Sales Associate

Sales Associate

Full-Time 51750 - 63250 £ / year (est.) Hybrid
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At a Glance

  • Tasks: Drive new business growth by prospecting and closing customers across the UK & Ireland.
  • Company: Join Avalara, a leading tech company transforming tax compliance.
  • Benefits: Enjoy competitive pay, bonuses, health benefits, and a supportive work culture.
  • Other info: Hybrid working model with opportunities for networking and professional growth.
  • Why this job: Kickstart your sales career with mentorship and clear pathways to advancement.
  • Qualifications: 1-2 years in sales, strong communication skills, and a passion for tech.

The predicted salary is between 51750 - 63250 £ per year.

What You’ll Do

Avalara is looking for a Sales Associates to drive new business growth across the UK & Ireland.

This is a pure hunting role focused on acquiring new customers and expanding Avalara's footprint across an ever-evolving tax and compliance landscape.

It offers a clear path to progress into a more senior sales role as you build a track record of success.

You will be a self-starter who isn't afraid to pick up the phone and prospect new customers, attend events and networking opportunities, and build a strong pipeline from scratch.

You will be comfortable engaging with finance and compliance stakeholders, positioning Avalara's multi-product tax compliance platform as a necessary enabler of digital transformation and growth.

Beyond regional expertise, you will build global tax domain knowledge, including sales and use tax.

You will also develop an understanding of how emerging technologies like Agentic AI are transforming automation, accuracy, and decision-making in compliance management.

Avalara is seeking an ambitious Sales Associate to join our UK & Ireland New Business Sales team.

This is a foundational, early-career closing role designed for high-performing sales development professionals (SDRs/BDRs) or junior sales executives ready to step into a full-cycle sales career.

In this role, your primary engine for success is proactive, outbound pipeline generation.

While you master the end-to-end sales cycle, from discovery and product demonstration to commercial negotiation and closing, you will focus heavily on building outbound pipeline from scratch across target accounts in the UK & Ireland.

You will receive structured coaching, enablement, and mentorship from senior sales leaders and peers, offering a defined career pathway to advance into core Mid-Market and Enterprise Account Executive positions. #Li-Hybrid

  • What Your Responsibilities Will Be
  • Drive net-new revenue growth by proactively identifying, prospecting, and closing new business customers across the UK & Ireland.
  • Drive multi-channel outbound prospecting (phone, personalized email, Linked In/social selling, and event networking) to generate self-sourced qualified pipeline.
  • Research and map target accounts, identifying key finance, tax, IT, and operational decision-makers (CFOs, Financial Controllers, Heads of Tax).
  • Attend industry events, trade shows, and partner networking sessions across the UK & Ireland to source new prospect relationships.
  • Leverage modern sales engagement and AI-powered prospecting tools to optimize outreach cadence, message personalization, and conversion rates.
  • Attend industry events, conferences, and networking opportunities to build relationships and generate pipeline.
  • Lead sales engagements with finance and operational stakeholders, aligning Avalara's value proposition with their priorities.
  • Position and sell Avalara's multi-product suite, including Aviator, VAT, sales tax, cross-border compliance, and other automation solutions, as an integrated compliance platform.
  • Build knowledge of Agentic AI's role in compliance, helping clients understand how intelligent, autonomous systems can enhance tax accuracy, monitoring, and scalability.
  • Develop and execute a territory and account strategy aligned with Avalara's growth goals and local market opportunities.
  • Collaborate with marketing, alliances, and partner teams to drive localized campaigns, nurture the ERP and technology partner ecosystem, and accelerate pipeline growth.
  • Provide market intelligence and customer feedback to influence Avalara's product innovation and go-to-market strategies.
  • Maintain current knowledge of International tax legislation and a working understanding of international indirect tax frameworks, particularly the
  • What You’ll Need To Be Successful Experience
  • 1–2+ years of consistent performance in an outbound sales development (SDR/BDR), inside sales, or junior commercial role, preferably within B2B Saa S, Fin Tech, ERP, or tax technology.
  • Outbound Hunting Mindset: Proven track record of cold calling, multi-touch outbound prospecting, and self-sourcing pipeline; high resilience and activity discipline.
  • Coachability & Curiosity: Strong desire to learn full-cycle Saa S selling methodologies, commercial negotiation, and complex software solutions.
  • Communication & Engagement: Excellent verbal and written communication skills with the confidence to engage finance and compliance professionals.
  • Tech & AI Fluency: Familiarity with CRM systems (Salesforce), sales engagement platforms (Salesloft, Outreach, or similar), and an eagerness to leverage AI tools in daily workflows.
  • Education & Language: Bachelor's degree or equivalent practical experience; fluency in English required.
  • Location & Work Model

Hybrid working model; commutable to Avalara's Brighton or London offices.

AI Expectations Thrive with AI

Bring experience or active enthusiasm for using AI and AI-related technologies to accelerate research, messaging, and workflow efficiency.

Leverage AI tools every day to tackle prospecting challenges, improve operational efficiency, and drive impactful customer conversations.

Stay curious about emerging AI trends and best practices, sharing learnings across the team to elevate collective performance.

How We’ll Take Care of You

Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture.

We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What You Need To Know About Avalara

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over million tax returns a year.

Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear.

It captures our quirky spirit and optimistic mindset.

It shows off the culture we’ve designed, that empowers our people to win.

We’ve been different from day one.

Join us, and your career will be too.

We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company

— we don’t want people to fit into our culture, but to enrich it.

All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

If you require any reasonable adjustments during the recruitment process, please let us net-new revenue growth by proactively identifying, prospecting, and closing new business customers across the UK & Ireland.

Drive multi-channel outbound prospecting (phone, personalized email, Linked In/social selling, and event networking) to generate self-sourced qualified pipeline.

Research and map target accounts, identifying key finance, tax, IT, and operational decision-makers (CFOs, Financial Controllers, Heads of Tax).

Attend industry events, trade shows, and partner networking sessions across the UK & Ireland to source new prospect relationships.

Leverage modern sales engagement and AI-powered prospecting tools to optimize outreach cadence, message personalization, and conversion rates.

Attend industry events, conferences, and networking opportunities to build relationships and generate pipeline.

Lead sales engagements with finance and operational stakeholders, aligning Avalara's value proposition with their priorities.

Position and sell Avalara's multi-product suite, including Aviator, VAT, sales tax, cross-border compliance, and other automation solutions, as an integrated compliance platform.

Build knowledge of Agentic AI's role in compliance, helping clients understand how intelligent, autonomous systems can enhance tax accuracy, monitoring, and scalability.

Develop and execute a territory and account strategy aligned with Avalara's growth goals and local market opportunities.

Collaborate with marketing, alliances, and partner teams to drive localized campaigns, nurture the ERP and technology partner ecosystem, and accelerate pipeline growth.

Provide market intelligence and customer feedback to influence Avalara's product innovation and go-to-market strategies.

Maintain current knowledge of International tax legislation and a working understanding of international indirect tax frameworks, particularly the

Sales Associate employer: Avalara, Inc.

Avalara, Inc. is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration thrive. As an SDR Manager, you will benefit from comprehensive professional development opportunities, competitive compensation, and the chance to lead a talented team in a rapidly growing sector. Located in a vibrant area, Avalara offers unique advantages such as flexible working arrangements and a commitment to employee well-being, making it a rewarding place to advance your career.

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Contact Details:

Avalara, Inc. Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Sales Associate

✨Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

✨Show Your Skills Through Real-World Results

When targeting a full-time role like Sales Associate at Avalara, Inc., presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

✨Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

✨Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including Avalara, Inc.. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Associate. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace Sales Associate

Outbound Sales Development
Cold Calling
Multi-Touch Outbound Prospecting
Pipeline Generation
Communication Skills
Engagement with Finance and Compliance Stakeholders
CRM Systems (Salesforce)

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for Avalara, Inc.:When writing your cover letter, make sure to tailor your message specifically for Avalara, Inc.. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at Avalara, Inc.

✨Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Avalara, Inc. that you understand the role and can hit the ground running in the sales game.

✨Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Avalara, Inc. that you’re not just about numbers but also about building lasting connections in business development.

✨Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

✨Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with Avalara, Inc.’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.