring a Senior Revenue Marketing Manager to drive Enterprise and Mid-Market pipeline and bookings growth for our tax and compliance solutions across UKI & EMEA.
You will be a central connector between Marketing and Sales, ensuring that every campaign is purpose-built to generate and convert pipeline.
You will play an important part in Avalara's international growth strategy, giving you the opportunity to make a massive impact in a fast-moving space.
You will join the International Marketing team, reporting directly to the Senior Director of Marketing, International.
- #LI-hybrid
- What Your Responsibilities Will Be
- Own and execute end-to-end demand generation programmes targeting Enterprise and Mid-Market accounts across priority EMEA markets.
- Design multi-channel campaigns (paid digital, ABM, field, partner-led motions) aligned to Enterprise buying cycles and regulatory mandates.
- Partner with Sales and Sales Development (SDRs) to ensure seamless handoffs, fast follow-up, and effective lead progression.
- Drive pipeline velocity and bookings performance through disciplined planning and real-time investment decisions to maximise efficiency.
- Diagnose and resolve mid-funnel bottlenecks, and lead re-engagement plays for stalled pipeline.
- Manage the EMEA Enterprise marketing budget, tracking ROI against pipeline and bookings outcomes.
- Equip SDRs with relevant content and context to improve conversion.
- Leverage AI tools and methodologies to drive efficiency, personalise campaigns, and scale demand generation efforts.
- What You’ll Need to be Successful
- 10+ years of B2B marketing experience with a strong emphasis on demand generation and pipeline generation, including 3+ years in an Enterprise-focused role within EMEA.
- A forward-thinking approach, with the ability to leverage AI to drive efficiency, personalisation, and scale.
- Proven experience working with technology partners in a co-sell or partner-led demand motion.
- Demonstrated proficiency with enterprise technology stacks (e. g., Salesforce, 6sense, Power BI).
- Strong analytical capabilities to interpret intent signals, funnel metrics, and reporting dashboards.
- Exceptional stakeholder management skills to build trust with cross-functional teams without direct reporting authority.
- A mindset rooted in rigour, diligence, accountability, and ownership—resilient and energised by delivering commercial results.
- Avalara is an AI-first Company
AI is embedded in our workflows, decision‑making, and products. Success here requires embracing AI as an essential capability.
- You’ll bring experience using AI and AI‑related technologies, ready to thrive here.
- You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
- You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.
- How We’ll Take Care of You
- Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversit y
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture.
We also have a total of 8 employee‑run resource groups, each with senior leadership and exec sponsorship.
What You Need To Know About Avalara
We’re defining the relationship between tax and tech.
We’ve already built an industry‑leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year.
Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.
We’re bright, innovative, and disruptive, like the orange we love to wear.
It captures our quirky spirit and optimistic mindset.
It shows off the culture we’ve designed, that empowers our people to win.
We’ve been different from day one.
Join us, and your career will be too.
We’re An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it.
All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.
If you require any reasonable adjustments during the recruitment process, please let us know.
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Senior Revenue Marketing Manager employer: Avalara, Inc.
Versori is an exceptional employer, offering a dynamic and inclusive work culture that prioritises employee growth and innovation. With a strong focus on diversity and equity, employees benefit from comprehensive health and wellness packages, generous paid time off, and opportunities to engage in meaningful projects within the rapidly evolving retail technology sector. Join us in a high-velocity sales environment where your contributions directly impact our mission to revolutionise integration solutions for businesses worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Revenue Marketing Manager
✨Show Your Creative Side
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✨Engage in Marketing Communities
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✨Attend Industry Events
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We think you need these skills to ace Senior Revenue Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Avalara, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Avalara, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Avalara, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Avalara, Inc.
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Avalara, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At Avalara, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
